Leveraging Albania's e-Commerce Opportunity

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00:02 E-commerce is presenting Albania with many new opportunities.

00:07 Businesses can leverage online sales to reach more customers at home and abroad.

00:14 Consumers benefit because they get to choose a product or service of their liking

00:19 from any supplier,

00:21 anywhere in the world,

00:22 while saving time and money.

00:24 The e-commerce industry itself is creating new jobs.

00:28 Local logistics companies are delivering.

00:31 IT companies are providing software infrastructure

00:35 and financial companies are enabling e-payments.

00:38 During the COVID-19 pandemic,

00:40 e-commerce has become even more important

00:44 because online shopping helps maintain social distancing.

00:48 Yet for Albania to fully leverage the potential of e-commerce,

00:52 Albania's government and private sector need to

00:55 come together to overcome key obstacles,

00:58 providing high-speed internet access to all.

01:02 Only 58% of Albanians have access to internet in their home.

01:07 Moving forward

01:08 with logistics and customs reform,

01:10 Albania.

01:11 I ranked 111th among 141 countries for border clearance efficiency,

01:18 making online payments widely available.

01:20 Only 14% of Albanians use digital payments.

01:24 A better equipped workforce with digital skills.

01:27 Albania ranks in 8th place out of 141

01:31 countries for digital skills of the population.

01:35 Strengthening consumer protection and other institutional foundations.

01:40 A recent World Bank online survey finds that 67% view lack of trust

01:45 as key constraint for e-commerce.

01:49 The World Bank stands ready to assist Albania in tackling all of these challenges.

01:55 Progress on e-commerce has the potential to be

01:58 a catalyst for further fundamental progress for Albania's economy

02:03 by helping to connect Albania with the Western Balkans

02:07 and the European Union.

02:10 Albania cannot afford to miss this opportunity.

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transcript

E-commerce is presenting Albania with many new opportunities. Businesses can leverage online sales to reach more customers at home and abroad. Consumers benefit because they get to choose a product or service of their liking from any supplier, anywhere in the world, while saving time and money. The e-commerce industry itself is creating new jobs. Local logistics companies are delivering. IT companies are providing software infrastructure and financial companies are enabling e-payments. During the COVID-19 pandemic, e-commerce has become even more important because online shopping helps maintain social distancing. Yet for Albania to fully leverage the potential of e-commerce, Albania's government and private sector need to come together to overcome key obstacles, providing high-speed internet access to all. Only 58% of Albanians have access to internet in their home. Moving forward with logistics and customs reform, Albania. I ranked 111th among 141 countries for border clearance efficiency, making online payments widely available. Only 14% of Albanians use digital payments. A better equipped workforce with digital skills. Albania ranks in 8th place out of 141 countries for digital skills of the population. Strengthening consumer protection and other institutional foundations. A recent World Bank online survey finds that 67% view lack of trust as key constraint for e-commerce. The World Bank stands ready to assist Albania in tackling all of these challenges. Progress on e-commerce has the potential to be a catalyst for further fundamental progress for Albania's economy by helping to connect Albania with the Western Balkans and the European Union. Albania cannot afford to miss this opportunity.

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worldbank/e-commerce_full_english version

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e commerce full english version

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e commerce full english version

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