Setting Smarter Targets: Introducing the FAB Matrix

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This video introduces the FAB Matrix and sets the stage for a deeper dive into each of its components in a multi-part series.

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00:04 Never before have we seen investments flow into climate,

00:07 nature,

00:08 and sustainability projects like we are today.

00:11 But

00:12 is all that money well spent?

00:16 Fears about greenwashing or lack of additionality

00:19 can undermine the integrity of those investments.

00:23 The quality of a new project

00:24 is often judged by its ambition.

00:27 If the bar is set too low,

00:29 there's little chance of meaningful impact.

00:32 But if we raise the bar,

00:34 how high is too high?

00:37 We also need to consider feasibility.

00:39 If there's no precedent for our target,

00:42 that doesn't mean it's impossible,

00:44 but the odds are certainly not in our favor.

00:47 Putting both dimensions together yields

00:50 the feasibility and ambitiousness matrix,

00:52 or for short,

00:54 the fab matrix.

00:55 Using the sovereign ESG data portals database,

00:59 the Fab matrix identifies targets to avoid.

01:02 Long shots

01:03 are highly ambitious,

01:05 but not very feasible.

01:07 There's little doubt about additionality,

01:09 but there's little historical evidence it can be done.

01:13 Low hanging fruits

01:14 are targets others have achieved before and lack ambition.

01:18 Such projects may happen even without additional funding.

01:22 Ideal targets

01:23 are highly ambitious and highly feasible.

01:26 All they need is additional financing,

01:29 but such goals are rare.

01:30 Often,

01:31 we need to balance ambition and feasibility.

01:34 The Fab matrix leverages historical ESG data

01:38 to set credible and reachable targets in the future.

01:42 Watch the other videos in this series

01:44 to see how feasibility and ambitiousness factor into target setting.

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Never before have we seen investments flow into climate, nature, and sustainability projects like we are today. But is all that money well spent? Fears about greenwashing or lack of additionality can undermine the integrity of those investments. The quality of a new project is often judged by its ambition. If the bar is set too low, there's little chance of meaningful impact. But if we raise the bar, how high is too high? We also need to consider feasibility. If there's no precedent for our target, that doesn't mean it's impossible, but the odds are certainly not in our favor. Putting both dimensions together yields the feasibility and ambitiousness matrix, or for short, the fab matrix. Using the sovereign ESG data portals database, the Fab matrix identifies targets to avoid. Long shots are highly ambitious, but not very feasible. There's little doubt about additionality, but there's little historical evidence it can be done. Low hanging fruits are targets others have achieved before and lack ambition. Such projects may happen even without additional funding. Ideal targets are highly ambitious and highly feasible. All they need is additional financing, but such goals are rare. Often, we need to balance ambition and feasibility. The Fab matrix leverages historical ESG data to set credible and reachable targets in the future. Watch the other videos in this series to see how feasibility and ambitiousness factor into target setting.

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FAB-INTRO VIDEO V1

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FAB-INTRO VIDEO V1

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