00:02 Information technology spurs innovation,
00:05 creates jobs,
00:06 and boosts economic prosperity.
00:08 As a result,
00:09 the IT industry has grown rapidly over the last 75 years.
00:14 Today,
00:14 IT is being used in a diverse range of applications
00:18 and is even embedded into devices for everyday use
00:21 by both consumers and businesses.
00:24 This digitalization has led to an explosion in the amount of data being produced,
00:28 a phenomenon known as big data.
00:31 Now,
00:31 IT companies are struggling to process more data faster than ever.
00:36 Advanced IT companies are racing to develop
00:39 solutions that address these challenges in computation
00:42 using computer science,
00:43 mathematics,
00:44 engineering,
00:45 physics,
00:46 and even neuroscience.
00:48 For example,
00:49 some researchers are using subatomic particles like electrons
00:52 or photons to enhance performance through quantum computing.
00:56 Such IT solutions that push the frontier of
00:58 scientific knowledge are known as deep tech.
01:02 Beyond merely processing big data in mechanical ways,
01:05 deep tech is being used to interpret the data for real life functions.
01:09 This has led to the successive development of
01:12 artificial intelligence,
01:13 which uses code to make decisions by following a set of explicit rules.
01:18 Machine learning,
01:19 in which computers use sophisticated mathematical models
01:22 to make decisions without further instructions,
01:25 and deep learning,
01:26 which mimics the way the human brain
01:28 arrives at decisions without explicit guidance.
01:31 These new data processing and interpretation capabilities
01:35 are behind recent technological developments like self-driving cars.
01:40 The next generation of IT
01:42 will increasingly rely on these kinds of advances.
01:45 But these innovations require large investments and lengthy
01:49 research and development programs to achieve commercial success.
01:53 The underlying intellectual property is usually
01:56 well protected and hard to reproduce,
01:59 making it a strong competitive advantage.
02:02 Taking a broader view of today's IT market,
02:04 some companies focus on meeting the demand for deep tech,
02:08 including artificial intelligence,
02:10 machine learning and deep learning,
02:12 while others focus on meeting the demand for software
02:15 that addresses specific business to business
02:17 or business to consumer user needs,
02:19 such as in healthcare,
02:21 social or financial applications.
02:24 In terms of supply,
02:26 certain types of IT companies focus on supplying
02:29 customized solutions for specific clients on demand,
02:32 while others supply packaged products that may be sold to many customers.
02:37 Each combination of demand and supply identifies a segment.
02:41 Each segment has different barriers to entry,
02:44 which affect competition in that segment.
02:47 The traditional IT outsourcing segment
02:49 is focused on supplying custom development to meet a user need.
02:53 This segment is crowded with intense competition.
02:56 By contrast,
02:58 companies making packaged products to solve user
03:00 needs often benefit from first comer advantage
03:03 and will race to gain near monopolistic market share
03:06 in order to reap the benefits of their dominance.
03:09 While such companies provide a number
03:11 of useful platforms and downloadable software,
03:14 they are coming under increasing scrutiny for unfair competition practices.
03:19 However,
03:20 firms using newer scientific approaches to IT
03:22 can find a source of long-lasting competitive advantage
03:26 that will allow them to compete on their merits.
03:29 As the frontiers of deep tech increasingly merge IT with adjacent fields,
03:33 countries will need to update their curricula
03:36 to gain a competitive edge in this fast changing market.
03:39 To harness talent,
03:41 governments will also have to ensure that
03:43 their countries have vibrant startup ecosystems.
03:46 Publicly supported financing for innovation and a strong support
03:50 network for entrepreneurs can encourage such new ventures.
03:54 Private venture capital firms will also be
03:56 needed to scale up promising IT startups.
04:00 These startups are fraught with commercial risk.
04:03 Venture capitalists can provide not only risk tolerant financing,
04:06 but also consulting services that mitigate this risk.
04:10 But
04:11 in the most novel deep tech applications,
04:13 where the scale of capital investments combined with
04:16 the risk of market failure are too large,
04:18 even advanced venture capital investors may not find the risks acceptable.
04:23 In such cases,
04:24 government co-financing may be essential for catching that competitive edge.
04:29 As the industry continues to evolve,
04:32 both the private sector and governments must
04:34 anticipate future developments through conducting careful strategic analysis
04:39 and designing smart policies.
04:41 Facilitating collaboration between the private sector and public entities
04:45 can help countries gain a competitive advantage
04:48 in this rapidly evolving global market.
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