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VideoJune 24, 2025

How to Set Realistic Targets Using the FAB Matrix

Setting targets that are achievable is essential for meaningfully advancing sustainable development goals. In this video, we explore how the FAB Matrix helps assess the feasibility of climate, nature, and development goals. By leveraging historical ESG data and peer country comparisons, users can identify what’s realistically attainable based on current conditions and past performance. This video is part of a series explaining the FAB Matrix and how feasibility, ambitiousness, and making joint assessments combine to support better target setting.