Creating Opportunities for Rural Families in the Yellow Mountains of China’s Anhui Province

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00:04 Creating opportunities for rural families in the

00:07 Yellow Mountains of China's Anhui province.

00:10 Promoting agricultural and rural development and

00:13 increasing farmers' incomes is a top

00:15 priority of the government of Huangshan Municipality in China's Anhui province.

00:20 Since 2014,

00:22 the Huangshan municipality has been implementing the World

00:25 Bank financed Yellow Mountains new countryside demonstration project,

00:29 which is working to improve the quality of roads,

00:32 provide water and sanitation services,

00:34 and

00:35 expand income generating opportunities for rural households.

00:40 The project has invested $100 million US dollars

00:44 in 68 villages and towns to upgrade

00:46 infrastructure services for about 150,000 people,

00:51 promote high value-added agriculture,

00:53 conserve Huizhou's cultural heritage assets,

00:56 and boost countryside tourism,

00:58 which has benefited 4500 local enterprises.

01:03 The project has supported construction of

01:04 rural access roads for almost 360,000 farmers

01:09 and provided safe drinking water

01:11 and improved sanitation for over 140,000 farmers through piped water,

01:16 wastewater systems,

01:18 and river cleanups.

01:20 Newly built village activity centers

01:22 and public spaces have enriched farmers' cultural lives.

01:40 Qinghuahua.

01:41 The project has combined conservation of Huizhou's traditional culture with

01:45 rural tourism development in selected

01:47 historical villages as demonstration sites.

01:50 Historic houses,

01:51 dams,

01:52 bridges and roads

01:53 have been restored.

01:54 Intangible cultural heritage assets have been identified and documented.

01:58 Technical guidelines on the conservation and adaptive

02:01 reuse of traditional architecture have been developed,

02:04 and

02:05 tourism facilities have been added.

02:10 Yoshida lazy ta tala jingo shi shambo uh

02:16 tana zhi jing to la lao huanzhi uh we

02:18 we

02:21 uh hongjie

02:22 uh

02:24 like a zo chongjie

02:25 yeah fambia yoke

02:26 in the yoke chen wang wang and yo yeah zhengjlado.

02:33 Efforts have also been made to develop local products such as tea,

02:37 rapeseed,

02:38 greenhouse vegetables,

02:39 freshwater fish,

02:40 roses,

02:41 other flowers,

02:42 and bonsai trees,

02:44 support farmers' cooperatives and the tourism association to lead these efforts,

02:48 organize training in skills related to intangible cultural heritage,

02:52 rural tourism services,

02:53 and hospitality.

02:55 Some 8900 farmers participated in these trainings,

02:59 of whom 3600 were women.

03:02 These improvements have created more opportunities

03:05 for small and micro-level enterprises.

03:08 Over the past 5 years,

03:09 the number of these enterprises has grown by 73%,

03:13 and the value of what they produce has increased by nearly 60%.

03:34 jiaxia at home.

03:37 Local businesses are booming.

03:39 Farmers are equipped with skills.

03:41 The doors to a better life have been opened.

03:44 From 2014 to 2019,

03:47 the net income of farmers in the project villages grew by over 74%

03:52 and

03:53 are increasing annually by more than 10%.

03:56 Women,

03:56 the elderly and low income families are

03:58 benefiting from more job opportunities as well.

04:01 By demonstrating the value of an integrated approach to urban,

04:05 rural,

04:05 cultural and tourism development,

04:08 while focusing on last mile connectivity,

04:11 poverty reduction,

04:12 and institutional strengthening,

04:14 this demonstration project has informed the

04:16 design of China's national rural revitalization program

04:19 and produced sustainable results.

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Creating opportunities for rural families in the Yellow Mountains of China's Anhui province. Promoting agricultural and rural development and increasing farmers' incomes is a top priority of the government of Huangshan Municipality in China's Anhui province. Since 2014, the Huangshan municipality has been implementing the World Bank financed Yellow Mountains new countryside demonstration project, which is working to improve the quality of roads, provide water and sanitation services, and expand income generating opportunities for rural households. The project has invested $100 million US dollars in 68 villages and towns to upgrade infrastructure services for about 150,000 people, promote high value-added agriculture, conserve Huizhou's cultural heritage assets, and boost countryside tourism, which has benefited 4500 local enterprises. The project has supported construction of rural access roads for almost 360,000 farmers and provided safe drinking water and improved sanitation for over 140,000 farmers through piped water, wastewater systems, and river cleanups. Newly built village activity centers and public spaces have enriched farmers' cultural lives. Qinghuahua. The project has combined conservation of Huizhou's traditional culture with rural tourism development in selected historical villages as demonstration sites. Historic houses, dams, bridges and roads have been restored. Intangible cultural heritage assets have been identified and documented. Technical guidelines on the conservation and adaptive reuse of traditional architecture have been developed, and tourism facilities have been added. Yoshida lazy ta tala jingo shi shambo uh tana zhi jing to la lao huanzhi uh we we uh hongjie uh like a zo chongjie yeah fambia yoke in the yoke chen wang wang and yo yeah zhengjlado. Efforts have also been made to develop local products such as tea, rapeseed, greenhouse vegetables, freshwater fish, roses, other flowers, and bonsai trees, support farmers' cooperatives and the tourism association to lead these efforts, organize training in skills related to intangible cultural heritage, rural tourism services, and hospitality. Some 8900 farmers participated in these trainings, of whom 3600 were women. These improvements have created more opportunities for small and micro-level enterprises. Over the past 5 years, the number of these enterprises has grown by 73%, and the value of what they produce has increased by nearly 60%. jiaxia at home. Local businesses are booming. Farmers are equipped with skills. The doors to a better life have been opened. From 2014 to 2019, the net income of farmers in the project villages grew by over 74% and are increasing annually by more than 10%. Women, the elderly and low income families are benefiting from more job opportunities as well. By demonstrating the value of an integrated approach to urban, rural, cultural and tourism development, while focusing on last mile connectivity, poverty reduction, and institutional strengthening, this demonstration project has informed the design of China's national rural revitalization program and produced sustainable results.

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china huangshan en

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china huangshan en

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