With Bangladesh being one of the most vulnerable countries to climate change, finding potential solutions for climate-smart growth have been at the heart of Bangladesh’s development agenda. On August 7, 2022, the World Bank launched the IdeaBuzz Championship, a competition empowering one of our key stakeholders – the youth of Bangladesh – to ask their solutions for climate-smart and inclusive growth.
The competition reached out to the youth using a multi-pronged approach through social media, campus events, print, radio, and online ads. The World Bank team visited nine universities around the country, covering campuses around Dhaka, Sylhet and Rajshahi. Over 1,000 students attended the Q&A-style discussions about climate change, the IdeaBuzz competition and the World Bank. The hype wasn’t just limited to these offline activations. The competition also created a huge buzz through World Bank Bangladesh Facebook as well through social media channels of the universities where campus events took place. On the World Bank Facebook alone, it generated almost half a million in engagement through more than 35 social media posts. Endorsements came from influencers like Nishat Majumdar, the first Bangladeshi woman to climb Mount Everest, Enayet Chowdhury, a YouTuber and Lecturer at Bangladesh University of Engineering and Technology (BUET), and Sourodip Paul, the current World Debating Champion.
By the end of the submission deadline on September 10, the World Bank received an overwhelming number of 137 submissions from over 400 students representing around 30 different universities from all over the country. The solutions ranged from how to increase agriculture productivity, using the Internet of Things (IoT) for climate-smart growth, creating solar-panel buildings, to finding alternatives for air conditioners in the city.