The way organizations around the world hire talent is being revolutionized. In today’s global digital economy, many employers are recruiting talent through online outsourcing, relying on online work platforms to match them with a pool of global talent. The process of finding a job, performing a job, and being paid for a job often all occur online. This presents a “win-win” for both parties: employers significantly save on transaction costs by outsourcing tasks online in return for quality services, while workers get payed - often at a more competitive rate than what they would receive in their local markets.
To test the feasibility of online freelance outsourcing as a possible solution to un- and underemployment among females, Kosovo’s Ministry of Economic Development (MED) requested the World Bank’s support in designing and implementing a pilot activity. The World Bank’s ICT and Jobs team proposed the Women in Online Work (WoW) pilot to explore the suitability of online work for young Kosovar women, a population with the poorest job prospects. The Korea Green Growth Trust Fund provided funding.