Community-based tourism has become one of the fastest growing forms of tourism globally. Jamaica, with its rich history and culture, is well positioned to take maximum advantage. Through the Rural Economic Development Initiative, the World Bank supports rural communities across Jamaica to boost opportunities for tourism services and the creation of micro and small-scale businesses. Join us and take a tour around one such tourism offering from the Parish of St James – a Rastafari Indigenous Village, which has already received over a thousand international visitors this year alone
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