Supporting Access to Finance and Enterprise Recovery Project (SAFER) in Kenya

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00:04 In Kenya,

00:06 small businesses are the heartbeat of the economy.

00:09 But following the economic shocks of the pandemic,

00:12 many were on the verge of shutting down.

00:15 That's where Safa stepped in.

00:17 The supporting access to finance and enterprise recovery project.

00:21 More than 80% of the Kenyan population is made up of the youth below 35 years,

00:25 and most of these youth are actually the owners of these micro and small businesses.

00:32 With support from the World Bank,

00:34 Safer unlocked finance for small businesses

00:37 through local savings and credit cooperatives.

00:41 So by providing them with that opportunity for access to finance,

00:44 we enable them and empower them to build more sustainable

00:47 farms that ideally employ more people and provide better jobs.

00:52 Meet Robert.

00:54 His animal feed business was struggling.

00:57 He got a safer loan,

00:58 and now

00:59 his factory feeds local farms

01:02 and creates local jobs.

01:04 Josephine's cows are thriving,

01:07 and so is her income.

01:09 Helen's juice business almost closed during COVID.

01:13 With safer support,

01:14 she's back,

01:15 stronger,

01:16 growing.

01:18 Nahasheb is a barber with a big dream

01:21 and a loan that brought it to life.

01:24 While Joan used her loan to scale her rice mill,

01:27 today

01:28 she feeds her community

01:29 and employs local youth

01:32 in Muuranga.

01:33 Lucy's tomato farm now exports to Uganda.

01:36 One loan turned harvests into exports.

01:40 And in Meru,

01:41 Safer is supporting women like Winnie and Maureen

01:44 with a pooser mill,

01:46 a retail kiosk,

01:47 both thriving.

01:49 We are able to reach 30,000

01:52 micro,

01:52 small and medium enterprises across Kenya

01:55 through eight participating financial institutions across 30 counties,

01:59 and that is one way of reaching out to these types of businesses

02:02 that is led by Gen Z who understand the concept of viability.

02:06 The concept of sustainability

02:08 and are adapting technology in order to get their

02:10 business sustainable and to get their business to grow.

02:13 Across our nation,

02:15 safer is more than finance.

02:17 It's hope.

02:18 It's jobs.

02:19 It's a future built by Kenyans for Kenyans.

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In Kenya, small businesses are the heartbeat of the economy. But following the economic shocks of the pandemic, many were on the verge of shutting down. That's where Safa stepped in. The supporting access to finance and enterprise recovery project. More than 80% of the Kenyan population is made up of the youth below 35 years, and most of these youth are actually the owners of these micro and small businesses. With support from the World Bank, Safer unlocked finance for small businesses through local savings and credit cooperatives. So by providing them with that opportunity for access to finance, we enable them and empower them to build more sustainable farms that ideally employ more people and provide better jobs. Meet Robert. His animal feed business was struggling. He got a safer loan, and now his factory feeds local farms and creates local jobs. Josephine's cows are thriving, and so is her income. Helen's juice business almost closed during COVID. With safer support, she's back, stronger, growing. Nahasheb is a barber with a big dream and a loan that brought it to life. While Joan used her loan to scale her rice mill, today she feeds her community and employs local youth in Muuranga. Lucy's tomato farm now exports to Uganda. One loan turned harvests into exports. And in Meru, Safer is supporting women like Winnie and Maureen with a pooser mill, a retail kiosk, both thriving. We are able to reach 30,000 micro, small and medium enterprises across Kenya through eight participating financial institutions across 30 counties, and that is one way of reaching out to these types of businesses that is led by Gen Z who understand the concept of viability. The concept of sustainability and are adapting technology in order to get their business sustainable and to get their business to grow. Across our nation, safer is more than finance. It's hope. It's jobs. It's a future built by Kenyans for Kenyans.

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PT2M27S

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