| Website Description |
This web site contains information about the 1st International Workshop on “Innovative Marketing Communications (IMC-1): Promoting and Selling Training in the New Millennium." The workshop was organized by the World Bank Institute, the Human Empowerment Center of Social Planning Analysis and Administration Consultants (SPAAC/HEC), and the Institute of Management Development of the American University in Cairo (IMD/AUC). The workshop was offered as a collaborative learning opportunity for training executives and managers to discuss and master new promotion and communication methods for training institutions to effectively market their products and services. The web site contains the agenda, list of participants, materials, and other pertinent items of interest.
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