The study focuses on comprehensive market research targeting not less than 30 private-sector companies from both mainland Tanzania and Zanzibar. These companies will be selected to ensure representation across diverse industries; including Agribusiness; Manufacturing; Tourism; Mining; Logistics; and Financial Services. Additionally; the sample will include companies participating in the IFC Tanzania Ajira Sawa Project; with an emphasis on capturing a range of organizational sizes and structures to provide a holistic understanding of the private sector landscape.