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Video December 27, 2018

Psychology Based Business Training Study & Global Scale-Up

Markus Goldstein, head of the World Bank’s Africa Gender Innovation Lab (GIL), introduces the results of a personal initiative training in Togo, a new and effective psychology-based entrepreneurship training that outperforms traditional business training. The personal initiative training was particularly effective for female entrepreneurs, for whom traditional training has often been ineffective. Women who received the personal initiative training saw their profits increase by 40% compared to 5% for traditional business training. Based on these promising results, the personal initiative training is being implemented in programs in eight countries including Mauritania, Ethiopia, Jamaica, and Mexico.