Agriculture is the backbone of the East African regional economy, as it accounts for about 32% of the region’s Gross Domestic Product (GDP). Growth in the agriculture sector helps raise incomes, create employment opportunities, reduces poverty, and accounts for about 70% of employment opportunities in Kenya, Rwanda, and Uganda. Despite being a field vibrant with innovations driven by young people, those engaged in agriculture are typically elderly, and the number of youth with jobs in agriculture continues to drop. Why are young people shying away from agriculture? How can agriculture be made ‘cool’ for the youth? It’s your turn to have your say. Tell us, in no more than 500 words, what you see as opportunities for youth to prosper in agriculture and agro-business.