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behavior change

Institutional Takes on Communication for Development

Paolo Mefalopulos's picture

I returned from my two weeks of traveling with a more optimist outlook about Communication for Development -C4D- and the way it is being considered and applied around the world. I went first to Lisbon, Portugal, where I was invited to be a guest speaker in a week-long workshop on communication for social change sponsored by the Objectivo 2015 - UN Millennium Campaign in Portugal and hosted by the Lisbon's School of Communication and Media Studies.  The course was directed at Civil Society Organizations managers and program officers. It has been very encouraging to see not only the high level of interest of participants, but also to realize that C4D principles and concepts can be and are applied effectively in the context of more developed countries.

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