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FEATURE STORY

Regional spokespersons address communication challenges in economics and finance

November 30, 2012


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 Official photo of Forum participants.

Central Reserve Bank of Peru (Banco Central de Reserva de Perú)

STORY HIGHLIGHTS
  • The Fifth Latin American Forum of Spokespersons of Ministries of Finance and Central Banks was held in Lima at the Central Reserve Bank’s main office on November 29-30.
  • Speakers discussed everything from digital communications and crisis management to successful communication experiences in several countries of the region.
  • Experts from Spain and Mexico shared their first-hand experience with the crisis in Europe and the private-sector vision on the use of social networks.

Latin America’s economic performance over the past decade has generated many benefits for the region and has given Latin American governments a larger margin of action. Nevertheless, stability and growth do not always produce clear benefits for the population in the short term.

Key tasks for governments include designing the best roadmap for continued economic growth, developing new policies and communicating them effectively to all citizens. These tasks are particularly crucial given the current euro zone crisis, the slowdown of the Chinese economy and the sluggish U.S. economic recovery.

More than 30 communication officers of ministries of finance and central banks from several Latin American countries met in Lima on November 29-30 for the fifth forum to exchange and identify the best communication strategies and tools to strengthen dialogue with citizens through traditional media and social networks.

According to Sergio Jellinek, World Bank manager of foreign affairs for Latin America and the Caribbean, “Professional communication is increasingly being recognized as indispensable in the government hierarchies of the region, something which cannot be improvised. This regional forum, which began in 2008, has contributed to that process.”


" Professional communication is increasingly being recognized as indispensable in the government hierarchies of the region, something which cannot be improvised. This regional forum, which began in 2008, has contributed to that process. "

Sergio Jellinek

World Bank External Affairs Manager for Latin America and the Caribbean

These forums bring together experts who exchange experiences in shared areas of interest and agree on cooperation plans for professional training, social networks and crisis management. This year, the event also included the participation of Luis Arroyo and Javier Puig del Campo, two Spanish communication experts who have first-hand knowledge of the economic crisis currently affecting Europe and Spain in particular.

For his part, Mexican expert Gamal Durán of Banco Santander explained his company’s use of social networks whereas representatives of Bolivia, Ecuador, Uruguay, Peru, Guatemala and others presented recent case studies that showed how communication has contributed to bringing government policies closer to the people.

The fifth edition of this forum was made possible thanks to the collaboration between the Central Reserve Bank of Peru and the World Bank’s Spanish Trust Fund for Latin America.

The Sixth Regional Forum of Spokespersons of Ministries of Finance and Central Banks will be held in Cartagena, Colombia in 2013.


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