Ana María Rojas Méndez is a behavioral economist with the Mind, Behavior & Development Unit (eMBeD), at the World Bank’s Poverty and Equity Global Practice. Her work integrates behavioral sciences, development economics, and impact evaluations to tackle a wide range of public policy challenges regarding health, gender, migration, taxation, and transportation. Prior to eMBeD, she was a Senior Behavioral Fellow at the Inter-American Development Bank's Behavioral Economics Group, where she led the creation and dissemination of the first free online "Behavioral Economics Course for Better Public Policies" in Spanish and Portuguese, with more than 6,000 trained public servants since its launch in 2020. Ana Maria also worked at Innovations for Poverty Action developing and managing the migration portfolio of projects in Colombia. Ana Maria received a Master in Public Administration in 2018 from the John F. Kennedy School of Government at Harvard University. She holds a Master and a Bachelor’s degree in Economics from Universidad de los Andes in Bogotá, Colombia.