New developments and curiosities from a changing global media landscape: People, Spaces, Deliberation brings trends and events to your attention that illustrate that tomorrow's media environment will look very different from today's, and will have little resemblance to yesterday's.
Social mobile messaging apps are one of the most popular and fastest growing applications for mobile devices. Around 90 percent of Brazilians who own smartphones or feature phones use messaging apps, 160 billion instant messages were sent in 2013 in the U.K., and an estimated 50 billion instant messages were sent each day in 2014.
Forrester has even predicted messaging apps to be the “new social media”. Many messaging apps are bypassing social media giants such as Facebook and Twitter as top-performing social platforms, and this is especially true in Asia where WeChat is popular in China, Line in Japan and Kakao Talk in South Korea. These messaging apps are more socially-centric and offer services beyond traditional communication including media sharing, timelines, public accounts, news and information services, gaming, payment, location services, and other functions. Outside of Asia, WhatsApp remains the most widely known in the U.S., Mexico, Brazil, Germany, India, and Indonesia; and Viber is a strong competitor worldwide. Collectively, these apps possess a massive global audience-base, although no single platform has achieved true global scale.
Why are social mobile messaging apps so popular? Money. While Short Messaging Service (SMS) is an easy way to send contacts brief text messages, it is limited to specific types of data and often charges for usage. Social mobile messaging apps, on the other hand, do not charge per message and offer users a variety of extra features including stickers and emoticons.
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