| Website Name |
Innovative Marketing Communications (IMC-2)
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| Website Description |
This web site contains information about the 2nd International Workshop on “Innovative Marketing Communications (IMC-2): Promoting and Selling Training in a Competitive Global Market." The workshop was organized by the World Bank Institute, the Human Empowerment Center of Social Planning Analysis and Administration Consultants (SPAAC/HEC), and the Institute of Management Development of the American University in Cairo (IMD/AUC). The workshop was offered as a collaborative learning opportunity for training executives and managers to discuss and master new promotion and communication methods for training institutions to effectively market their products and services. The web site contains the agenda, list of participants, materials, and other pertinent items of interest.
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| Website Owner |
Office of the Vice President (WBIVP)
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| Business Process |
- Capacity Building/Training
- Knowledge and Learning Management
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| Original URL |
http://wbwebarchive.worldbank.org/www.worldbank.org/wbi/imc-2
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| Topic |
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| Subtopic |
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| Region |
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| Country |
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| Language |
English
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| Keywords |
Innovative Marketing Communications IMC, Marketing, Communications, Selling Training, Human Empowerment Center of Social Planning Analysis and Administration Consultants, SPAAC, HEC, Institute of Management Development of the American University in Cairo
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| Year Website Created |
2001
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| Date Archived |
09/18/2009
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| Is Website Discontinued? |
Yes
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