Zeina Afif is a Senior Social Scientist at the World Bank's Mind, Behavior & Development Unit (eMBeD), focusing on leveraging behavioral insights to enhance women's financial inclusion and employment, tackle youth unemployment, foster social cohesion, and improve public service access. She also works on integrating behavioral science into government practices. Zeina earned her MBA from George Washington University and an M.Sc. in Behavioral Science from the London School of Economics.
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