2025 Consumer Protection Contest

The International Consumer Protection and Enforcement Network (ICPEN) and the World Bank are pleased to announce the launch of the 2025 Consumer Protection Contest. This contest aims to showcase good implementation, enforcement, and compliance practices regarding consumer protection, as drivers to ensure that consumers are empowered with accurate information and are protected from unfair and deceptive practices. Given the growth of markets globally, it has become increasingly crucial to strengthen regulations and institutions that safeguard consumer rights and promote a fair marketplace. This contest complements the work done under the Competition Advocacy contest that the World Bank has been running together with the International Competition Network for the last ten years.

We are looking for success stories from consumer protection authorities (Authorities) that demonstrate the tangible results of consumer protection work under three themes:

Theme 1 - Case Management Excellence. Effective management of consumer complaints and investigations is essential for Consumer Protection Authorities. We invite submissions from Authorities that have developed and implemented successful tools and processes to enhance case management. Whether utilizing advanced digital systems or traditional methods, Authorities are encouraged to share their experiences in tracking investigations and outcomes, streamlining complaint intake and evidence gathering, and innovating internal processes to improve efficiency and accuracy. Successful initiatives should demonstrate improved consumer satisfaction through timely and effective resolution of complaints, regardless of the technological means employed.

Theme 2 - Effective Communication Strategies. Raising awareness among consumers and businesses about cases and enforcement actions is a key responsibility of Consumer Protection Authorities. We seek examples of Authorities that have excelled in developing communication strategies to effectively inform consumers about ongoing cases and engage with businesses to ensure compliance and awareness of legal obligations. Authorities are invited to highlight their use of various communication channels, whether digital platforms, traditional media, or community outreach, to reach a broader audience. These initiatives should lead to increased public awareness and compliance, fostering a more informed consumer base and responsible business practices. This category is not about consumer education, but rather about communication to foster compliance about the Authorities activities and enforcement.

Theme 3 - Innovative Market Research Initiatives. Conducting thorough market research to understand current business practices and emerging trends is vital for Consumer Protection Authorities. We are looking for initiatives where Authorities have implemented research strategies that explore new technologies, business practices, and market conditions. Authorities should share their experiences with analyzing consumer behavior and market dynamics, whether through digital tools or conventional methods, and collaborating with industry experts and stakeholders to gain insights into the consumer marketplace. These efforts should enhance the ability to anticipate and address consumer protection challenges in a rapidly evolving market, accommodating both digital and non-digital approaches.