00:09 We are living in a world of rapid transformation.
00:11 On the one hand,
00:12 we are seeing rapid urbanization with 60% of the
00:15 world population expected to live in cities by 2030.
00:18 On the other hand,
00:19 digital technologies
00:21 and the intangible economy
00:22 are creating experiential transformation of our industries
00:25 and our way of living.
00:28 Creative talent and creative industries are at the core of this transformation,
00:32 and they can become a driving force
00:34 of generating livable and sustainable cities.
00:37 This is what the concept of creative cities is all about,
00:40 which this Kyoto case study that we present to you today explores in detail.
00:46 The report is very innovative
00:48 as it packages lessons from the actual case in Kyoto.
00:53 It features how creative community is formed
00:56 and how community is transforming the neighborhood.
01:00 It's very practical
01:01 for urban practitioners
01:03 who are eager to learn
01:05 how to package
01:06 and leverage
01:07 the creative assets in their city.
01:10 There are 3 core impact areas of creative cities
01:14 local economic development,
01:15 urban transformation,
01:17 and social inclusion.
01:18 With the appropriate enabling environment,
01:20 this new approach could build creative hubs in
01:23 cities that could become the local economic and social
01:26 growth engines of the future.
01:28 Kyoto embodies many elements of creativity.
01:32 It's home to many UNESCO heritage sites
01:36 and its society and economy views,
01:38 cultural traditions,
01:40 creative communities,
01:41 and global technology trends.
01:44 The trend started a decade ago with digital business emergence
01:48 followed by development of intangible economy,
01:51 new wave of creative industries,
01:53 entrepreneurship,
01:54 innovation was seen.
01:56 The creative communities are concentrated in the Kyoto Station area,
02:01 which we called as
02:03 West area
02:04 and East area.
02:06 East area
02:07 has established community
02:10 of creative talent in the industries.
02:13 The spread of the creative community occurred very organically.
02:18 The creative space serving as catalyzers,
02:22 amplifiers,
02:23 and contributors triggered the growth of creative community.
02:28 We investigated in detail and created a catalog.
02:31 Waste area is still developing.
02:35 With presence of strong catalyzer
02:38 in the area,
02:38 it is showing some early stages
02:41 of the new creative community development in place.
02:46 So
02:47 what are the key lessons on the city's role from this case study?
02:51 There are 4 key lessons.
02:53 First one,
02:54 Kyoto preserved and cultivated its creative and cultural heritage.
02:58 Second,
02:59 Kyoto also took larger urban regeneration projects such as
03:03 the relocation of Kyoto City University of Arts.
03:06 Third,
03:07 the city did all of this engaging residents in the process.
03:11 And 4th,
03:12 Kyoto provided a strategic support
03:14 to catalyzers.
03:17 To find out more about the report,
03:19 please visit our website
03:21 and also take a look at the Twitter.
03:23 Thank you very much.
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