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HFPA-World Bank Global Forum: Preventing Violence Against Women and Girls Through Edutainment

December 8, 2022
Cartoon characters from

My Better World uses animated and reality stories to inspire and reshape gender norms. © Impact(Ed) International

Violence against women and girls (VAWG) is a global epidemic. Worldwide, 1 in 5 girls are married before turning 18, and 1 in 3 women have experienced physical or sexual violence in their lives. COVID-19 lockdowns have worsened this global crisis. Most VAWG prevention programs are delivered through resource-intensive grassroots mobilization campaigns. Those campaigns produce mixed results at best, and scaling up their implementation is often prohibitively expensive in low-resource settings.

Following a first forum in July 2022 on Innovative Partnerships between the Entertainment and Development Sectors, the Hollywood Foreign Press Association (HFPA) and the World Bank DIME Narrating Behavior Change program held a second forum to increase awareness on the effectiveness of edutainment when it comes to fighting VAWG. This forum discussed five randomized control trials in IndiaMexicoUganda, and Nigeria (north and south), that demonstrate that edutainment delivered through TV, movies, radio or social media can be a cost-effective tool to reshape gender norms and prevent VAWG in developing countries.

Research alone will not change the world.  The research presentations were followed by a panel of edutainment partners that are shaping the entertainment and development industries in the world’s entertainment capitals. These edutainment partners discussed their innovative public-private initiatives that are helping combat gender stereotypes and prevent VAWG in developing countries.



Photo Credit: World Bank

Axel van Trotsenburg

Managing Director of Operations, World Bank

Arianna-Legovini, Head of Development Impact Evaluation (DIME)


Arianna Legovini

Director, Development Impact Evaluation, World Bank

Photo of Neil Phillips

Neil Phillips

Chief Diversity Officer, HFPA

Headshot of Wilmah Munemera

Wilmah Munemera

Actor and Activist

The World Bank

Victor Orozco

Senior Economist and Edutainment Lead, World Bank

Photo of Eliana La Ferrara

Eliana La Ferrara

Professor, Harvard University

Photo of Poonam Muttreja

Poonam Muttreja

Executive Director, Population Foundation of India

Headshot of Eric Arias

Eric Arias

Economist, World Bank

Headshot of Salome Aloo

Salome Aloo

Kenya Country Director, Impact(Ed) International

Photo of Anna Wilke

Anna Wilke

Assistant Professor, Washington University in St. Louis

Logos of World Bank Group, DIME, and HFPA

Event Details

  • Date: Thursday, December 8, 2022
  • Time: 12:00PM–2:00PM (EST)
  • CONTACT: Victor Orozco


Opening remarks with Arianna Legovini, Axel van Trotsenburg, and Neil Phillips

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Edutainment clips

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Wilmah Munemera

One becomes braver when one knows one is not alone

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Neil Phillips

Slide deck - Combatting Gender Violence Through a Camera Lens (Los Angeles)

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Salome Aloo

Presentation of animated series "My Better World" and the power of edutainment to change attitudes around gender 

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