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ONLINE CONTENT & SOCIAL MEDIA MARKETING


  • Solicitation Number: RFP 20-0744
  • Issue Date: Jan 02,2020
  • Closing Date: Jan 28,2020

CLOSING DATE AND TIME: JANUARY 28, 2020 @ 11:00 AM EST

The Multilateral Investment Guarantee Agency (MIGA) is a member of the World Bank Group. Our mandate is to promote cross-border investment in developing countries by providing guarantees (political risk insurance and credit enhancement) to investors and lenders.

Our guarantees protect investments against noncommercial risks and can help investors obtain access to funding sources with improved financial terms and conditions. The agency derives its unique strength from the World Bank Group and from its structure as an international organization whose shareholders include most countries of the world. This enables us to provide an umbrella of deterrence against government actions that could disrupt projects, and assist in the resolution of disputes between investors and governments. We also add value through our ability to offer clients extensive knowledge of emerging markets and of international best practice in environmental and social management.

MIGA is seeking the assistance of a firm with expertise in online content & marketing to help promote materials on the Agency’s core value proposition, initiatives, and support for development projects through key social media channels (on Twitter, Youtube and LinkedIn). The selected firm will (i) produce content for distribution on social media, (ii) manage the online promotion effort – including managing paid promotion, and (iii) generate reports that provide advice on how best to raise the visibility of MIGA online.  The selected firm will undertake the promotion effort within the stipulated time, and provide equipment and related resources. Proposals should be inclusive of advertising budgets for social media channels.

The solicitation may be obtained by sending an email to the designated Category Manager, referencing the following information:

1. Solicitation Number

2. Company Name

3. Contact Person Name and Title

4. Address

5. Telephone Number

6. Fax Number

7. Contact's Email Address

A copy of the solicitation will be sent to organizations that have replied to and are eligible to receive this advertisement. All requests and questions regarding this solicitation shall be directed to the following designated Corporate Procurement Category Manager(s):

Lily Cheung @ lcheung@worldbank.org

OR

Beatriz M. Romero-Junquera @ bromerojunquera@worldbank.org.

The WBG reserves the right to publicly disclose contract award information, including but not limited to, name of company receiving the award, brief description of services, and contract award amount, for any contract award valued over US$250,000.  Offeror's proposal and contractual documents will remain confidential and therefore not subject to disclosure. 

The World Bank reserves the right to reject any or all responses without recourse.