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BRIEF August 27, 2019

Market Connect in Zambia


Photo: John Hogg / World Bank

Policy Issue:

Despite its outsized role in employment, the agriculture sector remains unproductive. The World Bank is conducting research on whether linkages between producers and buyers, technical assistance, and matching grant can improve profits and productivities of farmers and agribusiness SMEs.

In the first portion of the research, the research team will target productive alliances, which is composed of multiple farmers and a buyer. The productive alliance as a unit will be given assistance to improve their trading relationship. In the second portion, agribusiness SMEs will be connected with buyers through Market Connect, which is a royalty bearing brokerage and technical assistance service for growth oriented agri-business MSMEs.


Design Brief

Detailed Methodology Note


Guigonan Serge Adjognon, Economist, the World Bank

Kelsey Jack, Associate Professor, University of Santa Barbara

Namrata Kala, Assistant Professor, MIT

Saahil Karpe, Research Analyst, the World Bank

Funding Partners:

World Bank Competitive Policy Evaluation Lab