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Influence and Impact: The Power of Social Media and Behavioral Science in Development

April 1, 2024
Washington, DC and Online
Influence & Impact The Power of Social Media and Behavioral Science in Development

What can behavioral science and social media do for development?

Join us for a morning of engaging panel discussions and lightning talks to explore how these tools can be effectively harnessed, their pitfalls, and future opportunities to address global challenges and eliminate poverty on a livable planet.


11:00 - 11:10 AM

Opening and Welcome Remarks

Arturo Herrera Gutierrez, Global Director, Governance Global Practice, World Bank


Research Highlights

World Bank COVID-19 global social media research: Using behavioral science to boost vaccine confidence

11:10 - 12:00 PM

Session 1: High-level Panel Discussion:
Strategies, Challenges, and Opportunities in Using Online Social Tools and Behavioral Science for Development ​

In this high-level panel discussion, panelists will discuss the transformative potential and limitations of online social tools and behavioral science in saving lives. Representatives from government, academia, technology industry, and international organizations will come together to share their insights and experiences in using behavioral science and digital technologies to improve people's well-being.

Kang-Xing "KX" Jin, Advisor, Advancing Health Online (AHO); Former, Head of Health, Meta

Ghaith Owies, Director, Health Communication and Awareness Directorate, Ministry of Health, Jordan

Fadia Saadah, Regional Director, Human Development, Middle East and North Africa Region, World Bank

Jay van Bavel, Professor of Psychology & Neural Science; Director, Social Identity & Morality Lab, New York University


Research Highlights

Find the Fake: Boosting resistance to misinformation using WhatsApp chatbot games

12:00 - 12:50 PM

Session 2. Lightning Talks:
How can Online Social Tools and Behavioral Science help Fight Poverty and Enhance Equity?

Through short lightning talks, speakers will narrate innovative, scalable, and impactful policy solutions that use behavioral science principles, social media, and cutting-edge digital technologies across various development domains to demonstrate how these tools can effectively tackle big policy challenges for impact.


Mashaael Mohammed Alsowelim, Associate Expert, Decisions Support Center, Saudi Arabia


Samantha de Martino, Economist, World Bank


Nadia Diamond-Smith, Associate Professor of Epidemiology & Biostatistics, Institute for Global Health Sciences, University of California, San Francisco


Michelle Dugas, Social Scientist, World Bank


Eaman Jahani, Assistant Professor of Decision, Operations & Information Technologies, University of Maryland


Victor Orozco-Olvera, Senior Economist, World Bank

12:50 - 01:00 PM

Closing Remarks

Arianna Legovini, Director, Development Impact (DIME), World Bank

Event Details

  • Date: Monday, April 1, 2024
  • Time: 11:00 AM - 13:00 PM ET
  • Location: Preston Auditorium, World Bank HQ, Washington DC
  • CONTACT: Mind, Behavior, and Development (eMBeD) Unit