behavioral insights en Using behavioral sciences to teach fitness: A (sometimes unwilling) student’s perspective <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><p> <img alt=" U.S. Air Force photo/Airman 1st Class Nathan L. Maysonet" height="213" src="" style="float:left" title=" U.S. Air Force photo/Airman 1st Class Nathan L. Maysonet" width="320" />Every Monday and Wednesday afternoon, sometime between two and three, the email arrives. There’s no content, only a subject line inviting me to tomorrow morning’s cycling class.<br /><br /> I’m not one to enjoy spinning. But thanks to Arben Gjino, the originator of these emails, I participate in the cruel exercise approximately 150% more than I would have in an Arben-less world. So how did this Albanian-born, former volleyball Coach get me to ride time and time again alongside a dedicated group of early morning spinning enthusiasts?<br /><br /> Over time, I have pieced together his secret. What helps Arben – and his students – is the utilization of concepts from psychology. In particular, he uses concepts such as being non-discriminatory, salient nudges, making the classes fun and personal, and role-modeling. As a member of the World Bank’s <a href="" target="_blank" rel="nofollow">behavioral sciences team</a>, which applies psychology to international development projects, I especially appreciate the use of these techniques being used on – and for - me.</div></div></div> Wed, 07 Feb 2018 17:17:00 +0000 Julie Perng 7780 at Keeping Up with Sunstein! <div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even"><div> <a href="" target="_blank" rel="nofollow"><img alt="" height="219" src="" style="float:left" title="//], via Wikimedia Commons" width="256" /></a></div> <p> As an enthusiast and practitioner of behavioral science, I try to stay current with the latest research and papers from the field. I follow the work of behavioral economics superstars such as Dan Ariely, Daniel Kahneman, Cass Sunstein, Richard Thaler, Robert Cialdini, and others. One thing, though, keeps challenging me. Cass Sunstein is a publishing machine! As soon as I finish reading one of his books or papers, three or four more pop up! </p> <p> <span>For those not familiar with Sunstein, he is a law and behavioral economics professor at Harvard who co-authored with Richard Thaler the best seller, <a href="" rel="nofollow">“Nudge: Improving Decisions About Health, Wealth, and Happiness”</a>. Sunstein also served as the Administrator of the White House Office of Information and Regulatory Affairs, where he applied behavioral economics in the design and implementation of regulations.</span><br />  </p> <p> <span>Since the publication of ‘Nudge’, an increasing number of countries and government institutions have started applying insights from behavioral science in designing and implementing new policies and programs. The <a href="" target="_blank" rel="nofollow">World Bank World Development Report 2015: Mind, Society, and Behavior</a> outlined the ways behavioral science can complement policy makers’ toolbox and the <a href="" rel="nofollow">European Commission</a> and <a href="" rel="nofollow">OECD</a> published recent reports highlighting the latest developments.  The number of books, research papers and articles on the topic have doubled since the book was originally published.</span></p> </div></div></div> Thu, 04 May 2017 17:09:00 +0000 Zeina Afif 7711 at