Robyn Caplan is one of ten 2015 Milton Wolf Emerging Scholar Fellows, an accomplished group of doctoral and advanced MA candidates selected to attend the 2015 Milton Wolf Seminar. Their posts highlight critical themes and on-going debates raised during the 2015 Seminar. In this blog post, the evolving relationships between social and traditional media and between politics and information policy regimes are reviewed.
In the last year, questions about the roles that both non-traditional and traditional media play in the filtering of geopolitical events and policy have begun to increase. Though traditional sources such as The New York Times retain their influence, social media platforms and other online information sources are becoming the main channels through which news and information is produced and circulated. Sites like Facebook, Twitter, Weibo, and other micro-blogging services bring the news directly to the people. According to a study by Parse.ly, the era of searching for information is ending—fewer referrals to news sites are coming from Google, with the difference in traffic made up by social media networks (McGee, 2014; Napoli, 2014).
It isn’t just news organizations that are finding greater success online. Heads of state—most famously President Obama—have used social networks to reach a younger generation that has moved away from traditional media. This shift, which began as a gradual adoption by state and public officials over the last several years, is quickly gaining speed. Iranian politicians, such as President Rouhani, have also taken to Twitter, a medium still banned in their own country. The low barriers to entry and high potential return make social media an ideal space for geopolitical actors to experiment with their communications strategies. ISIS, for example, has developed a skillful social media strategy over the last few years, building up a large following (which emerged out of both shock and awe) with whom they can now communicate directly (Morgan, 2015, p. 2). As more information is disseminated through these platforms, considering the role that technological and algorithmic design has on geopolitics is increasingly important.