Rhys Lim is a Digital Media Behavioral Scientist with the World Bank’s Mind, Behavior, and Development Unit (eMBeD), within the Poverty and Equity Global Practice. Rhys’s research investigates how to help individuals, communities, and organizations better prevent, prepare for, respond to, and recover from risks and crises (such as public health risks, climate change, automation, aging, and migration). His research uses mixed methods, including quantitative, qualitative, and computational methods. Before joining the Bank, he worked at the Inter-American Development Bank (IDB), Korea International Cooperation Agency (KOICA), University of Maryland, National Consortium for the Study of Terrorism and Responses to Terrorism (START), Ketchum, and Burson-Marsteller. He holds a Ph.D. in Communication from the University of Maryland, College Park.