| DAY 1 |
February 4, 2015 |
|
09:30 - 09:45
|
BBC Media Action & World Bank Introduction
|
Onno Ruhl, Country Director, World Bank
Priyanka Dutt, Country Director, BBC Media Action (PDF)
|
09:45 - 10:00
|
Keynote
|
Vijaylaxmi Joshi, Secretary, Ministry of Drinking Water & Sanitation, Government of India
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EYE OF THE NEEDLE: Insights & Strategy
|
10:00 - 11:15
|
Debate & Discussion
Objective: To underscore key communication challenges and highlight potential solutions that can drive demand and help promote toilet use.
|
Moderator: Radharani Mitra, National Creative Director & Executive Producer, BBC Media Action
1) Dean Spears, Executive Director, RICE
2) Sam Balsara, Chairman & Managing Director, Madison
3) Santosh Desai, MD & CEO, Future Brands
4) Stephan B Sobhani, VP for Partnerships, Sesame International
|
11:15 - 12:05
|
The Insights Game
Objective: To identify and highlight the motivators and barriers to sustained toilet use.
(PDF)
|
Moderator: Priyanka Dutt, Country Director, BBC Media Action
1) Amit Gupta, Special Secretary, Chief Minister’s Office, Uttar Pradesh
2) Nipun Vinayak, Deputy Secretary, Government of India
3) Frank Odhiambo, Specialist, WASH Section, UNICEF
4) Jacqueline Devine, Senior Social Marketing Specialist, Behaviour Change Community of Practice Leader, World Bank
5) Joep Verhagen, Water & Sanitation Specialist, World Bank
6) Swapnil Chaturvedi, Founder, Samagra
|
12:05 - 12:20
|
The dynamics of change
Objective: To set the context for a theory of change for sanitation related behaviours.
|
Siddhartha Swarup, Director - Family Health Projects, BBC Media Action (PDF)
|
| NEEDLE POINT: Impact & Success |
12:20 - 13:20
|
Panel Discussion: What would success look like?
Objective: To demonstrate that sanitation success (in particular, uptake of toilet use) has multi-sectoral
impact. This should be taken into cognizance while
designing projects and identifying indicators of success.
|
Moderator: Priya Nanda, Group Director, Social and Economic Development, International Center for Research on Women
1) Saraswati Prasad, Joint Secretary, Swachh Bharat Mission,
Ministry of Drinking Water & Sanitation, Government of India
2) Kathryn Stevens, Deputy Mission Director, USAID, India
3) Mamta Kohli, Social Development Advisor, DFID, India
4) Smita Misra, Lead Water & Sanitation Specialist, World Bank
5) Sonali Khan, VP, Breakthrough
|
| Lunch |
| 14:20 - 15:30 |
Presentations & Discussion: Theory of Action
Objective: Learning from large scale, national level, behaviour change communication initiatives about potential implementation challenges for Swachh Bharat.
|
Moderator: Sumir Lal, Director, Communications, World Bank
1) Amitabh Kant, Secretary, Department of Industrial Policy & Promotion, Ministry of Commerce & Industry, Government of India
2) Poonam Muttreja, Executive Director, Population Foundation of India (PDF)
3) Sanjiv Mehta, CEO, Hindustan Unilever
4) Siddhartha Swarup, Director - Family Health Projects, BBC Media Action
|
Tea
|
|
NEEDLE WORKS: Ideas & Innovation
|
| 16:05 - 17:25 |
Presentations & Discussion
Objective: Learning from successful creative examples and innovations across sectors.
|
Moderator: Radharani Mitra, National Creative Director & Executive Producer, BBC Media Action
1) Mohit Beotra, Head of Brand, Airtel (PDF)
2) Rahul Kansal, Executive President, Times Group (PDF)
3) Safeena Husain, Executive Director, Educate Girls (PDF)
4) Satyajit Bhatkal, Series Director, Satyameva Jayate (PDF)
5) S Subramanyeswar, National Planning Director, Lowe Lintas (PDF)
6) Priyanka Dutt, Country Director, BBC Media Action (PDF)
|
| 17:25 - 17:45 |
Q&A with audience |
Sumir Lal, Director, Communications, World Bank
Radharani Mitra, National Creative Director & Executive Producer, BBC Media Action
|
| 17:45 - 17:55 |
Audience survey |
|
| 17:55 - 18:05 |
Endnote |
Sumir Lal, Director, Communications, World Bank |
| 18:05 - 18:15 |
Closing |
Almud Weitz, Principal Regional Team Leader, Water & Sanitation Program, East Asia & the Pacific & South Asia, World Bank
Priyanka Dutt, Country Director, BBC Media Action (PDF)
|
| 18:15 -18:20 |
Interaction |
Raya, The WASH Muppet, Sesame Street |
| 18:20 - 18:55 |
Lecture – Performance |
Rahul Ram, Indian Ocean |
| 18:55 - 19:00 |
Cameo Performance |
Raya, The WASH Muppet, Sesame Street |
| |
|
|
| DAY 2 |
February 5, 2015 |
|
| 09:00 - 09:15 |
Introduction |
Mr Sujoy Mozumdar, Director, Sanitation, MDWS |
| 09:15 - 09:30 |
Strategic planning cycle
Objective: Highlight importance of starting and ending with research – circular process.
|
Siddhartha Swarup |
| 09:40 - 10:00 |
Segment 1: Who & Why
Objective: Explain the Socio-Ecological Model
Who are we targeting?
Why are we targeting them?
|
Ragini Pasricha
Sanchita Ghosh (research results) |
| 10:00 - 10:10 |
Segment 1: Who and Why |
Raj Jha |
| 10:10 - 10:40 |
Segment 1: Group work |
|
| 11:00 - 11:30 |
Segment 2: Think/ Feel/ Do
Objective: What do we want the audience to
think, feel and do?
Explain the difference between communication
objective and program objective.
|
Siddhartha Swarup |
| 11:30 - 11:45 |
Segment 2: Think/ Feel/ Do |
Dean Spears (PDF) |
| 11:45 - 12:15 |
Segment 2: Benefits |
Radharani Mitra |
| 12:15 - 13:00 |
Segment 2: Group work |
All |
| 13:45 - 14:30 |
Segment 2: Groups report back and
present |
All |
| 14:30 - 15:00 |
Segment 3: Platforms
Objective:
To understand different platforms - benefits and limitations. Reach and frequency.
Cost per contact.
Questions to ask yourself when designing
a communication strategy.
|
Priyanka Dutt & Radharani Mitra |
| 15:00 – 15:15 |
Results from World Bank’s mapping study |
Kiran Negi/ Rita Dey (PDF) |
| 15:45 - 16:05 |
Segment 3: Resources
Objective: To link with the Socio-Ecological
Model and talk about what will happen at national,
state and district level.
|
K Madhusudan |
| 16:05 – 16:20 |
Segment 3: Resources |
Sanjeev Kumar |
| 16:20 - 16:45 |
Q&A |
Ragini Pasricha |
| 16:45 - 17:15 |
Feedback |
World Bank |
| 17:15 - 17:30 |
Closing and next steps |
Vandana Mehra |
