Development of Generative AI-Enabled; Cloud-Hosted Interactive e-Book and website for Use Case Documentation across Digital Agriculture Thematic Areas 1. Background - Disruptive Technologies and the World Bank GroupThe World Bank Group support countries to create the opportunities and mitigate the risks associated with disruptive technologies under the ‘Build-Boost-Broker’ value proposition. Disruptive technologies and their applications for development are increasingly being mainstreamed within existing WBG approaches. Its global experience and multisectoral portfolio provide insights into the ways disruptive technologies can be applied holistically to achieve the twin goals of sustainable; inclusive growth. The World Bank is operationalising the ‘Build-Boost-Broker’ approach in the following way:* Build - working on developing the digital and physical infrastructure and regulatory foundations for sustainable; inclusive technology-enabled economies.* Boost - working on expanding the capacity of institutions; communities; firms; and individuals to leverage technology-led disruption for socioeconomic dividends and greater resilience in times of change.* Broker - working to harness disruptive technology; data; expertise; and partnerships to solve development challenges and ensure that the poor share in the benefits. In line with this strategic framework; the World Bank develops knowledge products in digital agriculture as tools for applying best practices in digital technologies to foster sectoral transformation. These knowledge products are envisioned as key instruments in translating the 'Build-Boost-Broker' approach into tangible outcomes in the agricultural sector. They aim to bridge the gap between cutting-edge technology and its on-ground application; ensuring that the benefits of digital transformation in agriculture reach the most vulnerable and marginalized communities. 2. Background of the AssignmentThe Agriculture and Food Global Practice of the World Bank in India aims to commission the development of an AI-enabled e-Book; which will be hosted as a website on cloud based infra till the project is live as Generative AI (Chat GPT0 features cannot be currently applied to an offline version). The eBook will need to be hosted on a designated website with a feature to download an offline version with search capabilities (opposed to Chat GPT based queries). This e-Book is conceptualized as an extensive compendium on digital agriculture initiatives; with a special focus on projects across India; Korea; and other parts of the world. It will cover a diverse array of topics; including the agriculture informatization; digital agriculture policies; and the cutting-edge application of Industry 4.0 solutions in the farm and food sectors. The e-Book will be Generative AI enabled; ensuring a dynamic and interactive user experience. This will be complemented by a design that allows for real-time updates and revisions; with authors having the capability to modify and enhance content via a secured login; under a stringent moderation protocol. Such a feature is pivotal in maintaining the e-Book as an up-to-date; relevant; and authoritative resource in the fast-paced field of digital agriculture.The creation of this e-Book is deemed essential for the sustained impact and longevity AGF GP’s digital agriculture initiatives. It is envisioned to function as a central repository; facilitating the documentation; storage; and structured dissemination of the knowledge; insights; and best practices. Serving as a perpetual reference point; the e-Book will empower stakeholders to continuously revisit; refine; and expand upon the initiatives. This approach is designed to ensure that the project's outcomes resonate well beyond its immediate duration; contributing to lasting enhancements in agricultural practices and policies within the region.To realize this objective; the World Bank is seeking the services of a consulting firm (or a consortium of firms) that possess a blend of specialized expertise. 3. Scope of WorkThe selected consulting firm or consortium will be tasked with developing an e-Book that serves as both a comprehensive source of knowledge and an interactive tool for learning about digital agriculture. This e-Book should not only contain valuable information but also engage users in an interactive and dynamic way. The scope of work provided below specifies the responsibilities and expectations from the consulting firm. It is designed to ensure that the e-Book meets the highest standards of quality; relevance; and innovation; in line with the World Bank's objectives for enhancing digital agriculture practices globally. a. Case Studies/Use Cases ResearchThe vendor will shortlist 75 use cases from India; Korea; and other parts of the world. Each case study should provide a detailed exploration of digital agriculture practices; capturing innovative approaches; encountered challenges; and recorded successes. The World Bank team has already compiled several case studies. The chosen vendor will (i) identify a set of thematic areas within agriculture in consultation with the World Bank (ii) develop a standardized template and will ensure the availability of new and existing use case information as per the same. This template should be crafted following industry standards; enabling it to be utilized for compiling additional content for the e-book; whether by the vendor or by designated knowledge partners. This template should be developed in consultation with the World Bank team to ensure consistency; clarity; and alignment with project objectives. b. Multimedia Content DevelopmentThe consulting firm/consortium is expected to create a diverse range of engaging multimedia content. This includes the development of well-researched and clearly written textual content that effectively communicates key concepts and insights in digital agriculture. High-quality graphics; such as infographics; charts; and diagrams; should be designed to visually represent and simplify complex data and concepts. Interactive elements maps; and clickable case studies are also to be developed; enhancing the e-Book's interactivity and user engagement. These multimedia elements must be seamlessly integrated into the e-Book; with thorough testing across various devices and platforms to ensure compatibility and functionality. Accessibility features; such as subtitles for videos and alt text for images; should be included to make the content accessible to all users. Furthermore; a plan for regular updates and maintenance of this multimedia content is essential to keep it current and relevant; reflecting the ongoing advancements in the field of digital agriculture.c. Generative AI Integration for Dynamic ContentThe consulting firm/consortium will be required to integrate advanced Generative AI technologies (Such as ChatGPT) to create a dynamic and evolving content experience within the e-Book. This involves developing an AI-driven system capable of generating real-time; personalized content based on user interactions and preferences. The system should be designed to analyze user data and content engagement patterns to continuously adapt and update the e-Book's content presentation depending on the usage; ensuring it remains relevant and engaging. This includes the automatic generation of reports; articles; and data visualizations that reflect the latest trends and developments in digital agriculture (Based on only the case studies entered in the e-Book). The AI system should also be capable of integrating user feedback and learning from user interactions to refine content accuracy and relevance over time. Additionally; the firm must ensure that the AI integration adheres to ethical standards and data privacy regulations; maintaining the integrity and trustworthiness of the content. The integration of Generative AI should not only enhance the user experience by providing tailored and up-to-date information but also contribute to the e-Book’s role as a leading-edge educational resource in digital agriculture.d. Cloud-Based Platform ManagementThe consulting firm/consortium will be responsible for managing a robust cloud-based platform to host the e-Book. This includes ensuring the platform's high availability; scalability; and security to accommodate a global audience. The firm should implement effective data storage and retrieval systems; manage user access controls; and safeguard against potential security threats. Regular backups and disaster recovery protocols should be in place to prevent data loss. The platform should also be optimized for various devices and internet speeds; ensuring seamless access and a consistent user experience across different geographies.e. User Interface and Experience DesignThe firm/consortium is expected to design a user interface for the e-Book that is intuitive; engaging; and easy to navigate. The design should cater to a diverse user base; incorporating user-friendly layouts; readable fonts; that is accessible to all users; including those with visual impairments. The interface should facilitate easy access to different sections of the e-Book and include search functionality to allow users to find content quickly. User experience testing should be conducted to gather feedback and make iterative improvements to the design.f. Data Analytics and VisualizationThe consulting firm/consortium must integrate data analytics tools to track and analyze user interactions with the e-Book. This involves collecting data on user behaviour; content preferences; and engagement levels. The firm should use this data to generate insights on content effectiveness and user needs; which can inform future content updates. g. Content Update and Moderation SystemThe firm/consortium will establish a system for regularly updating and moderating the e-Book's content. This includes setting up a workflow for content creation; review; approval; and publishing. The firm should ensure that new content additions and updates are consistent with the e-Book’s overall style and quality standards. A moderation mechanism should be in place to review user-generated content or feedback; maintaining the e-Book’s accuracy and relevance. h. Search Engine Optimization (SEO) and Digital Marketing StrategyDevelop and implement SEO and digital marketing strategy to enhance the e-Book’s online visibility and reach. This includes optimizing the e-Book’s content for search engines; using relevant keywords; and ensuring that the e-Book is easily discoverable by the target audience. The firm should also plan and execute digital marketing campaigns; leveraging social media; email marketing; and other digital channels to promote the e-Book and drive user engagement.i. Compliance with StandardsEnsure strict adherence to legal; ethical; and digital publishing standards. This includes respecting data privacy laws; securing intellectual property rights; and maintaining the authenticity and accuracy of the content. The firm should also be aware of and comply with international standards and best practices in digital publishing and content creation. Integrate collaborative tools and platforms to facilitate contributions from multiple authors; experts; and stakeholders. This includes setting up systems for content collaboration; version control; and feedback collection. The firm should ensure that these tools are user-friendly and enable efficient collaboration and communication among contributors.4. Expertise RequiredThe table provided below outlines the tentative requirements for expert roles; along with their respective skillsets; qualifications; and experience requirements. This table serves as a guideline for prospective bidders to understand the range of expertise needed to successfully execute the project. However; we encourage bidders to assess the scope of work thoroughly and propose additional expert roles or modifications to the existing ones; as they deem fit for the assignment. The objective is to ensure a well-rounded and effective team composition that can meet the project's goals and deliver an e-Book of the highest quality and relevance.
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