World Bank-Annenberg Summer Institute: Executive Education
Reform Communication: Leadership, Strategy, and Stakeholder Alignment
The World Bank-Annenberg Summer Institute is designed for leaders, strategists and advisors who want to strengthen the critical communication skills required to support change agents and reform initiatives in developing countries.
During the 10-day program, participants will learn the most recent advances in strategic communication and best practices for reform. The program encourages participants to collaborate with peers to solve complex problems, examine real-world case studies and learn from leading experts in the field of communication and reform. Participants will develop the skills required to bring about real change, leading to development results.
Leaders will connect with a global network of development professionals working on initiatives in the public, private and non-profit sectors. Participants will acquire critical skills in five key areas:
• Interpreting and using political analyses.
• Crafting multi-stakeholder collaboration, coalition and network building strategies and tactics to support reform.
• Developing strategic communication skills that lead to development results.
• Leveraging social/digital media tools and analytics effectively.
• Building communication metrics and applying monitoring and evaluation frameworks relevant to reform.
The course is taught by leading experts from the External and Corporate Relations (ECR) Operational Communications unit and others across the World Bank Group; the Annenberg School for Communication and Journalism at the University of Southern California; and the Annenberg School for Communication at the University of Pennsylvania.
We are working to develop online platforms for continuous learning to support the engagement of course alumni and promote the formation of active practitioner networks.
LOS ANGELES: WHERE BUSINESS, INNOVATION AND MEDIA INTERSECT
Los Angeles is one of the most important media centers in the world. Here, participants get an insider’s view of social marketing, technology, and entertainment as vehicles for policy change and implementation.