Latin America’s economic performance over the past decade has generated many benefits for the region and has given Latin American governments a larger margin of action. Nevertheless, stability and growth do not always produce clear benefits for the population in the short term.
Key tasks for governments include designing the best roadmap for continued economic growth, developing new policies and communicating them effectively to all citizens. These tasks are particularly crucial given the current euro zone crisis, the slowdown of the Chinese economy and the sluggish U.S. economic recovery.
More than 30 communication officers of ministries of finance and central banks from several Latin American countries met in Lima on November 29-30 for the fifth forum to exchange and identify the best communication strategies and tools to strengthen dialogue with citizens through traditional media and social networks.
According to Sergio Jellinek, World Bank manager of foreign affairs for Latin America and the Caribbean, “Professional communication is increasingly being recognized as indispensable in the government hierarchies of the region, something which cannot be improvised. This regional forum, which began in 2008, has contributed to that process.”