The Women Banking Champions Program (the Program) aims to provide the target beneficiaries; (women and women entrepreneurs in particular); in key IFC markets in the North Africa region with opportunities to access high quality and affordable banking services that could support them in managing and growing sustainable businesses. The Program is conducting an impact assessment to measure the following: a) the effectiveness of the overall approach; b) the extent to which the engagements in the respective countries have led to the desired change in the FIs’ performance; and c) the impact it has had on the women beneficiaries (in particular; on women entrepreneurs).