Events

Digital Platforms and the Future of Tourism: A World Tourism Day Celebration

September 26, 2018

Washington, D.C.

Image

Young Asian woman traveler with backpack holding digital tablet at local market street, vacation, tourism concept. © Six_Characters/Shutterstock


Digital platforms are disrupting the way the tourism sector is run from end to end—impacting the way destinations facilitate tourism, develop product, gather data, access markets, and attract visitors. This digital disruption has ripple effects across the tourism industry, making it challenging for low-income markets to leverage tourism for development impacts. How can the World Bank Group, international partners, country leaders and businesses work together to better manage digital for sustainable tourism development in emerging markets.

  • Sustainable tourism is a proven tool for development, benefiting countries and communities around the world. When properly managed, tourism can contribute to national economic development, leverage human capital, improve livelihoods particularly for women and rural entrepreneurs, support cultural heritage and resources protection, and promote international understanding. Digital platforms and the fourth revolution are disrupting the way the tourism sector is run from end to end—impacting the way destinations facilitate tourism, develop product, gather data, access markets, and attract visitors. This disruption has ripple effects across the tourism industry and effects low-income markets striving to leverage tourism for development impacts. Two prominent disruptors are the digital platforms that facilitate peer-to-peer accommodation and user-generated content, which have shifted the power away from media companies and hotel conglomerates into the hands of the consumers.

    The peer-to-peer accommodation economy is growing six times as fast as other forms of accommodation. Peer reviews and other user-generated content (UGC) facilitated by digital platforms have become the fastest growing and most important sources of travel information—more important than tourism board and traditional coverage. This disruption may present an opportunity for emerging markets to benefit from lower barriers to entry, increased access to market and data, new accommodate inventory. But these changes can also marginalize those less digitally able and concentrate power in a few monopolistic platforms.

    This event brings together key thought leaders to answer some of key questions for development: are these technologies accessible, are they leading to more inclusive outcomes, how can these technologies benefit tourism development in emerging economies, and what are the risks and how are we addressing them? The Forum will focus on how digital platforms can contribute to tourism for development, and support the World Bank Group’s the twin goals of poverty reduction and shared prosperity. It will also address ways in which the World Bank Group, global leaders, and policy makers can work together to deliver on this agenda.

    The event will be held at the World Bank Headquarters and broadcast globally online.  

  • 8:30-9:00 

    Registration and Breakfast (IFC  Lobby and Auditorium)

    Opening
    9:00-9:15

     

    Introduction

    Opening:  Ernesto Lopez-Cordova, Practice Manager, Finance, Competitiveness & Innovation, The World Bank Group

    Welcome Remarks: Akihiko Nishio, Acting Vice President, Equitable Growth, Finance & Institutions, The World Bank Group

    Plenary Session

    9:15-10:30

     

    Travel and Digital Platforms: Looking to the Future

    Chair: Stephanie von Friedeburg, Chief Operating Officer, IFC, The World Bank Group

    Panelists:

    ·  Stephen Kaufer, President & CEO, TripAdvisor

    ·  HE Lina Annab, Minister of Tourism & Antiquities, Jordan

    ·  Lesly Goh, Chief Technology Officer, World Bank Group

    ·  Carmen Pagés, Division Chief of Labor Markets, Inter-American Development Bank

    10:30-10:45

    Coffee Break

    Session 1
    10:45-12:15

    User-Generated Content

    Chair:  Norie Quintos, Editor-at-Large, National Geographic Traveler

     

    Part 1: The Voice of Travelers Report Launch

      Report Overview:

    ·  Charlie Ballard, Global Director, Strategic Insights, TripAdvisor

    ·  Adam Sacks, President, Tourism Economics

    Part 2: Panel Discussion

      Panelists:

    ·   Dr. Betty Radier, CEO, Kenya Tourist Board (TBC)

    ·   Damien Cook, CEO & Founder, E-Tourism Frontiers

    ·   John Perrottet, Senior Private Sector Specialist, Finance, Competitiveness & Innovation, The World Bank Group

    12:15-13:15

    Networking Lunch

    Session 2

    13:15-14:45

    The Tourism Sharing Economy

    Chair: Isabel Hill, Director, National Travel and Tourism Office, US Department of Commerce

     

    Part 1: Peer-to-Peer Accommodation Report

      Report Overview:

    ·  Louise Twining-Ward, Senior Private Sector Specialist, Finance, Competitiveness & Innovation, The World Bank Group

    ·  Martine Bakker, Tourism Consultant

    Part 2: Panel Discussion

      Panelists:

    ·  Thao Nguyen, Director of Strategic Partnerships, APAC, Airbnb

    ·  Ryan Skeete, Director of Research & IT (Acting), Caribbean Tourism Organization

    ·  Ernesto Lopez-Cordova, Practice Manager, Finance, Competitiveness & Innovation, The World Bank Group

    ·  Christianna Johnnides, Senior Urban Management Specialist, Social, Urban, Rural & Resilience, The World Bank Group

    Session 3
    14:45-15:45

    Digital Platforms and Inclusion

    Chair: Anita Mendiratta, Founder & President, CACHET Consulting

    Panelists:

    ·  HE Catherine Afeku, Minister of Tourism, Arts and Culture, Ghana

    ·  Sally Davey, Global Director of Industry Relations, TripAdvisor

    ·  Marianne Gybels, Global Manager, Corporate Social Responsibility, Booking.com

    ·  Henriette Kolb, Head, Gender Secretariat, IFC, The World Bank Group

    Closing

    15:45-16:00

    Closing Remarks

    Remarks: Hannah Messerli, Senior Private Sector Development Specialist, Finance, Competitiveness & Innovation, The World Bank Group

    Closing: Najy Benhassine, Director, Finance, Competitiveness & Innovation, The World Bank Group

    16:00-18:00

    Networking Reception

     

  • Stephanie von Friedeburg
    Chief Operating Officer, IFC

    Steve Kaufer
    President & CEO, TripAdvisor

    Lesly Goh
    Chief Technology Officer, World Bank Group

    Carmen Pagés
    Division Chief of Labor Markets, Inter-American Development Bank (IDB) 

    Adam Sacks
    Founder and President, Tourism Economics 

    Hon. Catherine Afeku
    Minister of Tourism, Arts and Culture, Ghana 

    HE Lina Annab
    Minister of Tourism & Antiquities, Jordan

    Ryan Skeete
    Director of Research & IT (Ag), Caribbean Tourism Organization 

    Damian Cook
    CEO & Founder, E-Tourism Frontiers

    Akihiko Nishio
    Acting Vice President, EFI, World Bank Group

    Isabel Hill
    Director of the National Travel and Tourism Office, U.S. Department of Commerce

    Anita Mendiratta
    Founder & President, CACHET Consulting

    Najy Benhassine
    Practice Director, FCI, World Bank Group

    Henriette Kolb
    Head, Gender Secretariat, IFC

    Thao Nguyen
    Director of Strategic Partnerships, APAC, Airbnb 

    Marianne Gybels
    Global Manager CSR, Booking.com 

    Sally Davey
    Global Director of Industry Relations, TripAdvisor

    Charlie Ballard
    Global Director of Strategic Insights, TripAdvisor

    Norie Quintos
    Editor-at-Large, National Geographic Travel Media

    Ernesto Lopez-Cordova
    Practice Manager, FCI Global Practice, World Bank Group

    Louise Twining-Ward
    Senior Private Sector Specialist, FCI Global Practice, World Bank Group

    Hannah Messerli
    Senior Private Sector Development Specialist, FCI Global Practice, World Bank Group

    John Perrottet
    Senior Private Sector Specialist, FCI Global Practice, World Bank Group

    Christianna Johnnides
    Senior Urban Management Specialist, SURR Global Practice, World Bank Group

    Martine Bakker
    Tourism Consultant, FCI Global Practice, World Bank Group

  • Stephanie von Friedeburg
    Chief Operating Officer, International Finance Corporation

    As the Chief Operating Officer for IFC, Ms. Stephanie von Friedeburg leads all IFC investment operations and advisory services, delivering private sector capital and solutions to create jobs, positive development outcomes, and opportunities in the world’s poorest and most fragile countries. In addition to overseeing new business, she manages IFC’s $55 billion debt and equity portfolio across 104 offices.

    Steve Kaufer
    President & CEO, TripAdvisor

    Steve co-founded TripAdvisor in 2000 with the mission to help travelers around the world plan and book the perfect trip. Under his leadership, TripAdvisor has grown into the largest travel site in the world. As CEO, Steve has led the growth of TripAdvisor, Inc., which includes 24 other travel media brands that operate in 48 markets worldwide.

    Lesly Goh
    Chief Technology Officer and Director of Enterprise Architecture and Technology, World Bank Group  

    Lesly Goh (LinkedIn Profile) is the World Bank Group Chief Technology Officer and Director of Enterprise Architecture and Technology.  Her expertise is in leveraging Cloud technology to deliver business outcomes such as client responsiveness, organizational effectiveness and manage risks.  She also provides technology advisory on Disruptive Technology to address the Development challenges.

    Carmen Pagés
    Chief of the Labor Markets Division, Inter-American Development Bank

    Carmen Pagés is the Chief of the Labor Markets Division of the Inter-American Development Bank (IDB). Previously, she was a principal research economist at the IDB’s Research Department and led key publications such as The Age of Productivity: Transforming Economies from the Bottom Up. She is also the author of the book Law and Employment: Lessons from Latin America and the Caribbean jointly with the Nobel Laureate Prof. James Heckman and other books. She has published extensively in leading academic and policy journals in the areas of labor markets, social security and productivity. Prior to joining the IDB, she worked as a senior labor economist at the World Bank from 2004 to 2006. She holds a M.A. degree in economics from the Universidad Autónoma de Barcelona and a Ph. D. in economics from Boston University.

    Adam Sacks
    Founder and President, Tourism Economics

    Adam Sacks is the founder and President of Tourism Economics, an Oxford Economics company dedicated to quantitatively-based consulting to the travel sector. Over the past twenty-two years, Adam has worked with hundreds of destinations, industry associations, and companies around the world in the areas of opportunity and risk assessments, policy analysis, and economic impact.

    Hon. Catherine Afeku
    Minister for Tourism, Arts and Culture, Ghana

    In January 2017, His Excellency, Nana Addo Dankwah Akuffo-Addo, President of the Republic of Ghana, appointed Hon. Catherine Afeku as Minister for Tourism, Arts and Culture, a role she has played diligently over the last one and half years. Her dynamism, coupled with a deeper sense of appreciation of the sector has led to the initiation of many projects and programmes such as, digitization and automation of revenue collection various tourist sites i.e. Cape Coast and Elmina Castles, Wli Waterfalls, Kwame Nkrumah Memorial Park to boost revenue generation and an aggressive marketing drive to project Ghana as a preferred tourism destination through the “See Ghana” “Eat Ghana” “Wear Ghana” campaign which is currently running on Cable News Network (CNN) and other social media platforms.

    H.E. Lina Annab
    Minister of Tourism and Antiquities, Jordan

    Prior to assuming her ministerial post in June 2016 Minister Annab was the general manager of Zara Investment Company (Holding). She was also a member of the board of directors of various private and public shareholding companies in Jordan. She represented the private sector on the "Employment –Technical Vocational and Education Training Council (E-TVET Council)". She was a member of a number of selections and judging panels for renowned awards and fellowships in entrepreneurship and leadership. Until recently, HE represented the private sector on the Board of Directors of Jordan Tourism Board (JTB) as well as on the "Economic and Social Council."

    Ryan Skeete
    Acting Director of Research at the Caribbean Tourism Organization

    Ryan oversees many facets of the unit including the Caribbean tourism performance reports, the development and maintenance of various reporting and digital analytical tools for our regional members, the execution of various exit surveys across the region including visitor satisfaction and expenditure surveys and market research. Mr. Skeete is also at the helm of the production of relevant tourism research in the Caribbean that encompasses the impact of marine & environmental quality on the tourism sector, tourism forecasting and demand modelling. He is a keen researcher who has authored several research papers in peer-reviewed journals on various topics in tourism such as the outstanding and often-cited “Can Google data improve the forecasting performance of tourist arrivals? Mixed-data sampling approach.”

    Damian Cook
    CEO & Founder, E-Tourism Frontiers

    Damian Cook is the founder and CEO of E-Tourism Frontiers-a major global initiative to develop online tourism in developing markets globally. He has extensive experience with digital and content development and marketing working within DMOs, the private sector and as a consultant. He is a frequent and popular presenter at global tourism forums.

    Akihiko Nishio
    Acting Vice President, Equitable growth, Finance and Institutions (EFI), World Bank Group

    Akihiko Nishio, a Japanese national, is the Director for Strategy and Operations for the Equitable Growth, Finance & Institutions (EFI) Practice Group since July 2017. He is concurrently the Acting Vice President for EFI from March 2018 to present.

    Isabel Hill
    Director, National Travel and Tourism Office, United States Department of Commerce

    Isabel Hill is the Director of the National Travel and Tourism Office at the U.S. Department of Commerce.  She and her team support and implement policies and programs that foster the competitiveness of U.S. travel and tourism industries in collaboration with the private sector and other federal agencies. Her office produces the national statistics on travel and tourism and serves as the federal liaison to the nations tourism promotion organization, Brand USA.  Her office also represents U.S. travel and tourism policy in bilateral and multilateral fora.

    Anita Mendiratta
    Founder & President, CACHET Consulting

    A trusted and respected strategic advisor and six-time author in Tourism & Development, London-based Anita Mendiratta is the Founder and President of CACHET CONSULTING. With over two decades of global professional working and living experience, Anita has developed an innate ability to feel the ‘heartbeat’ of societies - the economic, social, political, cultural and environmental dynamics impacting and inspiring nations facing change, making her highly sought after strategist & advisor in the areas of national growth, development, and often, recovery.

    Najy Benhassine
    Practice Director, Finance, Competitiveness & Innovation

    Najy Benhassine is the Practice Director for the Finance, Competitiveness & Innovation (FCI) Global Practice at the World Bank Group. He is responsible for the MENA regional team of the FCI practice as well as the global teams in charge of the Firm capabilities and innovation and the Industry solutions agenda.  

    Henriette Kolb
    Head of the Gender Secretariat, IFC 

    Henriette is the Head of the Gender Secretariat at the International Finance Corporation (IFC), a member of the World Bank Group. She serves as an advocate for gender equality issues in the private sector and leads a team that works with IFC’s clients to include both women and men as entrepreneurs, employees, consumers, community stakeholders and leaders. Henriette is currently also a Harvard Women and Public Policy Program Fellow.

    Thao Nguyen
    Director of Strategic Partnerships for APAC, Airbnb 

    Thao is Airbnb’s Director of Strategic Partnerships for the Asia Pacific, developing partnerships that advance the company's role in promoting economic inclusion, women’s empowerment, and sustainability. She oversees Airbnb's regional work with national tourism authorities and destination marketing organizations, private sector partners, development organizations, and multilateral institutions.

    Marianne Gybels
    Global Manager CSR, Booking.com 

    Marianne leads the company’s corporate social responsibility programme, Booking Cares.  In this role, Marianne oversees all global efforts focused on building a sustainable future for the global tourism industry. This started with creating social value through initiatives like the Booking Cares Volunteer Programme which sees employees partner with local NGOs on projects that help improve destinations worldwide. 

    Sally Davey
    Global Director, Industry Relations, TripAdvisor Media Group 

    Sally Davey founded Tripbod.com, which became one of the world’s largest networks of vetted local travel experts. The venture focussed on developing and promoting authentic cultural experiences to visitors whilst actively supporting micro-entrepreneurship. In parallel with building her business, Sally co-founded the not-for-profit Responsible Tourism Network, hosting events on every continent for micro-entrepreneurs working at the grass roots of emerging destinations. To date the network represents 16,500 entrepreneurs and disruptors worldwide.

    Charlie Ballard
    Global Director, Strategic Insights, TripAdvisor 

    Charlie Ballard leads TripAdvisor’s Strategic Insights team, using both external studies and TripAdvisor’s billions of monthly traveller research data points to better understand the changing world of travel and leverage this understanding to help TripAdvisor’s best clients stay ahead of the rapidly changing global travel and tourism marketplace.

    Norie Quintos
    Editor at Large, National Geographic Travel Media 

    Norie Quintos is a consultant for the travel industry on communications strategy, media relations, custom content, and messaging. She helps destinations and travel companies find and tell their stories through communications audits, seminars and training, coaching, and print and pixel projects. An award-winning journalist, she is an Editor at Large for National Geographic Travel Media, contributing content and representing the iconic brand.She is on the advisory boards of Adventure Media, the Transformational Travel Council, National Geographic Travel Media, Impact Travel Alliance, and the social enterprise startup Giving Way. 

    Ernesto Lopez-Cordova
    Practice Manager, Finance, Competitiveness & Innovation Global Practice, World Bank Group

    As the Industry Solutions' Practic Manager Ernesto oversees global engagements on agribusiness, manufacturing, tourism, special economic zones, and value chain competitiveness.

    Louise Twining-Ward
    Senior Private Sector Specialist, Finance, Competitiveness & Innovation Global Practice, World Bank Group

    Louise has 20 years experience in the design, implementation, and monitoring of tourism development projects in more than 30 countries around the World. Former President and CEO of Sustainable Travel International, Louise is a strong advocate for the use of tourism as a tool for the sustainable tourism development and the advancement of women. She is also the author of the 2010 UNWTO and UN Women “Global Report on Women and Tourism”, the 2017 World Bank Report, Women and Tourism: Designing for inclusion and a co-author of the World Bank Group Publication “Tourism in Africa: Harnessing Tourism for Growth and Improved Livelihood”. She is currently leading the WBG efforts exploring tourism development potential of the sharing economy.

    Hannah Messerli
    Senior Private Sector Development Specialist, Finance, Competitiveness & Innovation Global Practice, World Bank Group

    Hannah Messerli works globally on the development complexities of tourism in today’s rapidly changing destinations. Through integration of research and best practices, Hannah contributes to advancing sound tourism policy, planning and analytics for emerging economies. 

    John Perrottet
    Senior Private Sector Specialist, Finance, Competitiveness & Innovation Global Practice, The World Bank Group 

    John Perrottet has worked in tourism for over 30 years, mostly in emerging markets where he specializes in tourism development and investment generation. His experience extends across the developing world – in Africa, Asia and the Pacific, Latin America and the Caribbean, South Eastern Europe and the Middle East – where he has advised both governments and private clients.

    Christianna Johnnides
    Senior Urban Management Specialist, SURR Global Practice, World Bank Group

    Christianna began working in the Urban Development anchor on topics such as solid waste management and slum upgrading in 1999.  She has been working on cultural heritage since 2002.  She coordinated the Bank’s work on cultural heritage and introduced the sustainable tourism agenda in 2007 via the Community of Practice before moving into the Middle East and North Africa region in 2009.  During her time in MNA she worked on operations in West Bank and Gaza, Lebanon, Jordan and the Gulf Countries.  She moved to the Global Unit in March 2017 to work as the focal point for cultural heritage and tourism as well as to contribute to other core issues.

    Martine Bakker
    Senior Tourism Consultant, Finance, Competitiveness & Innovation Global Practice, World Bank Group

    Martine Bakker is a tourism development consultant with over twenty years of experience, working for development organizations and NGO’s mostly in emerging markets. She works globally on tourism development efforts to facilitate inclusive growth through project implementation and tourism research.

DETAILS

  • DATE: Wednesday, September 26, 2018
  • TIME: 8:30 A.M.- 4:00 P.M.
  • LOCATION: IFC Auditorium
  • ADDRESS: 2121 Pennsylvania Ave NW, Washington, DC
  • REGISTRATION: Closed
  • CONTACT: For more information, please email 
  • tourism@worldbankgroup.org