CGAP is in the process of launching a new initiative to understand the current volume and nature of financial services available to micro and small enterprises (MSEs) and particularly subsistence; nano; and micro-enterprises run by women in emerging markets. The first phase of this work will be focused on three countries – India; Kenya and Uganda. The first workstream for this project will be focused on conducting a thorough literature and data review. That workstream will produce criteria / dimensions on the basis of which CGAP can conduct a segmentation exercise in the three countries. This assignment is aimed at validating the dimensions suggested for segmentation through a series of primary interviews. The main objectives of this research are to: * Confirm that the segmentation dimensions recommended are fit for purpose for a majority of the Ugandan MSEs* Identify the characteristics and borrowing requirements of the segment.* Develop personas to highlight findings. The expected outputs from this exercise include; but are not limited to:1. Document validating the segmentation /dimensions or providing alternatives.2. Personas of MSEs that fit and validate the final segmentation criteria/dimensions.