00:06 The Sahel is one of the poorest regions in the world,
00:10 and it is severely affected by climate change.
00:14 Despite hard work,
00:16 millions of people struggle to make a living,
00:18 lacking capital,
00:19 living far away from markets,
00:21 and having limited education or skills.
00:24 For women,
00:25 gender norms pose an additional challenge.
00:29 To alleviate poverty and protect poor families from shocks,
00:33 governments in the Sahel and across the world are expanding social safety nets.
00:38 These programs provide regular assistance,
00:41 typically through cash transfers,
00:43 and help millions of families with their daily needs.
00:47 In recent years,
00:48 many governments have complemented safety nets with additional support to
00:53 help families improve their own livelihoods and build resilience.
00:57 Four countries in the Sahel,
00:59 Burkina Faso,
01:00 Mauritania,
01:01 ***,
01:02 and Senegal,
01:03 have developed an innovative set of productive measures to
01:06 help safety net beneficiaries thrive in their economic activities.
01:11 The productive measures have included coaching sessions,
01:14 savings groups,
01:15 a community sensitization session,
01:18 life skills and entrepreneurship trainings,
01:20 facilitation of access to markets,
01:23 and a cash grant.
01:24 They were delivered in addition to regular cash transfers.
01:29 Coaching sessions were organized for the whole duration of the program.
01:33 Coaches were trusted members of the community
01:36 and knowledgeable about local economic opportunities.
01:39 They provided regular mentoring to groups and
01:42 offered support to individuals when needed.
01:45 Community savings and loans associations were formed.
01:49 The groups met every week,
01:50 saved together,
01:51 and granted loans to members.
01:53 Weekly group meetings were on.
01:55 Opportunity to discuss,
01:57 learn from other members,
01:58 and develop trusted networks.
02:00 A sensitization video was screened for the larger community.
02:04 The video portrayed a wife and a husband that overcome challenges and tensions
02:09 and managed to grow their economic activities thanks to strong community support.
02:14 After the screening,
02:15 a group discussion was organized to ensure support for beneficiaries,
02:20 who are mostly women.
02:22 Groups of beneficiaries then received two week-long trainings.
02:26 One was a life skills training,
02:28 which focused on communication skills,
02:30 self-confidence,
02:31 innovation,
02:32 and relationships between genders.
02:35 A second training in micro entrepreneurship
02:38 covered fundamental management skills like bookkeeping,
02:41 supplier selection,
02:42 and advertising or pricing strategies.
02:46 To facilitate access to markets,
02:48 coaches delivered information sessions and discussed where to buy inputs,
02:53 how to choose suppliers,
02:54 and where to sell products.
02:56 Some coaches even acted as market agents for the group.
03:00 Finally,
03:01 beneficiaries received a cash grant equivalent to $150
03:05 to $250 to invest in their economic activities.
03:10 Between 2018 and 2020,
03:14 the productive measures were delivered successfully to 50,000 households.
03:19 Safety net programs used different combinations of government program staff,
03:23 community volunteers,
03:25 NGOs,
03:25 or private training firms.
03:27 They were able to leverage existing safety net systems,
03:31 which made implementation easier and kept costs
03:34 at about $300 US dollars per beneficiary.
03:37 The productive inclusion measures changed lives.
03:41 Communities built strong social dynamics,
03:43 beneficiaries grew their off-farm businesses and increased their revenues.
03:48 Food security improved.
03:51 The Sahel experience shows that productive inclusion programs can
03:55 be delivered effectively at scale through safety net systems.
03:59 They can be a powerful tool for countries that
04:02 seek to improve the livelihoods of the poor,
04:04 stimulate inclusive growth,
04:06 and build resilience of their more vulnerable populations.
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