00:09 Hi,
00:09 I'm Daw Maltes,
00:10 the founder and CEO of End Friends.
00:12 We all have seen how the global value chains were hard hit by the pandemic.
00:16 We at End Friends saw how the traditional network and
00:19 emerging markets were even hit harder since they're based on cash
00:23 and have no credit and no tech.
00:26 From our experience,
00:27 lending money
00:29 to micro vendors is not the most efficient solution.
00:33 The best way to
00:35 finance micro vendors is to provide them with products.
00:39 However,
00:40 even if you have a good solution to provide those products,
00:43 you have to see how they flow through the value chain in an efficient manner.
00:47 And in order to do that,
00:48 we believe that the right way to do that is to finance the entire value chain.
00:52 Exactly what we're doing
00:55 at End Friends,
00:55 together with the support of IFC and other partners like Coca-Cola,
00:59 and together with our local partners,
01:01 uh,
01:02 our local wholesaler partners
01:04 and our technology,
01:05 we are able to create an efficient network of local warehouses
01:08 that together with the data,
01:11 um,
01:12 and,
01:12 uh.
01:14 Our attack we're able to provide
01:16 sophisticated.
01:18 Financing for the entire value chain.
01:20 This enables to create a much more efficient network
01:24 and drive
01:26 much better prices to 80% of the population in emerging markets.
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