Tourism is one of the world’s largest and fastest-growing employers, supporting over 300 million jobs globally. From hotels to heritage sites, it creates opportunities across urban and rural economies, especially for youth and women.

Local impact. Tourism drives local economies by supporting small businesses, craftspeople, and food producers. It helps preserve cultural heritage by creating demand for traditional skills and products.

Youth employment.  With low entry barriers, tourism offers vital first jobs and career pathways for young people. It builds transferable skills that open doors to long-term employment across sectors.

Women’s empowerment. Women make up over half of the tourism workforce, often in leadership roles in community-based tourism. Tourism provides flexible work options and entrepreneurial opportunities for women in rural and urban areas.

Green and inclusive growth. Tourism can promote environmental stewardship and inclusive development when managed responsibly. It encourages investment in sustainable infrastructure and community-led conservation.

Resilience and recovery.  Tourism rebounds quickly after shocks, helping communities recover and rebuild livelihoods. Its adaptability makes it a key sector for post-crisis economic revitalization.