Ambitious targets drive progress—but how do we know if a target is truly ambitious? This video explores how the FAB Matrix evaluates ambitiousness by comparing proposed targets to business-as-usual projections and peer benchmarks. Learn how to identify targets that go beyond expected trends and reflect the added value of policy action. This video is part of a series explaining the FAB Matrix and how feasibility, ambitiousness, and making joint assessments combine to support better target setting.
