RECENT EVENT

Shifting Gender Norms: An Imperative for a Skills and Jobs Revolution
 

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September 17, 2025 – LEAS  marked its second year with a back-to school session, which highlighted that harmful gender norms continue to limit girls’ education and career opportunities, making it essential to act across homes, schools, workplaces, and communities. Change takes root when parents, teachers and schools, peers, employers, and communities work together to create inclusive environments, and when men and boys actively challenge stereotypes and model equitable behaviors. Digital tools, safe spaces, and economic incentives can accelerate momentum and improve girls' education, skills and facilitate school-to-work transition. When collective action builds on evidence, harmful norms give way, opportunities grow, and girls’ ambitions are matched by real possibilities—transforming societies and spurring economic growth.

About the Series
 

The Learning to Empower Adolescent Girls at Scale (LEAS), co-led by the World Bank’s Gender Group and Education Global Department, is a global, multisectoral knowledge platform for sharing evidence and practical solutions to expand opportunities for adolescent girls. In its first year, the series engaged more than 550 participants across six sessions, showcasing approaches that help girls build skills, complete their education, and transition successfully into productive work.

As it enters its second year, LEAS will continue to bring together policymakers, practitioners, and researchers across sectors to exchange knowledge and scale interventions that shift gender norms, broaden economic opportunities, and drive better outcomes for girls worldwide.

 

From Insight to Impact: First Year of LEAS
 

In FY25, LEAS brought together over 550 participants across six technical sessions, building a dynamic, cross-sectoral community focused on empowering adolescent girls through evidence and action.

Our Year-End Brief highlights key lessons and momentum from LEAS’s first year—including over 900 unique visitors and 2,500+ page views of shared resources and growing partnerships with UN agencies, civil society, and the private sector.

In FY26, we’ll go further—tackling frontier issues like school-to-work transitions, skills for future jobs, and expanding our focus to include adolescent boys.

📄 Read the FY25 Year-End Brief (PDF)

📩 Questions or ideas? Reach out to asahay@worldbank.org or rsubhashini@worldbank.org

Let’s continue working together to empower adolescent girls at scale.

1.  Social norms are binding constraints that demand engagement at home, in schools, and across communities.

Harmful gender norms continue to hinder adolescent girls and young women, restricting their educational and occupational trajectories. Transforming these norms requires commitment and involvement from all stakeholders including parents at home, teachers, peers, and counselors in schools, as well as employers and coworkers in workplaces and communities. Inclusive environments that help girls transition from school to work and empower them to dream bigger emerge only when we engage collectively at every level. For example, Didi Ki Dukaan (DKD) in India is transforming rural convenience shops into platforms for women’s economic empowerment and social norm change by equipping young women with entrepreneurial, financial, and digital skills.

2.  Partnerships and collective action from bottom-up are essential to building sustainable pathways from "learning to earning."

Governments, the private sector, civil society, and communities all have vital roles to play in advancing girls’ education and ensuring shared progress. Only through such cross-sector coalitions can we dismantle harmful norms and barriers, match every girl’s ambition with opportunity, and truly transform futures. For example, Generation Unlimited's Girls’ Education and Skills Partnership (GESP) has equipped over 920,000 young women with market-relevant skills and livelihood opportunities.

3.  Men and boys are critical agents of change.

Research shows that engaging men and boys is key to shifting gender norms, especially as they often hold greater agency and influence within existing social structures. Men’s engagement not only challenges harmful stereotypes but also helps normalize more equitable behaviors and relationships. For example, a study revealed that Breakthrough’s two-year school-based intervention in Haryana, India, significantly improved gender-equitable attitudes, with effects persisting two years post-intervention and translating into more gender-equal behaviors, especially among boys.

4.  Effective digital tools, safe spaces, and economic incentives can accelerate impact.

A multifaceted approach that combines information, incentives, and initiatives can strengthen outcomes. When families witness tangible economic returns from girls’ education and workforce participation through pathways that connect skills to employment, they become strong advocates for dismantling restrictive gender barriers. Digital innovations such as edutainment, digital media, and culturally adapted messaging can effectively address harmful social norms, while safe schools and workplaces remain essential foundations for girls to learn and successfully transition into meaningful employment. For example, Educate Girls, a non-profit that mobilizes rural communities for girl’s education, enabled 1.56 million girls to return to school through coordinated parent–government–NGO action.

5.  Scaling evidence-based approaches to deliver measurable and sustained impact.

Scaling models that have delivered positive results can be beneficial in shifting gender norms and amplifying reach while ensuring alignment with and adaptation to local contexts. World Bank’s Andhra’s Learning Transformation Project in India improved gender indicators in 50% of participating schools and strengthened equitable practices among 30% of teachers. Similarly, the Nigeria for Women Project increased women’s labor force participation by 3.7 percentage points and income-generating activities by 9.5%. Together, these examples underscore one conviction: when evidence drives scale, girls’ lives—and societies at large—are transformed.

Luis Benveniste's picture

Luis Benveniste Opening Remarks

Global Director, Education Global Practice, World Bank

Dr. Luis Benveniste is the Global Director for Education at the World Bank.

Previously, he was the Human Development Regional Director for Latin America and the Caribbean at the World Bank. He was a co-author of the World Development Report 2012: Gender Equality and Development. 

Dr. Benveniste´s research interests focus on education finance, gender, student assessment practices and teacher policies. Other publications include “Financing Education at the Bottom of the Pyramid,” with Samer al Samarrai, in D. Wagner, N. Castillo & S. Grant Lewis (eds.), Learning, Marginalization and Improving the Quality of Education in Low-Income Countries (2022); Teaching in Cambodia (2008), with J. Marshall and M. Araujo; "The political structuration of assessment: Negotiating State power and legitimacy," in A.H. Halsey, P. Brown, H. Lauder & J. Dillabough (eds.), Education: Globalisation and Social Change (2006) and All Else Equal (2003), with M. Carnoy and R. Rothstein, a book on accountability and the organization of public and private schools in the United States.

Dr. Benveniste has worked on a wide variety of World Bank-financed education projects in Africa, East Asia and Pacific, and Latin America and the Caribbean. He received a B.A. Magna Cum Laude in Psychology from Harvard University and a Ph.D. in International Comparative Education from Stanford University. 

Kevin Frey Headshot

Kevin Frey Keynote Speaker

CEO, Generation UNLIMITED, UNICEF

Kevin Frey leads Generation UNLIMITED at UNICEF in the United Nations as CEO, spearheading global initiatives to deliver skilling, employment and entrepreneurial opportunities for young people around the world. As a CEO, entrepreneur, and innovator, Kevin has built and led organizations that bridge the gaps between technology, education, employment and international development in over 90 countries.

Prior to his current role, Kevin served as CEO of Right To Play, an international development organization that protects, educates, and empowers children across Africa, the Middle East, and Asia. His leadership experience also includes serving as Managing Director of Canada's top-ranked MBA program at the University of Toronto, where he helped to shape the next generation of Canada’s business leaders. 

Kevin holds a Doctorate in Business Administration from IE Business School at IE University, where his research focused on entrepreneurship, an MBA from Northwestern University's Kellogg School of Management, and an Honors Bachelor of Arts with High Distinction from the University of Toronto in Philosophy and History.

Gayatri Nair Lobo Headshot

Gayatri Nair Lobo Panelist

CEO, Educate Girls

Gayatri Nair Lobo is the Chief Executive Officer of Educate Girls, a nonprofit organisation that mobilises rural and remote communities in India to advance girls’ education. A senior leader in India’s development sector with nearly 25 years of experience, she brings deep expertise across strategy, operations, and grassroots impact. Currently, Gayatri leads the organisation’s new strategy — a bold, decade-long mission to help 10 million learners unlock their right to education, agency, and opportunity.

Gayatri has led diverse organisations at the intersection of education, sustainability, and community empowerment. As CEO of the A.T.E. Chandra Foundation, she focused on sustainable development through water body rejuvenation, regenerative agriculture, and nonprofit capacity building. At the India School Leadership Institute, she strengthened school leadership across low-income communities, investing in principals as change agents. Earlier, as Chief Operating Officer at Teach For India, she was instrumental in building delivery systems and scaling operations during the organisation’s formative years. She has also held leadership roles at top-tier consulting firms, including Dalberg Advisors, where she led multi-sectoral projects for nonprofits, multilaterals and foundations.

Tarun Jain Headshot

Tarun Jain Panelist

Professor of Economics, IIMA

Tarun Jain is the Reserve Bank of India Chair Professor in Economics at the Indian Institute of Management Ahmedabad.

Professor Jain’s research focuses on understanding causes and consequences of human capital formation (for instance, with education and health), especially in the context of fast-growing developing countries. Gender is a topic of special research interest given that women face persistent barriers in economic advancement. His research has received funding from the Gates Foundation, the International Growth Centre, and the International Initiative for Impact Evaluation, published in peer-reviewed journals such as the American Economic Review, Information Systems Research, Review of Economics and Statistics and Journal of Public Economics, and featured in the New York Times, The Economist, the Times of India and Indian Express. He has written for media outlets such as the Economic Times, The Hindu and Mint, among others. The Indian Econometric Society awarded him the Mahalanobis Memorial Medal for “outstanding contributions to quantitative economics, while working in India”.

Professor Jain earned his PhD in Economics from the University of Virginia, and his BA from Franklin and Marshall College. He serves as Associate Editor at Economic Modelling. He was on the faculty at the Indian School of Business before joining IIM Ahmedabad. He has also worked as a management consultant with Charles River Associates in Washington DC and Oliver Wyman in Boston.

Professor Jain teaches courses on Microeconomics, Health Economics and EdTech in the MBA program at IIM Ahmedabad, as well as Organizational Economics in the PhD program. He has written several IIM Ahmedabad and Harvard Business case studies that are used by universities around the world. 

Eliana Carranza

Eliana Carranza Panelist

Senior Economist, World Bank

Eliana Carranza is the Global Lead for Labor and Skills in the Social Protection and Labor (SPL) Global Practice at the World Bank. A recognized thought leader in the field, she advises governments and World Bank teams across regions on employment strategies, labor market systems, and skills development. She leads high-level policy dialogue, analytical programs, and the design of investment operations.

Eliana plays a key role in anchoring strategic collaborations with a broad network of partners—including academia, the private sector, NGOs, and international organizations—to advance cutting-edge analytics, pilot programs, and financing mechanisms for employment and skills development at scale. Since joining the World Bank as a Young Professional in 2011, she has worked across South Asia, Africa, Latin America, and the Middle East and North Africa.

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Rachael Pierotti Presenter

Senior Social Scientist, World Bank

Rachael Pierotti is a Senior Social Scientist working in the Gender Innovation Lab, within the World Bank’s Africa Chief Economist Office. Rachael guides the Lab’s research agenda on social norms and gender-based violence, as well as the qualitative research team. Her work seeks to understand and identify effective solutions to address gender differences in entrepreneurship, youth employment and transitions to adulthood, the allocation of household resources and labor, and property rights. Rachael holds a PhD in sociology from the University of Michigan.

Lelys Dinarte-Diaz

Lelys Dinarte Presenter

Economist, Development Research Group, World Bank

Lelys Dinarte is a Research Economist in the World Bank’s Development Research Group, focusing on poverty, inequality, and human development. Her work examines early childhood investments, interventions to reduce violence and improve adolescent well-being, and strategies to enhance education in fragile and conflict-affected settings. She conducts research across Latin America, Eastern Europe, South Asia, and Sub-Saharan Africa and is a regular contributor to the Development Impact blog.

Hana Brixi

Hana Brixi Closing Remarks

Global Director for Gender, World Bank

Hana Brixi is the Global Director for Gender at the World Bank, leading efforts to advance gender equality, including directing the development of the World Bank Group Gender Strategy 2024-2030. Over her career, she has held leadership roles in the Human Capital Project, Social Protection, and Governance Global Practices across various regions, and has worked with WHO and UNICEF in China. Hana has published extensively on economic development, including books on service delivery and fiscal management. She holds graduate degrees in physics and economics from Masaryk University and Princeton University.

Emanuela Di Gropello headshot

Emanuela di Gropello Moderator

Manager, Gender, World Bank

Emanuela di Gropello manages the Gender Group where she facilitates the implementation of the new World Bank 2024-2030 Gender Strategy, leads the gender unit’s work program, and engages with stakeholders to expand engagements and partnerships toward gender equality. Previously, among other assignments, Emanuela was the Practice Manager for Education in Latin America and the Caribbean, Manager for Human Development & Corporate Evaluations in IEG, and a Program Leader for Human Development in several countries in Africa. Emanuela brings a wealth of operational, analytical and policy experience in education and the broader human development sector, acquired in different regional and country contexts. She has also published extensively on a variety of development topics. She holds a Doctorate in Economics from the University of Oxford.

Menstrual health and Hygiene: A Catalyst to Elevate Human Capital

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May 28, 2025 – The sixth session of the Learning to Empower Adolescent Girls at Scale (LEAS) series—was held in collaboration with UNFPA, Be Girl, and Breshna—as we mark International Menstrual Hygiene Day with a powerful conversation on transforming menstrual health into a catalyst for change.

The session explored how Menstrual Health and Hygiene (MHH) can be a powerful entry point to invest in human capital, strengthen service delivery, and advance gender equality. Through country experiences, youth-led approaches, and creative communication tools, the discussion emphasized that MHH is not only a health issue—it is integral to education, productivity, dignity, and economic participation.

Educational Equity for All: Addressing Barriers to Adolescent Boys' Academic Success

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March 26, 2025 – The fourth session of the Learning to Empower Adolescent Girls at Scale (LEAS) series examined the barriers hindering adolescent boys’ educational success and showcased successful interventions across regions and sectors. The session highlighted how these approaches are helping improve learning outcomes, boost enrollment and retention, and close gender gaps — ultimately empowering adolescent boys and supporting the development of more equitable, inclusive education systems where no child is left behind.

Reimagining STEM Leadership: Shaping the Future of Adolescent Girls through STEM

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February 18, 2025 -- The third session of the Learning to Empower Adolescent Girls at Scale (LEAS) series, held in collaboration with UNICEF in honor of the International Day of Women and Girls in Science, brought together experts and practitioners to explore inclusive and scalable initiatives that enhance girls' access to and retention in STEM education. The discussion highlighted innovative approaches that pave the way for the next generation of female leaders in STEM.

Empowering Adolescent Girls: The Agency to Navigate Digital Technologies

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Jan 22, 2025 -- Global experts discussed how digital technologies can bridge the gender divide, the potential risks they present for adolescent girls, and the critical role that education and digital literacy can play in mitigating those risks. The discussion highlighted effective practices and innovative solutions to empower adolescent girls to harness technology responsibly.

Empowering Adolescent Girls through Sexual and Reproductive Health

October 10, 2024 -- The Gender Group, in collaboration with the Education Global Practice, launched the Learning to Empower Adolescent Girls at Scale (LEAS) series. LEAS aims to showcase how to effectively integrate adolescent girls’ initiatives into projects to elevate girls’ foundational wellbeing; reduce risk of early marriage, gender-based violence, and adolescent fertility rate; smooth the school-to-work transition; and expand and enable women’s economic opportunities.

CONTACTS

Abhilasha Sahay - Economist, Gender, World Bank | asahay@worldbank.org

Subhashini Rajasekaran - Education Specialist, World Bank | rsubhashini@worldbank.org