00:02 Our next session
00:03 is session 2B mobile data,
00:05 uh,
00:06 and COVID-19,
00:07 so that will be chaired by Norbert Shady,
00:09 who is the chief economist for Human Development in the World Bank Group.
00:13 Um,
00:14 we have two virtual speakers who unfortunately were not able to make it,
00:18 uh,
00:19 to the conference.
00:20 One is in Ciudad de Mexico.
00:22 The other is in Italy,
00:23 so it was a little bit difficult.
00:25 Um,
00:25 so we will have,
00:26 uh,
00:27 those speakers,
00:28 uh,
00:28 present via
00:29 the screens.
00:30 Please come up.
00:34 The MI.
00:56 It's assigned seating over here.
01:01 OK.
01:03 I'm a bad pupil,
01:04 evidently.
01:06 I didn't learn to do as I was told.
01:09 Um,
01:10 would you like me to start?
01:12 Well,
01:12 uh,
01:13 thanks to the organizers,
01:14 thanks in particular to Ariana for asking me to chair this session.
01:17 It's,
01:18 it's wonderful to be here.
01:19 Um.
01:21 Maybe by way of background I wanna say a couple of words uh
01:24 we all know that the pandemic has had uh disastrous consequences for um
01:29 uh human development and well-being in in in many different dimensions
01:33 um including in health as we just heard before
01:36 but also in terms of schooling in terms of
01:39 uh labor market outcomes,
01:40 um,
01:41 and,
01:41 and it's really something that
01:43 I'm leading a study from uh from the chief economist office which is looking at,
01:47 um,
01:47 uh,
01:48 what these impacts are and what to do about them.
01:50 And in that context I think uh
01:52 these discussions about
01:54 to what extent can technology help us
01:57 address some of these problems,
01:58 circumvent some of the
01:59 constraints that we've normally seen is extremely,
02:02 extremely timely and I think we'll all learn a great deal,
02:05 uh,
02:05 from this session.
02:06 So I'm really pleased to be,
02:07 to be,
02:08 uh,
02:08 um,
02:09 uh,
02:09 to be chairing this session.
02:11 So,
02:11 uh,
02:12 let's start then.
02:12 I just got a,
02:13 uh,
02:14 note that.
02:15 Uh,
02:15 Lorenzo might not be able to join.
02:17 Uh,
02:18 if so,
02:18 go to Victor first.
02:19 So,
02:20 uh,
02:20 this is all
02:21 a mystery to me,
02:22 but,
02:23 um,
02:23 so,
02:24 uh,
02:24 let,
02:24 let,
02:24 let's start then,
02:25 uh,
02:26 I guess maybe with Victor.
02:28 Is that right?
02:29 Yes,
02:29 we start with Victor.
02:30 Great.
02:31 So,
02:31 uh,
02:32 so Victor Orozco,
02:33 uh,
02:33 he's a senior economist,
02:34 uh,
02:35 here at Dime.
02:36 Um,
02:37 he leads the research program in mass media and entertainment education.
02:40 And he's going to be telling us a little bit about
02:43 using social media campaigns to promote health seeking behaviors of households
02:48 and just to make sure that we all have time to listen
02:51 to these presentations,
02:53 I'm going to,
02:54 I'm going to mute myself now and pass the word
02:57 to Victor.
02:57 Thank you.
03:03 Thank you for the invitation.
03:04 I'll be talking about a work we're doing with um
03:09 a series of partners including Facebook,
03:11 the World Bank Behavioral Unit,
03:13 MIT,
03:14 uh NORAD,
03:15 um,
03:16 and
03:18 We are,
03:19 this work,
03:20 it's really a portfolio of work I will be describing today,
03:24 aims to close the digital divide when we are
03:28 targeting development campaigns
03:31 to social media users,
03:33 especially poor and illiterate,
03:35 a key target population.
03:38 And this is done through 3 types of work we are doing.
03:41 First,
03:42 through a series of surveys and experiments to understand
03:46 the constraints in terms of attitudes and
03:48 behaviors people are facing for adopting new behaviors
03:51 and to inform the content of new campaigns.
03:54 This is in the context of COVID campaigns.
03:57 The second type of work we're doing is experimental studies
04:01 to to test actual social media campaigns as well as the distribution strategies.
04:08 Often we focus too much on the content,
04:10 but then we forget on the distribution.
04:13 And lastly,
04:14 ongoing work in developing new platforms
04:17 to to to to proxy learning and poverty levels of households.
04:22 At the end of the day,
04:23 a lot of the geographical targeting can take you up to a certain degree,
04:27 right,
04:28 closer to your target population.
04:30 As well as testing
04:32 social and behavior change communication when combined
04:36 with development apps.
04:38 You,
04:38 you can have a very punchy,
04:39 inspiring behavior change campaign,
04:42 but if you want to teach a kid to learn,
04:44 you better also provide learning tools uh to the household.
04:50 That's
04:51 how I'm going to be closing.
04:52 So as motivation,
04:54 it's clear that social behavior change communications
04:58 can reach billions of individuals.
05:00 Over half of adults own a smartphone today.
05:03 There are 1.6 billion Facebook daily users
05:07 right
05:07 now for
05:09 social behavior change communications to work,
05:11 they need to be persuasive,
05:13 behaviorally informed,
05:14 including the Formats of edutainment,
05:17 narratives basically
05:18 for reshaping attitudes and promoting behavior change.
05:22 Information only campaigns are good for raising awareness,
05:25 but usually cannot change deep seated attitudes and behaviors.
05:30 The second point is reaching the target population.
05:33 Many campaigns have a very generic naive targeting strategy,
05:38 often restricted with geographic.
05:40 Targeting at best,
05:42 so you know
05:44 we may not be reaching our vulnerable populations,
05:47 for example,
05:48 people that
05:50 live in
05:52 malaria risk
05:53 settings.
05:54 But of course a lot of the optimization routines of online platforms,
05:59 as well as users' behaviors are really driving
06:03 the targeting,
06:03 the delivery of these messages,
06:05 so.
06:06 We need to take a few extra steps for
06:09 a smarter targeting of these social media campaigns.
06:12 And
06:13 uh again,
06:14 as I mentioned earlier,
06:15 complementing behavior change communications with
06:17 uh apps for long-term impacts,
06:20 for,
06:20 for learning,
06:20 for example.
06:24 A recent literature shows that a lot of social media campaigns
06:28 with development objectives are based on engagement measures like like spans,
06:33 and websites.
06:35 But of course for development researchers and policymakers,
06:37 we care about
06:39 impacts on more medium-term outcomes such as knowledge,
06:41 attitudes and behaviors,
06:43 dying with.
06:45 Researchers developed virtual lab,
06:47 which is basically an open source chatbot
06:49 that delivers a chatbot service like the one you're seeing on the left,
06:53 but also allows you to deliver interventions
06:58 and measure objectively online information seeking behaviors such
07:03 as if an individual clicked on a website.
07:06 Um,
07:06 or,
07:07 uh,
07:07 adding in the Facebook profile picture
07:10 a banner supporting a social cause as a public display measurement of support.
07:16 Um,
07:17 Virtual app currently runs on Facebook platforms,
07:19 and,
07:19 and the goal is to be expanding it to,
07:21 to other platforms in,
07:23 in the short and medium term.
07:25 Um,
07:25 in terms of service and experiments,
07:27 uh,
07:28 in,
07:28 in January 20 of last year,
07:30 uh,
07:31 the,
07:31 the World Bank launched a program to support and understand
07:35 vaccine hesitancy.
07:36 This work is being led by ABT,
07:38 um.
07:40 By the end of this year they've covered over 17,
07:43 they've covered 17 countries
07:46 and with over 140,000 respondents in all regions of the World Bank,
07:51 and these surveys to understand constraints but also testing some framing
07:58 of such potential campaigns are informing.
08:00 Um,
08:02 uh,
08:02 the contents of actual campaigns,
08:04 uh,
08:04 here's a selection of some of the lessons that have been learned,
08:08 uh,
08:08 summarized very nicely in a World Bank,
08:11 uh,
08:11 uh,
08:11 blog,
08:12 which is at the bottom here.
08:14 Um,
08:15 so for example,
08:16 safety concerns are,
08:17 are,
08:17 are driving most hesitancy.
08:20 People trust certain messengers more than others,
08:22 right,
08:23 such as healthcare workers and friends,
08:26 um.
08:28 And that health workers,
08:30 vaccine hesitancy remains high among health workers,
08:33 similar to the levels of the general population.
08:37 Um,
08:37 now,
08:38 uh,
08:38 this work also entailed,
08:39 uh,
08:40 running a series of multi-arm multi-treatment arm variations of campaigns
08:46 where we could see that multiple messages were tested and adapted
08:50 with message improving intent to get vaccinated by up
08:53 to 80% with respect to a control group.
08:56 So,
08:57 it also opens the door to be testing multiple variations before any
09:01 at-scale intervention.
09:03 The second portfolio of work is about a randomized,
09:06 a couple of randomized controlled trials we're doing in India
09:09 of a real world campaign aimed at preventing malaria.
09:14 This intervention conducted by the MalariaM reaches
09:18 133 million people in 22 states.
09:21 The campaign targets high burden states and it's stratified by age,
09:26 gender,
09:27 and metro rural locations.
09:29 However,
09:30 as,
09:30 as many of you know,
09:32 demographics that are easy to target may not
09:34 be associated with the outcome of interest.
09:37 Through formative research,
09:38 we find that living in a non-concrete
09:41 house,
09:42 a dwelling versus a concrete
09:44 dwelling
09:45 is a major determinant for malaria infection.
09:50 We use Facebook lookalike audience tools to to to proxy
09:56 successfully
09:57 households who live in non-concrete dwellings,
10:00 and then we stratify our study for non-concrete as well as
10:06 concrete households.
10:08 It's a randomized controlled trial that takes place in
10:10 80 districts in the states of Uttar Pradesh,
10:15 Janghahand,
10:15 and Jatishgarh
10:18 and,
10:20 The NGO basically conducted its normal campaign,
10:23 right?
10:24 Respected the the the the the the districts where they were supposed to conduct the
10:28 treatment and didn't go to the control uh
10:31 districts for this cluster randomized control trials,
10:33 and then we separately recruited our our studies uh participant.
10:37 Pants are surveys.
10:38 Something very interesting of this research is that
10:41 we combine a chatbot,
10:42 chatbot survey with health facility given that we uh
10:47 um randomize at at the health district level,
10:50 allowing us to triangle it with administrative records.
10:57 Here you can see a map of our treatment and control groups
11:01 health districts.
11:03 We find that this ad campaign was very effective in
11:06 increasing the use of bed nets in concrete households,
11:11 but did not work for people living in
11:13 non-concrete households where malaria risk is higher.
11:16 Analysis of our health facility data confirms this.
11:20 Well,
11:21 urban monthly incidents decreased by 1% point on average,
11:25 or a quarter of a standard deviation 1 to 4 months after the campaign,
11:30 rural incidents was not affected,
11:33 right?
11:33 So the question is,
11:34 was it punted or targeted?
11:37 Did it only work for urban areas because
11:40 on the
11:41 was appealing to the urban areas or
11:43 simply that it reached better urban households where
11:48 access to social media is greater.
11:51 So
11:51 using the remarketing tools of the ad platform
11:54 in a second trial and individual level RCT,
11:57 we experimentally varied exposure to the same advertisements
12:02 for 50% of individuals in our second round of data collection,
12:06 we collected,
12:07 I believe,
12:07 10 rounds of follow-up
12:09 surveys.
12:11 Where individuals are now exposed to an average of 6.5 ads during two weeks,
12:17 and here we find that
12:21 This time,
12:21 the intervention did work for both urban and rural,
12:25 suggesting that the ad content worked,
12:28 but additional efforts are needed to reach target population
12:31 and,
12:32 and well,
12:32 this study is helping us,
12:35 helped us scale up the partnership we have with Facebook and Embed
12:39 where we're working in multiple countries.
12:43 Lastly,
12:45 I'm going to mention some of the platforms we continue developing.
12:50 for targeting poor households,
12:52 for proxing poor poverty levels of a household,
12:57 as well as proxying
13:00 learning measures.
13:03 Now this benefits from work we did in northern
13:05 Nigeria where through a cluster randomized controlled trial targeting offline
13:11 populations,
13:12 this 5 day intervention combined entertainment
13:14 screenings with the provision of smartphones
13:17 that
13:19 Included gamified apps and a digital library,
13:23 and this 5 day intervention was super cost effective.
13:26 It improved learning outcomes of the targeted child
13:30 and important spillovers on other household members in terms of learning,
13:34 a reduction in teenage pregnancies,
13:36 and delays in early.
13:37 Uh,
13:38 to the labor market.
13:39 Now,
13:39 the question is,
13:40 can this approach be effective for online populations,
13:44 right?
13:44 Basically,
13:45 social media users,
13:46 right?
13:47 So we're currently doing a multi-country tech trial in Sub-Saharan Africa,
13:52 where 87% of children are learning poor,
13:55 um.
13:57 And of course,
13:58 engaging social behavior change communication may not do the trick,
14:02 right,
14:02 for teaching children how to learn.
14:05 So the idea is to do this trial in Nigeria,
14:07 Senegal,
14:08 and Tanzania,
14:09 but we are currently already
14:11 running a series of pilots in Bangladesh.
14:15 Where for example,
14:17 we,
14:17 we,
14:17 we are uh piloting an open source gamified platform
14:22 that
14:23 assesses early reading and math skills,
14:26 and where um it's,
14:27 it's modules are highly correlated with the modules of
14:31 the gold standards of EGRA and EGM tests for measuring these outcomes.
14:38 Uh,
14:39 also in Bangladesh,
14:40 we are testing a pilot we plan to use
14:43 for this uh multi-country tech trial in sub-Saharan Africa,
14:47 where we,
14:48 um,
14:49 in addition to geographical targeting,
14:51 right,
14:51 targeting poor neighborhoods,
14:53 we,
14:53 we want to do a better job in targeting poor households.
14:57 So to identify socioeconomic status of online population.
15:01 We developed a short voice-based gamified survey for illiterate populations
15:07 to ask anyone in the household about poverty-related indicators.
15:11 So through
15:13 machine learning approaches
15:15 and using the Bangladesh Household Income and expenditure survey,
15:19 we are selecting good predictors for
15:23 poor basically in Bangladesh
15:25 and here you could see
15:27 how this works,
15:28 right?
15:28 So so so the person,
15:30 including a child,
15:32 can see
15:34 is asked
15:35 how does your family cook or what does your house look like
15:39 and 7 or 8 other similar questions to determine poverty.
15:44 Um,
15:45 I hope I didn't go over my time,
15:47 uh,
15:47 too long.
15:47 Uh,
15:48 main takeaways,
15:49 uh,
15:49 the public sector needs to invest in high
15:50 quality behaviorally informed content and distribution campaigns.
15:54 Um,
15:55 budgets for distribution campaigns tend to be
15:57 small and restricted to the project cycle.
15:59 That,
15:59 that's,
15:59 I think,
15:59 a major issue.
16:01 The public sector needs to invest in public goods,
16:04 including off the shelf tools for,
16:06 for targeting those most at risk
16:07 and maximizing the social impact of ad campaigns.
16:11 Uh,
16:11 a lot of the off the shelf tools
16:13 currently are for private sector marketing campaigns,
16:16 right?
16:17 Did the person click,
16:18 did the person buy,
16:19 but we want to measure impacts on medium term
16:22 outcomes such as knowledge and attitudes and behaviors,
16:24 and for that we will need to be developing more of these off the shelf tools.
16:28 Lastly,
16:30 Um,
16:31 we need to invest more in scalable and cost-effective innovations,
16:34 including social media campaigns,
16:36 development apps such as uh these air tech learning apps I was briefly describing,
16:41 uh,
16:41 we tested in northern Nigeria,
16:43 and,
16:44 and,
16:44 and measurement tools such as learning poverty proxy.
16:47 Uh,
16:47 the big advantage of this approach is,
16:49 is that they are sector agnostic,
16:51 right?
16:51 It it's a lot of programming
16:53 and they could be used in different sectors
16:55 in different regions with relatively minor uh tweets,
16:59 um,
17:00 and across different development sectors.
17:03 Um,
17:03 that's all from my side.
17:04 Thank you.
17:09 Uh,
17:10 thank you.
17:10 That was really fascinating.
17:11 I actually just want
17:12 a couple of sentences.
17:13 One is,
17:14 uh,
17:14 on the malaria intervention.
17:15 I thought it was fascinating at first it worked in
17:18 urban versus but not in rural areas,
17:21 and that was somewhat,
17:22 um,
17:22 worrying given that the incidence of malaria was so
17:24 much higher in rural than in urban areas.
17:26 But I really like the fact that they had an iterative approach than to figure out.
17:29 Um,
17:30 why it hadn't worked or how to make it work in,
17:33 uh,
17:33 in,
17:33 in rural areas,
17:34 so that was
17:35 a little bit along the lines of,
17:36 uh,
17:36 you know,
17:37 the,
17:37 the economist,
17:38 this plumber kind of work that Esther Duflo has,
17:40 um,
17:41 has,
17:41 has pushed,
17:42 um,
17:42 so I thought that was great,
17:43 and on the,
17:43 on the learning outcomes,
17:44 I think this is really,
17:45 really important given the massive learning losses that we're seeing from the.
17:48 Pandemic,
17:49 uh,
17:49 we know on average that children who missed
17:51 6 months of school,
17:52 missed 6 months of learning,
17:54 uh,
17:55 overall they learned nothing while they were gone.
17:56 We know that from a lot of impact evaluations now,
17:58 so figuring out what kinds of interventions will help them
18:01 bring back that learning is really,
18:02 really important.
18:04 Uh,
18:04 we're next gonna go to Arman Reza.
18:06 He is an assistant professor of economics at UC Davis,
18:09 uh,
18:10 and his research focuses on intersections of service delivery,
18:13 of political economy and technology.
18:15 We're really looking forward to,
18:17 to this talk.
18:17 Uh,
18:18 thank you very much and over to you.
18:23 That summer.
18:26 My slides are not nearly as pretty unfortunately.
18:29 I'm gonna be stuck with latex.
18:40 Yes.
18:56 All right.
18:58 Uh,
18:58 well,
18:59 thanks so much for having me.
19:00 Um,
19:00 it's really awesome to be here and be in person.
19:02 Uh,
19:03 I'm gonna
19:04 follow
19:05 Victor's talk,
19:06 uh,
19:06 really closely in,
19:07 in at least two ways.
19:09 First,
19:09 I'm gonna,
19:10 you know,
19:10 say,
19:11 cite that,
19:12 uh,
19:12 research
19:13 as a reason why the fact that we're only gonna go as far as engagement in this talk
19:17 is OK because other people are looking at the relationship between engagement
19:20 and outcomes.
19:21 And second,
19:21 I'm gonna pick on it a little bit for my motivation.
19:24 So,
19:24 The motivation for this study is one that we're very familiar with,
19:28 which is that social media.
19:29 is and can be a powerful tool to reduce the cost of information sharing.
19:33 So imagine you're a large international NGO
19:35 and you want to get across,
19:37 uh,
19:38 information to a bunch of folks across the globe about how to
19:41 reduce malaria risk,
19:42 right?
19:43 You can take to social media
19:45 to get this information out there and lead to social and behavioral change.
19:49 And this can
19:50 allow for
19:51 the increased dissemination of what I would call
19:54 useful or accurate or helpful or beneficial information.
19:58 But it can also lead to the increase of harmful or inaccurate or misinformation.
20:02 So imagine you put out a nice infographic
20:05 and some influencer takes it,
20:07 you know,
20:07 draws a crude
20:08 thing on it,
20:09 says fake news and retweets it and gets more likes than the original post,
20:13 uh,
20:13 you know,
20:14 this can happen and does happen,
20:16 and you might worry about this type of spread of information
20:18 on these networks.
20:21 And
20:21 you know,
20:21 there's no time,
20:23 at least since 2016
20:25 that
20:26 this type of misinformation
20:27 and that,
20:28 you know,
20:28 the
20:29 both the positive and the negatives
20:31 has been so apparent
20:32 in on social media
20:34 than with COVID-19.
20:35 So there's a lot of prominent examples
20:37 of social media platforms
20:39 and,
20:39 um,
20:40 you know,
20:40 public health agencies
20:41 using.
20:42 Uh,
20:43 Facebook,
20:43 Twitter,
20:44 other networks to get out information about vaccines,
20:47 about mask wearing,
20:49 so on and so forth,
20:50 and probably quite effectively,
20:51 though I haven't seen any studies particularly on that,
20:54 uh,
20:54 and there's also a lot of examples of misinformation
20:58 leading to probably harm
21:00 on these networks.
21:02 And
21:03 you know,
21:03 I don't need to motivate it in this context,
21:05 but
21:06 I will say,
21:07 of course,
21:07 that.
21:08 This
21:09 type of
21:11 thinking about
21:12 the costs and benefits of using of social media and the
21:15 information that spreads on it is particularly relevant in developing countries
21:18 where baseline levels of knowledge and education are low as we just saw
21:21 also where there's fewer hospital beds.
21:23 So if someone
21:24 does something stupid because of what they saw on
21:26 social media and ends up in the hospital,
21:28 it could be much more harmful
21:29 in a setting with.
21:31 No beds,
21:31 right,
21:32 which
21:33 of course is also true in the developed world,
21:34 so this is something general
21:35 but maybe particularly true
21:37 in a lot of low income settings.
21:40 And so
21:41 we're in this case gonna take the role of both
21:45 the
21:45 folks trying to disseminate helpful information
21:48 and the social media
21:50 network itself.
21:51 And we're gonna then be able to ask a couple of research questions
21:55 related to this motivation,
21:56 which is one,
21:58 let's say you can actually fully control,
22:00 so you are the social network operator,
22:02 you're Facebook,
22:03 or in,
22:03 in our case,
22:03 I'll,
22:04 I'll tell you who we are
22:05 in the next slide,
22:05 but you can control
22:07 all the information on your network,
22:09 OK.
22:10 So what if you could put out good information and at the same time
22:14 remove
22:14 the bad or the misinformation?
22:18 How does this,
22:19 you know,
22:19 what are the trade-offs here?
22:20 And the trade-off that we're gonna highlight
22:22 is specifically
22:24 in the act of trying to control and remove misinformation is going
22:27 to cause people to get upset and maybe use your platform less,
22:30 and then they're not gonna get exposed as much
22:32 to the good information you're trying to get them.
22:33 OK,
22:34 that's the exact trade-off we're thinking of.
22:36 And we're gonna do this through an RCT
22:38 on our
22:40 social media
22:41 platform.
22:42 We're gonna actually have two arms for the
22:45 uh moderation control side.
22:47 One is just removing all misinformation related to COVID.
22:50 The second is gonna be something you've
22:52 probably seen other social media platforms do,
22:54 which is we're gonna
22:55 sort of pin
22:56 and add a rebuttal
22:57 to misinformation.
22:58 And so we wanna not just compare
23:00 sort of
23:01 moderating and removing versus not,
23:03 but also ways of doing that moderation.
23:07 What's our social,
23:08 uh,
23:09 media net,
23:10 uh,
23:10 platform?
23:11 We are working in
23:13 Pakistan
23:14 on a voice-based social media platform called Bong,
23:17 which is the Urdu word for a rooster call.
23:19 This is just a generic
23:21 social network,
23:21 OK.
23:22 We,
23:23 uh,
23:23 are working with the,
23:24 you know,
23:24 one of the co-authors is the person who created this and launched it,
23:27 and it just operates like any other social network.
23:30 Uh,
23:30 we are
23:31 using it to then do a bunch of campaigns
23:33 to try to get across public health information,
23:35 combine it with telemedicine,
23:36 do a bunch of stuff,
23:37 and then when COVID came up,
23:38 we thought this would be a good opportunity to,
23:41 uh,
23:41 get some information out
23:42 relevant to COVID.
23:44 So think of it as Reddit over the phone.
23:46 You call in,
23:46 there's a high level menu.
23:48 You can choose to,
23:49 you know,
23:50 listen to other people's posts either sorted by most popular or by newest,
23:54 and
23:55 you can make your own post.
23:56 And these are all audio posts.
23:58 And if you listen to other people's posts,
24:00 you can then comment on them with an audio post,
24:02 listen to comments.
24:03 You can also like,
24:04 share,
24:04 comment,
24:05 or sorry,
24:05 like,
24:05 share,
24:06 just like report
24:08 standard stuff.
24:08 OK,
24:09 so it's think of it as like one.
24:11 Landing page of Reddit,
24:12 but again,
24:12 all over the phone,
24:14 and it,
24:15 uh,
24:15 and just running,
24:17 uh,
24:17 kind of
24:18 on and off
24:19 in Pakistan
24:20 over the last
24:21 10 years.
24:23 Or 7 years.
24:25 OK,
24:26 so we,
24:27 you know,
24:27 we're running Bong,
24:28 we're doing some other stuff on it.
24:29 COVID-19 hits.
24:31 So the first thing we say is,
24:32 well,
24:32 we should get some information to people
24:34 because this is targeting poor rural folks across
24:36 Pakistan who might not be listening to the news or checking the,
24:39 the Pakistani NIH website.
24:41 So let's get them some information on masking,
24:43 social distancing,
24:45 at the time,
24:45 you know,
24:46 washing your hands a lot.
24:48 And so we just prominently posted a bunch of information
24:51 that we,
24:51 you know,
24:52 carefully researched and recorded with voice actors and
24:55 then tried to make as persuasive as possible,
24:57 uh,
24:59 and we made it like a prominent,
25:00 you know,
25:00 menu item number one.
25:02 On this network,
25:03 we just put it there,
25:04 OK?
25:05 That was the first thing we did.
25:06 And we did this as quickly as could,
25:08 as we could,
25:08 so around April 2020.
25:11 Then,
25:11 you know,
25:12 a few months later,
25:12 we launched
25:14 the experiment
25:15 on top of that,
25:15 so that just
25:16 all users have access to this information
25:18 and then we launched
25:20 an experiment which we ran for about 2 months
25:22 where we
25:23 did this moderation.
25:25 Randomization.
25:26 And so,
25:27 as I already said,
25:27 we had
25:28 a control arm
25:30 where it was just business as usual.
25:32 So this is community moderation.
25:34 Everything goes live instantly.
25:35 People will complain
25:37 or report it,
25:38 then maybe a human moderator will
25:40 uh
25:40 check and potentially take it down and practice.
25:43 That never happened.
25:44 OK.
25:44 And then two moderation arms,
25:47 all of these are both
25:48 fully ex ante.
25:49 So
25:50 human moderators listened to everything before it went live.
25:54 They classified it as
25:55 unrelated to COVID-19,
25:57 which is 99% of the stuff on the platform.
25:59 This is just a general social network
26:00 that just goes live.
26:01 And then related to COVID-19,
26:03 if it was neutral,
26:05 it goes live.
26:06 If it was useful and we,
26:07 we sort of
26:09 hand coded everything and went through multiple steps
26:11 as whether it,
26:12 it could be useful.
26:13 So it's a,
26:13 a user generated post,
26:15 but one that has some beneficial information or whether it was misinformation,
26:19 OK.
26:19 And it was only in that last category of misinformation
26:22 that then the moderation bound and it was either removed in one treatment arm
26:28 forever
26:29 or it was
26:30 posted but with an official rebuttal from our team,
26:33 kind of in a similar format to the,
26:35 the,
26:35 the post we put up earlier.
26:37 And
26:38 uh
26:39 these are just 3 treatment arms,
26:40 did an experiment.
26:41 Everything else across the platform
26:43 was the same,
26:43 99% of the content.
26:44 It was all shared.
26:45 OK.
26:46 This wasn't like 3 separate arms.
26:48 It was one big network.
26:50 Uh,
26:51 you know,
26:52 we're not Facebook,
26:53 we don't have the same number of users,
26:54 but we have,
26:55 uh,
26:55 you know,
26:55 120,000 calls during the two month period of our treatment,
26:59 uh,
26:59 13,000 posts,
27:01 so on and so forth.
27:01 So,
27:02 you know,
27:02 a fair number of active users
27:04 and engagement and including engagement with our official posts.
27:08 Uh,
27:08 I'm gonna skip
27:09 talking about our users and just jump into some results.
27:12 Uh,
27:13 I'll show a couple pictures,
27:14 one table.
27:15 Uh,
27:16 so
27:17 we're,
27:17 and we're just gonna look at engagement.
27:20 In this study,
27:20 so
27:21 engagement here is gonna be in terms of minutes of exposure to
27:24 certain types of information.
27:26 So first we're just gonna start with general overall minutes
27:29 spent on the platform listening to actual content,
27:31 so not in the menus and whatnot.
27:33 And this is all in the post period.
27:36 Uh,
27:36 there's a,
27:37 a halfway point where we ran out of money and so we had to make it no longer free and we,
27:42 uh,
27:42 made it,
27:42 you get like an hour free a day and so that's
27:45 sort of there was also some other stuff going on,
27:46 but you see it,
27:47 you know.
27:49 In terms of overall usage,
27:50 both on the extensive margin,
27:52 number of users per day and the intensive margin,
27:54 minutes per user per day,
27:55 the control group has more usage
27:57 than both treatment groups.
28:00 That's the takeaway here.
28:02 Then we can say,
28:02 well,
28:03 what about not just general
28:04 exposure or usage,
28:06 but let's talk about exposure
28:08 to
28:09 official,
28:09 these official posts we put up.
28:10 So our people listening to this information we think is gonna be helpful for them.
28:13 And we see a similar pattern,
28:15 though here it's mostly on the extensive margin,
28:17 which makes sense because
28:18 there's only like 7 minutes of content,
28:19 so most people that once they start listening,
28:21 they kind of finish it.
28:23 Uh,
28:23 and so people are using the platform less.
28:25 Maybe they're also using it differently.
28:27 We can't disentangle these,
28:28 of course,
28:28 post-treatment,
28:30 uh,
28:30 or,
28:30 you know,
28:30 it's hard to do so,
28:31 but,
28:32 uh,
28:32 you know,
28:32 that less
28:33 usage seems to be translating to less exposure to this
28:37 good
28:37 COVID information.
28:39 Uh,
28:40 we can average,
28:41 of course,
28:41 you see it's stronger in the first month than the second month,
28:44 so we're gonna average across the whole period and we see about
28:47 a,
28:47 I believe it's,
28:48 you know,
28:48 26% on the control mean
28:50 decrease
28:51 from treatment pooled across the two treatments
28:54 and
28:54 listens
28:55 to those official posts.
28:57 We see a similar and,
28:59 you know,
28:59 stronger in terms of
29:01 uh relative size,
29:02 decrease in,
29:03 in exposure to what we call these useful minutes.
29:05 So again,
29:06 this is user-generated content
29:08 related to COVID-19
29:09 that
29:10 we deem,
29:11 so
29:12 us,
29:12 the researchers deem as helpful.
29:14 So,
29:14 you know,
29:15 someone saying,
29:15 I,
29:16 I wear a mask and I,
29:17 you know,
29:17 I feel like I'm being safe.
29:20 Some something like that,
29:21 OK,
29:22 and.
29:23 Then the last column here is exposure to misinformation,
29:27 and here,
29:27 you know,
29:28 mechanically,
29:29 we see it goes to zero in the remove group,
29:31 so it worked.
29:32 We,
29:33 we,
29:33 we decided it was a misinformation,
29:34 we took it down,
29:35 you're not then exposed to it.
29:37 Uh,
29:37 we also see mechanically it's not going down in sunshine
29:39 because we're not actually taking in that information down,
29:42 so the pooled effect is sort of a zero or a slight negative,
29:45 uh,
29:46 but it was working.
29:47 It,
29:47 it worked.
29:47 So we,
29:48 you know,
29:48 we're seeing this decrease in exposure to misinformation,
29:50 but also
29:51 this decrease in exposure
29:53 and engagement with
29:54 the,
29:55 and also with engagement,
29:56 we actually have measures of all the other
29:57 measures of engagement and the pattern is similar,
29:59 OK,
29:59 so any sort of engagement you want to call it,
30:01 we see a decrease.
30:03 Uh,
30:04 and
30:05 so then we spend a lot of time then thinking about these trade-offs,
30:09 OK,
30:09 and this is where,
30:10 you know,
30:10 we're working on a,
30:11 a framework to actually
30:13 put some,
30:13 you know,
30:14 social welfare functions and all of that,
30:16 uh,
30:16 to the problem,
30:17 but we also measured trust.
30:19 We're,
30:19 you know,
30:19 really thinking about,
30:21 well,
30:21 it's not just the information and the different sources,
30:23 but how much they trust,
30:25 and if anything.
30:26 People trust
30:27 our information more than user generated,
30:29 so that even goes and skews in the favor of the fact that
30:32 basically
30:33 the decrease in exposure to good information swamps
30:36 the decrease in exposure to misinformation in our context
30:39 from moderation.
30:40 So
30:41 sort of
30:42 in a,
30:42 in a equally weighted
30:44 by by minutes sense,
30:46 it
30:46 was a negative
30:47 to do the moderator.
30:48 In this context
30:49 and
30:50 um you know I wanna,
30:53 you know,
30:53 caveat of course this is one particular context
30:55 we have a lot of information and share it with our paper about sort of
30:58 what our population looks like,
31:00 what their usage pattern looks like,
31:01 what their engagement looks like.
31:03 I don't know how that compares to other social networks
31:04 because they don't share this type of information as often,
31:07 uh,
31:07 but
31:08 at least we're transparent,
31:09 uh,
31:10 and
31:10 I didn't get to talk about mechanisms,
31:12 but we have some,
31:14 uh,
31:14 sort of evidence that
31:16 it's probably.
31:17 Related to just the fact that moderation
31:20 causes delays in your post going live
31:22 that might cause people to stop using it.
31:24 So it might be something that
31:25 as we increase,
31:26 improve machine learning and the ability to moderate
31:28 quickly,
31:28 which is a very hard problem,
31:30 especially in
31:31 audio and other languages,
31:32 so it's not anytime soon,
31:33 but maybe we can,
31:34 you know,
31:35 get to the best of both worlds.
31:37 But I'll end on the policy implication here which is really just
31:40 we want to identify this trade-off
31:42 and tell people they should be thinking about it.
31:43 So if you're going out and trying to really control information.
31:48 In a,
31:48 in a way that people are gonna notice or feel
31:51 that can
31:51 have the positive effects you're looking for but also
31:53 some unintended consequences in terms of overall engagement,
31:56 overall usage,
31:57 and thus exposure to
31:58 the natural
31:59 sort of good content they would be exposed to
32:02 through the course of just,
32:03 you know,
32:03 doom scrolling or whatnot.
32:05 So with that,
32:06 uh,
32:07 sorry for going a minute over,
32:08 appreciate it,
32:08 and thank you.
32:13 Uh,
32:14 thank you very much.
32:14 That was obviously,
32:15 uh,
32:16 fascinating and,
32:16 uh,
32:17 and very relevant,
32:18 uh,
32:18 in today's environment,
32:19 given,
32:20 for example,
32:20 Elon Musk's acquisition of Twitter.
32:23 So,
32:23 uh,
32:24 maybe you should send them uh your paper and,
32:25 uh,
32:26 and you can reflect on that,
32:27 uh,
32:27 but maybe,
32:28 maybe he has other things to do with this time.
32:30 One never knows.
32:31 So,
32:31 um,
32:32 let's move to the last,
32:33 uh,
32:33 presentation.
32:34 This is by,
32:35 uh,
32:35 Lorenzo Lucchini,
32:36 um,
32:37 he's a research fellow at the Department of Social
32:38 and Political Sciences at Universita Bocconi in Italy.
32:42 Um,
32:43 so without further ado,
32:44 uh,
32:44 uh,
32:44 Lorenzo,
32:45 um,
32:45 the floor is yours.
32:59 Can you hear me?
33:00 Yes.
33:02 OK.
33:03 Uh,
33:03 so,
33:03 thank you for inviting me.
33:05 Today,
33:05 I'm gonna present you a multi-country analysis of individual mobility behavior
33:11 during the first year of the COVID-19 pandemic.
33:15 Um,
33:15 in,
33:15 in general,
33:16 every,
33:16 every,
33:17 we know that every crisis comes with a cost and the scale of the crisis and,
33:22 and how it is handled by local governments,
33:24 for example,
33:25 uh,
33:25 have the power to reduce this cost.
33:28 And
33:29 uh in,
33:30 in this context,
33:31 being able to
33:32 track
33:33 the,
33:33 the different impact of uh
33:36 policies and,
33:37 and
33:38 on different population groups,
33:40 uh,
33:40 it's crucial to inform and better,
33:43 and better structured interventions.
33:46 Uh,
33:46 we believe that this work I'm going to present to you today
33:49 uh makes a step forward in this direction.
33:53 Uh,
33:54 already,
33:54 lots of work has been done in this respect,
33:57 uh,
33:57 by leveraging,
33:58 uh,
33:58 data from mobile phone sources.
34:00 Uh,
34:01 however,
34:01 we think that,
34:02 uh,
34:02 a lot can be done in this field,
34:04 and,
34:04 uh,
34:05 here,
34:05 uh,
34:06 are a few gaps we identified.
34:09 So first of all,
34:10 most of the work so far we're focused on,
34:12 uh,
34:13 high-income countries and we're,
34:15 uh,
34:16 we're
34:16 focused only on small scale like cities and single countries.
34:21 Additionally,
34:22 most often the literature in this field makes
34:24 use of aggregated data and this usually translates
34:28 uh in the impossibility to follow specific groups of individual and thus,
34:32 uh,
34:33 it
34:34 could,
34:34 it can provide only general analysis of the population as a whole.
34:38 Uh,
34:39 these factors
34:40 needs enormous literature gap
34:42 and do not provide easy generalizable results in support,
34:45 uh,
34:45 for example,
34:46 to policymaker
34:47 working
34:48 in
34:48 middle-income countries.
34:50 In this respect,
34:51 this work aims at filling this gap
34:54 and
34:55 we do
34:56 so by focusing on mobility and human development.
35:00 In particular,
35:00 we focus on 6 middle-income countries
35:02 which are distributed across 3 different continents
35:05 to find
35:08 a most common behavioral response across different regions of the globe
35:12 and
35:13 more specifically,
35:14 we do so by creating
35:16 a nanodata data set of visited locations.
35:19 Uh,
35:20 to dynamically classify each user's home
35:23 and work locations in an automatic fashion.
35:26 We then classify each user in terms of the,
35:29 the wealth using fine-grained census data.
35:32 And then we
35:34 took the angle of human mobility behavior
35:37 with particular attention to the ability of
35:40 Individuals who self-isolate at home,
35:43 which is really important to,
35:44 uh,
35:44 during a pandemic,
35:45 and their
35:46 uh tendency to migrate towards less densely populated areas of the countries
35:51 and
35:52 on their committing patterns.
35:54 This quantity,
35:55 these quantities in the context of COVID-19 pandemic have,
35:58 are particularly relevant repercussion in the
36:00 self-protection dynamic,
36:02 but also
36:02 on the job economy and city management which
36:06 So,
36:07 uh,
36:07 and now I,
36:08 I'm gonna present to you,
36:09 uh,
36:09 first the data,
36:10 then how we process this uh GPS data sourced by mobile phone
36:16 and how we combined all these data with the information about the wealth and census
36:22 to,
36:22 to analyze this different aspect of
36:25 human mobility behavior.
36:28 So,
36:29 our large scale analysis,
36:30 uh,
36:31 as I said,
36:31 this focuses on six countries which are Mexico,
36:34 Colombia,
36:34 Brazil,
36:34 South Africa,
36:35 Indonesia,
36:36 and the Philippines,
36:37 and we're leveraging information from
36:40 a mobile phone gathered by uh
36:43 a Veras company which
36:45 took together thousands of apps and,
36:47 and,
36:47 and SDKs all around the world.
36:50 And in this presentation,
36:51 I will be showing results only for Mexico,
36:53 but this is just for space constraints and,
36:55 and visualization purposes.
36:57 All the results that
36:58 can be discussed extend to all the other countries I just listed,
37:02 listed.
37:03 So,
37:04 uh,
37:04 let,
37:05 let me stop here about the data and let's dig a bit more into the,
37:08 the methodology we adopted to handle this type of data.
37:13 A single GPS trajectory consists of time-ordered sequence of coordinates and,
37:17 and the data of our disposal consisted of 109 billion GPS points
37:23 uh from hundreds of millions of different users.
37:28 To announce the quality of this data,
37:29 we focus on around 3 million of highly
37:31 active user trajectories over the entire 2020 period.
37:36 Given the,
37:36 the amount of data and the fascination of GPS points,
37:39 we are interested in filtering irrelevant information
37:42 and to focus on,
37:43 focus on one question,
37:44 we want to,
37:45 we want to measure one thing
37:47 which is
37:48 uh where did people spend
37:50 their time during
37:51 2020.
37:53 In particular,
37:53 we are interested in the type of the location which are visited by a user.
37:57 And
37:58 the time a user spent in those locations.
38:02 The information is,
38:03 to start this information,
38:05 we construct a 3,
38:06 3-step classification procedure.
38:10 The first one
38:11 goes from raw GPS points
38:13 to so-called stop events which are cluster of
38:17 temporarily and spatially closed uh GPS points.
38:21 And the second step,
38:23 uh,
38:23 cluster together stop events based only on spatial proximity
38:28 and returns a cluster whose elements are so close
38:31 to 11 to the other,
38:33 to another
38:34 that they are likely to be the same location a user
38:37 might be visiting multiple times over different periods.
38:40 The output of the steps providers with the so-called stop locations.
38:45 And in the third step,
38:46 uh,
38:47 based on,
38:48 uh,
38:49 the time spent,
38:50 uh,
38:51 the,
38:51 the time spent in each sub-location and
38:54 the time at which sublocation are visited by the users,
38:58 uh,
38:58 we assign a home
38:59 and work location to,
39:00 and work location to each individual.
39:03 Um,
39:05 it is important to stress that our definition
39:06 of home and work location is dynamical,
39:09 and this makes,
39:10 makes possible for us to study,
39:12 for example,
39:13 how people
39:14 relocated over time during this year.
39:17 The,
39:18 uh,
39:18 entire
39:21 processing and classification procedure was done as a data set which contained
39:23 like individual sequences of stop location
39:26 and each one with
39:27 a duration plus the location time.
39:30 We could have stopped here,
39:32 but instead,
39:33 we
39:34 complemented this rule-based classification with an
39:37 additional optimization step which was intended to
39:40 uh make the parameters
39:43 and the threshold uh we choose non-arbitrary.
39:46 So,
39:47 uh,
39:47 this,
39:47 this step is usually surprisingly overlooked by mobility researcher,
39:51 uh,
39:51 even,
39:51 even though it actually constitutes
39:53 the very backbone of this research,
39:55 uh,
39:56 field.
39:57 what we did was to create a manually annotated data set consisting
40:01 of
40:01 human label location types,
40:03 having two independent t headrs and asking them to label stop
40:07 as either on,
40:08 work,
40:09 or other location.
40:10 And,
40:11 and what they were supposed to do was to
40:13 um
40:14 use a dedicated dashboard,
40:15 which is the one you,
40:16 you can see here in the slides,
40:19 and,
40:19 and they were asked to manually annotate
40:21 one user at a time,
40:23 the location of a set of 100 users
40:26 for
40:26 each country.
40:28 Then we use this,
40:29 the,
40:29 the output of the data,
40:31 so these labels to optimize the grid search exploration of the main parameters
40:36 of our automatic labeling procedure.
40:39 In summary,
40:40 the,
40:41 the entire processing up to this point returns us
40:44 with a temporary order sequence of labels stop location
40:48 for each user in each country.
40:51 What we do more
40:52 is that we connect
40:54 uh census data information uh
40:58 and
40:59 To create
41:01 using existing methodologies,
41:03 a high resolution wealth index.
41:06 Uh,
41:06 census data include,
41:07 among other information,
41:08 for example,
41:08 uh,
41:09 asset ownership by,
41:10 by individuals and their houses,
41:13 house characteristics.
41:15 For each country,
41:16 we gather,
41:17 we gather the finest granular data available
41:21 and we validate
41:22 for
41:23 some of these countries the reliability of the wealth index comparing it
41:27 with
41:28 values of local poverty measures.
41:32 And here,
41:32 for example,
41:33 in the
41:34 In the figure,
41:35 you can see uh the example from Mexico
41:38 and you can see that there is a very high
41:41 correlation between
41:42 our index and the computed index of measure.
41:47 We measured,
41:48 we,
41:48 we computed
41:49 and their local
41:51 poverty index.
41:53 We then decompose the wealthy index into three-tiered class,
41:56 into a three-tiered class system and assign for each
41:59 user a wealth status based on the administrative unit
42:02 where
42:02 her primary home locations fall in.
42:06 So,
42:07 uh,
42:07 with this methodological background in mind,
42:10 we can now move to the results of our,
42:11 of our analysis which,
42:13 uh,
42:14 in,
42:14 in general,
42:15 we know that socio-economic factors can strongly shape our behavior.
42:18 Here,
42:19 what we find
42:20 is,
42:21 which is consistent with,
42:22 with previous studies on mobility,
42:23 is that
42:24 in all six countries,
42:26 there was a significant increment in the fraction of individuals that do not
42:30 leave
42:31 their,
42:32 uh,
42:32 their house
42:33 during the pandemic.
42:35 However,
42:36 uh,
42:36 a significant difference is also found in the relative change between
42:41 uh
42:41 the high wealth socioeconomic groups and the low wealth socioeconomic group
42:46 with,
42:46 uh,
42:47 the wealthier,
42:48 more easily self-isolating than the less wealthy.
42:52 Uh,
42:52 the pandemic,
42:53 uh,
42:53 also prompted people to migrate,
42:56 making them to leave their houses,
42:58 for example,
42:58 and regulate relocate from urban areas to less densely populated areas.
43:04 Uh,
43:04 while sometimes for the news,
43:06 uh,
43:06 it was reported that a huge migration flow was induced by the pandemic,
43:10 here we quantify and measure,
43:12 uh,
43:13 the,
43:13 uh,
43:13 flow from urban areas,
43:15 the net flow from urban areas to rural ones,
43:18 and find that on average for each country,
43:20 around
43:21 1%
43:22 of migrants were present with respect to the country population.
43:27 By splitting
43:28 the different groups,
43:29 we find also that
43:30 high wealth individuals also in this case,
43:32 were more prone
43:33 to
43:34 relocate during the pandemic.
43:39 And since uh we find that the most,
43:43 the,
43:43 the,
43:43 the difference in time allocation between high wealth and low
43:46 wealth group can be associated with different work behaviors,
43:49 here we,
43:49 we shift our attention to uh individual commuting patterns
43:53 and in particular,
43:54 we focus on the fraction of individual which commutes to their home location
43:58 as the pandemic unfolds.
44:00 Uh,
44:00 to,
44:01 to,
44:01 to quantify,
44:02 to give a sense on,
44:03 on,
44:03 on hand on the possibility of a specific group to work from home,
44:08 for example,
44:09 but also on the other hand,
44:10 to quantify the stress that,
44:11 and that the economic sector in which low wealth or high wealth individuals,
44:15 for example,
44:16 are working,
44:17 uh,
44:17 are facing over time.
44:20 We consistently find significant change for
44:22 all groups in their commuting patterns
44:24 and more specifically,
44:26 unsurprising,
44:27 unsurprisingly high wealth individuals show
44:30 a relatively higher level of reduction in commuting patterns.
44:35 While low wealth individuals working in high wealth neighborhoods
44:39 surprisingly differentiate from
44:41 low wealth individuals working in low wealth neighborhoods.
44:47 In particular,
44:48 what we see is
44:50 on all the six countries is that they experience.
44:54 Up to 2 times greater reduction in commuting patterns.
44:58 And the fact that previous work have found a
45:02 significantly smaller possibility to work from remote
45:04 for individuals who live in low-wealth administrative units
45:08 here
45:09 suggests
45:10 that um
45:11 this eco this socioeconomic group
45:13 might be facing a stronger economic
45:15 impact.
45:17 And
45:17 it signals that,
45:18 for example,
45:19 place-based policies might be a good option for target local intervention.
45:25 But,
45:25 from,
45:25 from a different angle,
45:27 uh,
45:27 we can ask whether the enacted policies,
45:30 has a differentiated impact on individuals
45:32 uh from different socio-economic groups and if
45:35 over time
45:36 there was a reduction
45:38 or uh a strengthening of
45:40 this gap.
45:41 In this respect,
45:42 we use a statistical model to disentangle the
45:44 possible determinants of wealth group mobility behavioral changes
45:48 uh by focusing both on epidemiological indicators
45:51 as well on
45:52 the enacted policies.
45:55 What we do is that we distinguish three
45:57 different policies groups,
45:58 the containment,
45:59 the economic support,
46:00 and the health policies
46:02 and use a fixed effect model to capture the inter-country variability and,
46:06 and
46:07 uh
46:08 perform uh MCMC optimization to,
46:10 to,
46:10 to perform the regression.
46:12 What we,
46:13 we find here is that the containment
46:14 policies were the most important factor shaping
46:17 the mobility behavior of all the groups.
46:20 And in particular,
46:21 our containment policies had the highest impact on high wealth individuals again.
46:27 Then,
46:28 by performing a partial motor recalibration over different windows of time,
46:32 we find that these results holds over different pandemic periods.
46:36 Moreover,
46:36 over
46:37 time,
46:37 we find a progressive reduction
46:40 in the policy relevance
46:42 for individuals
46:43 living in low wealth neighborhoods,
46:45 and
46:46 this potentially mirrors,
46:47 for example,
46:47 a,
46:48 a gradual differentiation in the policies as the pandemic evolved
46:52 on different socioeconomic groups.
46:56 So going back to the,
46:57 to the bigger picture with this work,
46:59 we provided evidence of uh common behavioral aspect of six different
47:03 countries displayed on 3 different continents over the entire 2020.
47:07 To achieve this goal,
47:07 what we did was to develop a method a new methodology
47:11 which makes it possible to
47:12 use,
47:12 to dynamically study how mobility behavior patterns changed over time.
47:17 We differentiated the analysis by grouping
47:19 uh
47:20 Mobile phone users,
47:22 uh,
47:22 based on,
47:23 on their socio-economic group of their
47:25 uh home location
47:27 and,
47:27 and found that
47:28 there is a striking difference in mobility indicators,
47:32 uh,
47:33 cross-country which uh with high wealth group,
47:38 uh,
47:38 that shows that the high wealth group are more
47:41 uh
47:42 prone to self-isolate and work from remote.
47:45 Second,
47:46 what we found was that most of the group differences
47:48 can be explained in terms of difference in work patterns
47:52 and not other types of
47:53 locations,
47:54 with high wealth individuals being more likely to have access to remote
47:57 workable employment and low wealth individuals with less opportunity to do so.
48:01 That is also suggests also that the most fragile group can be identified
48:04 in individuals living in low wealth neighborhoods
48:06 and working in high wealth neighborhoods.
48:09 And more in general,
48:10 the,
48:11 the low wealth group which as a whole represent the most exposed
48:15 group to the pandemic threat
48:17 and these results is also,
48:19 was also supported and made stronger by the temporal evolution of the
48:23 impact of containment policies on computing patterns
48:26 of low wealth individuals.
48:29 Overall,
48:30 what we believe is that this analysis and this methodology
48:32 provide an important evidence for policymakers to focus on and,
48:36 and a potential valuable tool in support of policy evaluation.
48:39 In principle,
48:40 having access to such mobile phone data and
48:43 such kind of specific sensors.
48:45 Data
48:46 might provide
48:47 both a low cost and a real-time analytical power
48:50 for most of the countries around the world,
48:52 facilitating also,
48:53 for example,
48:54 better policy design
48:56 also for those regions which
48:58 might have less resources to do so.
49:02 And thanks,
49:03 I want to thank all the team and thanks to you for
49:06 inviting me here again.
49:14 Well,
49:14 that was fascinating.
49:15 It
49:15 makes me feel my age that I barely understood
49:18 some of what was going on and leave alone the
49:21 capacity of,
49:21 uh,
49:22 uh,
49:23 to do something that involves 109 billion data points.
49:26 We were running regressions with,
49:28 you know,
49:28 we were lucky 500 data points and uh so cranky version or creaky version of data.
49:33 Clearly times have moved on,
49:35 um,
49:36 but I think,
49:36 uh,
49:36 uh,
49:37 Ariana,
49:37 um.
49:38 You tell me what we do now.
49:40 Do we have the question and answer?
49:41 Um,
49:42 OK,
49:42 so we move to in,
49:43 in,
49:43 uh,
49:44 in-person question and answer,
49:46 uh,
49:46 first,
49:47 and then,
49:47 uh,
49:47 anything that comes,
49:48 uh,
49:48 from the chat as well.
49:50 So,
49:50 uh,
49:50 as I understand it,
49:52 um,
49:52 please be brief.
49:53 If you have a question,
49:54 step up to the mic,
49:56 um,
49:56 and,
49:56 uh,
49:57 and,
49:57 um,
49:58 then we'll go around and,
49:59 and see,
50:00 uh,
50:01 which of the presenters it refers to.
50:12 Thank you for the discussion.
50:15 I like to
50:16 talk um.
50:20 We talk about the.
50:22 Hard campaign
50:24 with the level of literacy,
50:26 will you really have affected this art campaign?
50:29 Because
50:31 I,
50:31 at no point in time did I hear him mentioned.
50:34 How much of the level of literacy might have influenced those ad campaign,
50:39 so that would be of interest to me.
50:44 Is it best to collect a couple of questions first?
50:46 Yep.
50:51 I was curious from Arman
50:53 um how he thinks about the dynamic
50:55 of engaging with social media,
50:57 um.
50:58 And like my son,
51:00 you know,
51:00 always reads what he disagrees with
51:02 and then has a lot to talk about,
51:05 you know,
51:06 why he disagrees with what he reads as opposed to just reading what,
51:09 you know,
51:10 seemed rational and
51:12 acceptable and so kind of this kind of dynamic
51:14 engagement and kind of testing how people actually interact with
51:19 news,
51:19 whether they're false or true.
51:25 Uh,
51:26 quick follow-up also,
51:27 um,
51:28 to Arman is,
51:29 um,
51:29 you mentioned at the end a little bit on mechanisms,
51:32 and I was curious if you're thinking about actually
51:34 doing any follow-up studies where you try to,
51:36 for example,
51:37 um,
51:38 do,
51:38 uh,
51:39 I guess,
51:40 spend the same um or
51:41 hold back the information from everyone for the same length of time,
51:44 even if you're not making any changes to it,
51:46 to see whether
51:47 it really is just
51:48 an effect of the time that it takes for the information to reach the person.
51:51 Versus
51:52 if it has to do with
51:53 the people recognizing that the information is being monitored and related to
51:57 that I was curious whether you informed them to tell them that
52:00 the information you're receiving is being monitored or
52:03 misinformation is removed so they were aware that
52:06 there was meddling or whether um that was not um not actually recognized
52:11 and and whether that's something that
52:12 you're thinking about actually testing again to
52:14 try to understand what is leading to these changes.
52:20 Um,
52:20 hello,
52:21 everyone.
52:21 Thank you for the wonderful presentations.
52:23 This is for Lorenzo.
52:24 Uh,
52:24 I was wondering if you consider the mobility differences across
52:28 the different neighborhoods or even across the different countries,
52:31 as,
52:32 for example,
52:33 some people in the low wealth may rely on public transportation,
52:36 and some countries were more strict in restricting,
52:38 for example,
52:39 uh,
52:40 public transportation in some of these areas and whether,
52:42 you know,
52:42 the availability of infrastructure,
52:44 availability of services,
52:46 really,
52:46 you know,
52:46 play an important role in this difference that you found.
52:48 Thank you.
52:50 Great,
52:50 so I'm told that that,
52:52 um,
52:52 we,
52:52 we need to
52:54 give the presenters a chance to answer and then uh those
52:57 of us who are in the room can move on to,
52:59 uh,
52:59 I,
53:00 I understand there's lunch.
53:01 So,
53:01 um,
53:02 so,
53:02 uh,
53:03 we could just go around in,
53:04 in,
53:04 in turn,
53:05 um,
53:06 maybe I'll start
53:07 with you since you're in the room,
53:09 um,
53:09 and then we move to the other two presenters for their,
53:12 for their thoughts.
53:12 Thank you.
53:14 Awesome.
53:14 Well,
53:15 thanks for the great questions.
53:16 Uh,
53:16 I'll try to be quick,
53:18 but happy to talk more offline about all this stuff.
53:20 I've thought a lot about it.
53:21 On the dynamics,
53:22 I mean,
53:24 so this is where we wish we could study more
53:25 than just engagement in this context and understand if,
53:27 you know,
53:28 changes in
53:29 people's engagement with
53:31 uh different content leads to change in actual
53:34 behavior and
53:36 especially with the sunshine,
53:37 you know,
53:37 because that was all ideas,
53:39 you're exposing them to more of the misinformation but also
53:42 With the idea of directly rebooting,
53:44 rebutting it
53:45 and so we do not have those measures because
53:47 we were rushing to get this out during COVID.
53:48 We have done a bunch of more qualitative work around
53:52 um what other information was out there and what other types of engagement were
53:55 there in other media to understand where ours fits in with that and I,
53:59 I have plenty I can talk about with that.
54:01 We also asked people,
54:02 we did survey a population and asked them about trust
54:05 in different sources like whether it is user generated or Official
54:09 or um
54:10 you know,
54:11 trust in getting this type of information
54:12 from friends and family and different sources
54:14 and so we can kind of look a little bit about different trust levels,
54:18 uh,
54:18 which
54:18 isn't to say that someone could say I don't trust this,
54:20 but they still like listening to it and and rebutting it that
54:23 we don't.
54:25 I'll think about if there's a way we can identify
54:27 that directly in our data because we do see every
54:30 single piece of content that people get exposed to,
54:32 so we could see if they get exposed to misinformation,
54:34 then something else and how,
54:35 how their patterns look.
54:37 Uh,
54:37 it's super interesting.
54:38 On,
54:38 on
54:39 holding back,
54:40 so
54:41 that is an obvious follow-up.
54:42 We're thinking about that.
54:44 Uh,
54:44 in the meantime,
54:44 we do have variation in how long it took to moderate and so
54:48 that's,
54:49 uh,
54:50 I'm,
54:50 I'm in the process of exploring that because it's,
54:52 it's tricky to code it at the user level and which is the right moderation.
54:56 We're usually kind of using their first post,
54:58 how long did that take?
54:59 Uh,
55:00 and
55:00 there's
55:01 some results there that maybe suggests it's not really about how long it takes,
55:04 though the minimum amount of time we have is 15 minutes.
55:07 That's the fastest.
55:08 So
55:09 that's the range we're going to be working in is 15 minutes to 12 hours.
55:12 Uh,
55:12 and so a study that could get down to the 0,
55:15 margin would probably be valuable.
55:17 And lastly,
55:18 on did they know we were moderating them?
55:20 Yes,
55:20 in the sense that when they made a post,
55:23 they got a message saying this is being reviewed,
55:26 we will let you know when it goes live,
55:27 and then they got a text message saying your post has gone live.
55:30 Uh,
55:30 I,
55:31 I have to double check.
55:32 I don't think we told them
55:33 yours was found to be misinformation and we took it out.
55:36 Uh,
55:36 so maybe that that piece of information wasn't there,
55:39 but at least they kind of saw this.
55:40 If they tried to make a post,
55:42 they saw that it was moderated.
55:43 We didn't have variation there.
55:44 It's,
55:44 it's colinear with the treatment,
55:46 yeah.
55:48 Uh,
55:49 they would not know.
55:50 They,
55:51 no,
55:51 OK,
55:52 yeah,
55:52 you,
55:52 you didn't know what treatment arm you were in
55:54 at all,
55:54 otherwise,
55:55 and,
55:56 um,
55:56 there was a general IRB consent at the beginning for everyone,
55:59 but it wasn't different based on your treatment arm.
56:01 Good question.
56:02 Thanks.
56:07 Uh,
56:07 great.
56:08 So we now go to,
56:09 um,
56:10 uh,
56:11 Victor for any,
56:12 uh,
56:13 reflections that you may have on the basis of the questions or anything else,
56:16 um,
56:16 and then we move on to Lorenzo.
56:26 So,
56:27 so
56:28 Victor has been stunned into silence.
56:30 So we'll,
56:31 we'll move to,
56:32 uh,
56:32 uh,
56:32 Lorenzo.
56:33 Um,
56:33 I know you had a question directly to you and,
56:35 uh,
56:35 any other reflections you have on the basis of the questions.
56:39 Victor is there,
56:39 but you're muted,
56:40 Victor.
56:47 Sorry,
56:48 uh,
56:48 we're having a technical issue.
56:49 I,
56:50 they are muted me
56:51 now,
56:52 so Lorenzo must be muted.
56:53 So let,
56:54 let me answer the question first,
56:56 if that's fine,
56:57 uh,
56:57 Norbert.
56:58 Uh,
56:59 so,
57:00 the,
57:00 the social media campaigns in India,
57:03 um,
57:05 They,
57:05 they're very heavy on pictures,
57:07 right?
57:07 And,
57:08 and very low in terms of words,
57:11 right?
57:11 Uh,
57:12 to,
57:12 to maximize,
57:13 you know,
57:13 uh the,
57:15 the likelihood of reaching uh low literate populations.
57:19 From a study point of view,
57:21 um,
57:23 well,
57:24 we,
57:24 we conducted a more or less 2025 question survey,
57:30 question survey.
57:32 So these are literate uh individuals that were part
57:34 of our study in both urban and rural areas,
57:38 so we can say little about
57:40 um
57:41 uh low literate populations in our findings.
57:44 Um,
57:45 and,
57:45 and this tends to be a limitation,
57:47 right,
57:47 of social media.
57:48 Whoever's in social media,
57:50 uh tends to be uh uh relatively literate,
57:52 right?
57:53 And of course that,
57:54 that also means
57:56 that uh we need to take
57:58 additional steps to reach illiterate.
58:01 Relations
58:02 such as the examples I was providing towards the end of my 10 minute presentation
58:07 of using voice,
58:09 pictures
58:11 for people to to to tell us a little bit more
58:13 about themselves even if they don't know how to read.
58:16 Thanks.
58:20 Thank you,
58:20 um,
58:21 and now,
58:21 uh,
58:21 we go to the,
58:22 uh,
58:23 final words in this case from Lorenzo.
58:39 That.
58:41 Uh,
58:42 OK.
58:42 Thank,
58:42 thanks for the question.
58:44 It's actually,
58:44 I believe it's really good questions because
58:47 uh when we are,
58:48 when I was
58:49 speaking about containment policies,
58:51 what we were doing was actually to
58:53 include their,
58:54 uh,
58:54 different,
58:55 uh,
58:56 policies enactment.
58:57 In particular,
58:58 what,
58:58 what we were doing was to include
59:00 uh the following three,
59:02 which were school closure policies,
59:04 workplace closure policies,
59:07 and restrictions on internal movement.
59:10 So,
59:11 we,
59:11 we did not include any specifically
59:15 target measure
59:17 for public transportation means,
59:19 but uh I,
59:20 I,
59:20 I think it's like it's a good point.
59:23 We could definitely include that and see
59:26 if
59:26 there are
59:27 like
59:28 some patterns changes and for example,
59:30 we,
59:30 we
59:31 recover some of the,
59:33 the
59:34 relevant relative importance between the parameters of low wealth income.
59:38 Groups and high wealth groups.
59:41 Uh,
59:41 however,
59:42 what,
59:42 what I think is also that the
59:43 public consultation means either depend on geographical
59:47 features and the country we are sitting at,
59:49 we are studying.
59:50 So what we might not recover is,
59:53 uh,
59:54 a uniform
59:55 result
59:56 cross country.
59:58 But uh we should definitely investigate into this.
1:00:01 Thank you.
1:00:04 Great.
1:00:04 Thank you to everybody um
1:00:06 for,
1:00:06 for joining this session.
1:00:07 It was,
1:00:07 it was really quite fascinating.
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