As investment in climate, nature, and sustainability projects accelerate, setting credible and impactful targets is more important than ever. The FAB Matrix—short for Feasibility, Ambitiousness, and Balance—is a tool within the World Bank’s Sovereign ESG Data Portal that helps users design investment targets that are both realistic and transformative. Powered by historical ESG data from 213 economies, the FAB Matrix supports better decision-making by helping users strike the right balance between ambition and feasibility. This video introduces the FAB Matrix and sets the stage for a deeper dive into each of its components in a multi-part series.