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FEATURE STORY October 15, 2020

Leading the Way: Betty’s Story


  • Betty Joshua, a single mother from Papua New Guinea (PNG)’s East Sepik Province, is leading the way in her community, supporting more than 250 women farmers to earn an income from cocoa.
  • Betty’s community remains deeply patriarchal, yet she has, with support of a World Bank-funded project, become an influential figure in advocating for single mothers and elderly women in her district.
  • The Productive Partnerships in Agriculture Project delivered through a Papua New Guinea-World Bank partnership has supported 24,000 women to earn an income, save money and strengthen their roles in growing coffee and cocoa industries.

Behind Betty Joshua’s quiet nature lies a determined advocate for Papua New Guinean women farmers.

A single mother of two girls, Betty lives in Wora village, high up in the lush green hills of Sepik’s Maprik District. Over the course of the past 6 years, Betty has grown from being a humble cocoa farmer to becoming a leading advocate for some of the most vulnerable in PNG: single mothers and the elderly, who remain particularly marginalized in PNG’s deeply patriarchal culture, facing challenges of limited access to land, little funding, training and access to markets.

Betty has been actively supported through the World Bank-funded Productive Partnerships in Agriculture Project (PPAP), which has, since it began in 2011, empowered thousands of women to become financially resilient in rural communities across PNG.

Through the project, more than 24,000 Papua New Guinean women are now participating in coffee and cocoa farming across the country; adding to more than 67,000 farmers supported in twelve provinces across PNG, with net income for coffee and cocoa growers increasing by forty percent since 2011.

The project has fostered an inclusive approach to facilitate smallholder coffee and cocoa producers’ to have access to services and markets by forming cooperatives, supported by the PNG governments agriculture department, private sector, civil society and community-based organizations.

Betty Joshua says that being part of PPAP has helped her find her voice. 

"In the past I used to be shy, [but] I’ve learnt many things like how to approach people and talk to people. I've gained confidence. [Before I joined the project] my husband had divorced me, and as a single mother, I couldn't pay for my children’s school fees. Yet [this project] came in, and it has truly supported me, raising me to another standard. "
Betty Joshua
Lead Cocoa Farmer


Pastor Betty Joshua (middle), an influential community figure advocating for single mothers and elderly women in the cocoa industry in East Sepik Province of PNG and her daughters Glady’s (right) and Mimi (left). 

Recognizing that she had an important role to play in lifting up other women like her, Betty eventually took on a leadership role to support women like her, becoming one of the first lead farmers for PPAP in East Sepik – the only woman among 28 lead farmers in her entire District to do so.

Betty has also become a key member of the Foundation for Women in Agriculture Development (FOWIAD), a community group that continues to lift up the role of women in agriculture, a critical sector for PNG that remains integral to supporting more Papua New Guineans out of poverty.

“The display of male superiority in the agriculture sector was a major barrier to the advancement of many women,” says the group’s founder, Monica Otto, who says that Betty’s community of Wora is typical of most communities in East Sepik and even across PNG: still deeply patriarchal, with ‘Big Man’ culture very much just as alive today as it has been for generations; with women continuing to take on the role as “the ‘beasts of burden’”, while men have the voice.

Betty is now a well-respected figure in her community and continues to advocate for single mothers and older women with a potent mix of confidence and determination. She provides advice and support to nearly 100 widows who are part of the 250 active women farmers registered as part of the FOWIAD group.

The group’s founder Monica Otto says that women like Betty are now, ever so slowly, breaking down the barriers to women’s participation in PNG’s agriculture sector; meaning they are earning from cocoa and coffee means that can pay school fees for their children, pay for transport to health posts and meet the cost of medical treatment.

This project is changing these women’s lives, allowing them to access training and markets where they can get much higher prices for their produce,” reflects Monica.

The Productive Partnerships in Agriculture Project which is the largest agriculture program in PNG has supported close to 70,000 cocoa and coffee growers is set to wrap-up at the end of 2020.The World Bank is now supporting the PNG Government to build on the successes of this project to also include coconut, spices and small livestock, with the new, five-year, US$40 million PNG Agriculture Commercialization and Diversification Project approved in April 2020. The new project will also contribute to improving the nutrition of Papua New Guineans; a key driver behind the World Bank-led Human Capital Project in PNG.

For women like Betty, who are now earning a regular, steady income from cocoa growing, it has been a long, slow and steady road to building confidence and financial independence with the support of PPAP. And the commitments and immense sacrifices that Betty has made – both for hundreds of women in her area, and for her family – are not lost on her daughters, Mimi and Gladys, who say that their mother’s involvement in the project is a big inspiration: it demonstrates that women, when given the opportunity, are able to help transform lives of many other rural women.

“My mother is able to assist and teach other farmers new skills in farming their cocoa,” said Betty’s 14 year old daughter, Gladys, who is in high school and hopes to follow in her mother’s footsteps.]

“We have our own cocoa garden which we help our mother clean and maintain;  it helps us pay for our school fees and [gives us the opportunity] to  continue on to tertiary education.

“After we complete our studies, we too can do the same type of work our mother is doing helping others.”

The PNG Productive Partnerships in Agriculture Project is a US$110.7 million project, co-funded by the World Bank  through the International Development Association (IDA) (US$55m), together with the International Fund for Agriculture Development (IFAD) (US$39m), European Union (US$6.4m focusing on cocoa) and the Government of PNG (US$10m). Implementing partners involved include PNG’s National Department of Agriculture and Livestock, and the Coffee Industry Cooperation and Cocoa Board.