By Winnie Wang, Raman Krishnan, and Adam Diehl
However, these ICT applications have typically been high-cost, customized infrastructure systems. Now the era of the Internet, digital mobile communication, and “big data” analysis has created a new global potential for less costly and more powerful “intelligent transport systems” (ITS). The World Bank is supporting client transport agencies in deploying these new tools—including cloud-based services, open data standards, and smartphone applications—to more efficiently manage transportation assets and improve road safety. In the process, such projects have also demonstrated improvements in the traveler’s experience and the attractiveness of public transit. Moreover, the greater potential of the new technologies to reduce congestion and travel times means that the new era has also strengthened the potential of ITS to reduce greenhouse gas (GHG) emissions.
However, realizing the potential of ITS in developing
countries depends on improvements in assessment practices to find what works
best and in the data capabilities of domestic institutions. Significant
improvements in these areas are critical to the success of ITS.
Improving Efficiency and the Traveler’s Experience
The new generation of ICT tools are helping improve the
management of national transport infrastructure. The World Bank is helping
Belarus develop “weight in motion” control systems that continuously monitor
axle loads, making it easier to stop overweight trucks while allowing those
under the weight limit to bypass inspection. Another focus is helping clients
create traffic control centers that use ICT to improve traffic management,
emergency response, and the availability of information for road travelers.
The new ICT tools also show promise for improving urban
systems. They include vehicle-locating systems using global positioning system
(GPS) information; fare collection and revenue management; and traffic
signaling; and improved information for transit travelers. The potential to
replicate these technologies across the globe rests in large part on their use
of the General Transit Feed Specification (GTFS) open data standard. These
technologies are enabling the following urban transport applications, among
• E-ticketing to integrate fare systems and revenue distribution across multiple transport modes
• Area traffic control to improve vehicle flow and thus reduce air pollution and cut GHG emissions
• Dispatch and vehicle location systems to shorten transit times, including reductions of as much as 69% for bus rapid transit (BRT), thus also reducing GHG emissions
New user-level ICT systems being advanced by the World Bank
include a new transit information system in Brazil and a smartphone app in
Belarus to report road surface problems. In Brazil, the transit agencies
covering ferries, metro, trains, and intercity buses in the state of Rio de
Janeiro are working to transmit travelers’ information, using GTFS, to
electronic signage as well as to travelers’ mobile devices. The data will also
help stakeholders conduct multimodal planning.
In Belarus, the World Bank team worked closely with the
national road agency to develop a new smartphone application, RoadLab,
which allows automatic evaluation of road roughness and detection of major road
bumps based on smartphone accelerometers in real time. It also allows road
users to report live road safety hazards with precise GPS information. This
user-based approach also promotes citizen engagement and enhances government
accountability by enabling road agencies to promptly and strategically respond
to collectively identified problems. Built with open protocols, the product
will be easily applied globally.
The World Bank has supported other crowdsourcing transport
applications to transmit opinions and complaints to road agencies and in turn
permit the agencies to address them in a cost effective manner.
World Bank support has helped produce smartphone apps that
employ locational data to collect user-generated origin-destination information
about transit use (see Connections Note #2). It has also helped create tools for estimating travel
demand patterns from the call detail records generated by mobile phones (see
Connections Note #4) and, with the GTFS standard and census data, to
evaluate the accessibility of public transport systems in real time.
Improving road safety is a focal point of ITS work. Speed cameras and remotely controlled electronic signs to discourage road traffic violations have helped reduce the incidence of accidents. A 2007 report on studies of speed camera programs worldwide found crash reductions ranging from 9 to 41 percent. 
Road safety “hackathons” use crowdsourcing to develop safety-enhancing web-based and smartphone applications. Data management systems help authorities collect and analyze systematic information on road incidents and create
responses to make roads safer (see Connections Note #12).
The deployment of ITS in the developing world faces some
significant obstacles that must be overcome if ITS is to be widely applicable
in developing countries. However, the lack of adequate research on cost effectiveness
is a global challenge.
Interoperability. The various client agencies in a multiagency
project may not have a mandate to share data, and the data to be exchanged may
not conform to standardized formats.
Data analysis. Even when data systems are integrated and
standardized, editing the raw data so that it can yield useful results often
challenges the capacity of agencies in developing countries.
Documenting effectiveness. The connection between ICT and transport benefits experienced anecdotally has not received enough systematic research (see Connections Notes #16 and #17). Also needed are case studies to highlight the technological and institutional conditions required for success.
 Kittelson and Associates et al., 2007, TCRP Report 118: Bus Rapid Transit
Practitioner’s Guide, National Academies Transportation Research Board, U.S.
Federal Transit Administration, Washington, DC.
 Lawrence E. Decina et al., 2007, Automated Enforcement: A Compendium of Worldwide Evaluations of Results, U.S. Department of Transportation, National Highway Traffic Safety Administration, Report No. DOT HS 810 763, Washington, DC.