Europe and Central Asia stands at a crossroads. After a decade of reform-driven growth in the early 2000s, the region’s productivity engine has stalled—halving since the global financial crisis. TIDES of Change – the World Bank’s new regional flagship report presents a bold new agenda to ignite productivity growth. Drawing on rich firm-level data, it identifies five key levers—Trade, Investment, Digital, Efficiency, and Skills (TIDES)—that can drive a new wave of growth. From smarter integration into global markets to boosting technology adoption and workforce skills, the evidence is clear: targeted reforms can unlock significant gains.

Join us for the launch of this timely report and a conversation on how countries in the region can claim momentum and chart a path toward prosperity.