Competitive markets encourage innovations that lead to the rapid evolution of business models. For instance, consumers are increasingly inquiring into the health benefits and sustainability implications of their food choices. For high-emission industries, like the Dairy sector, farmers and processors are having to rethink the way that they deliver products to suit these demands. Industry leaders in the dairy sector are now focused on ‘Sustainable Intensification’, that is producing more with less. When governments are better equipped to understand how these markets are evolving, they will be better prepared to respond with specialized policies that contribute to growth, inclusion and sustainability.