Rhys Lim

Rhys Lim is a behavioral scientist with the Social Protection and Labor Global Practice at the World Bank Group. His work focuses on advancing the aging and pensions agenda and strengthening social protection systems to address demographic change. Rhys is a mixed-methods researcher with over a decade of experience using behavioral science and qualitative and quantitative research to generate actionable insights that inform better policies, services, and programs. Before joining the Social Protection team, Rhys worked with the World Bank’s Mind, Behavior, and Development Unit (eMBeD), the Inter-American Development Bank, the Korea International Cooperation Agency, the University of Maryland’s National Consortium for the Study of Terrorism and Responses to Terrorism (START), Ketchum, and Burson-Marsteller. He holds a Ph.D. in Communication (Information Studies cognate) from the University of Maryland, College Park.