00:07 70 year old Nirwal Singh has plowed these fields for as long as he can remember.
00:14 Today,
00:14 he says the water table has fallen so drastically that every year
00:18 he has to dig deeper to find water to irrigate his fields.
00:29 How did Punjab,
00:30 the land of five rivers,
00:32 reach such a water crisis?
00:34 While the fertile state led the green revolution
00:37 that helped India become a food secure nation,
00:39 some government incentives to increase food grain production
00:43 had unintended consequences.
00:46 The provision of free unmetered electricity for irrigation led Punjab's
00:50 farmers to turn to tube wells to irrigate their crops.
00:54 Since farmers had no incentive to save electricity,
00:58 they would often leave their pumps on for hours,
01:01 especially at night when power is often provided
01:04 for irrigation as other demands are low.
01:07 This led to both the rising use of electricity and rapid depletion of groundwater.
01:13 The cost of supplying free electricity for irrigation
01:16 places a huge financial burden on the state,
01:19 accounting for almost 1/3 of Punjab's fiscal deficit.
01:24 To address these interlinked issues,
01:26 the government of Punjab,
01:27 with World Bank support,
01:28 has piloted an innovative program called Pai Bachao Besikamau,
01:33 or Save Water,
01:35 Earn Money.
01:36 Farmers who sign up for the pilot program now receive between
01:40 5 to 8 hours of free but metered electricity a day,
01:44 depending on the crop season.
01:46 Smart meters measure the electricity used.
01:49 If a farmer uses less than the amount allocated,
01:52 he or she receives a cash transfer for every unit of electricity saved.
01:58 Some farmers also use a simple mobile app
02:01 to regulate their water use from wherever they are,
02:04 even from their homes at night.
02:07 Farmers are also taught water efficient practices and acquainted
02:08 with new varieties of rice that requires less water.
02:35 Together,
02:35 these measures have resulted in up to 30% saving in water and electricity,
02:40 while farmers have earned cash incentives totaling more than $350,000.
02:46 The program has since been scaled up
02:49 to more water-stressed districts of the state.
02:52 Other governments interested in delivering
02:54 power subsidies directly to consumers
02:56 can learn valuable lessons from Punjab's Pani Bachaw Besi Kamau program
03:02 that helped farmers save both electricity and water.
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