- Overview
- Agenda
- Organizing Committee
- Speakers
- Related
The LEADS (Lead. Adapt. Scale.) is a collaboration between the World Bank’s Development Impact Group (DECDI) and other departments in the World Bank and the International Finance Corporation (IFC) aimed at systematically integrating global evidence and trial-and-adopt impact evaluations into project design and implementation, with the goal of steering operations toward greater development impact at scale.
Entertainment media (EM) - film, television, streaming, gaming, and digital content - reaches billions daily. When aligned with social impact objectives, EM has enormous potential to influence attitudes and behaviors at scale. With audiences seeking content that reflects their realities and values, new opportunities are opening for productions from emerging markets to succeed at home and abroad.
To harness this potential, a coalition led by the DECDI Edutainment Program, together with partners across the development and EM sectors, is curating a series of policy and industry dialogues. These aim to accelerate collaboration to expand the creation and circulation of high-quality, socially impactful storytelling. Sessions will also explore how EdTech complements EM, and how AI is being used to analyze gender portrayals in media while driving the production and evaluation of edutainment.
In fall 2025, the World Bank will co-host policy and EM industry events in NYC, Nigeria (Abuja and Lagos) and Los Angeles. These gatherings will feature (i) Knowledge-sharing sessions on media trends and the impact of EM with social objectives (often termed edutainment), Education-Technology (EdTech) and AI on human development and gender equality; (ii) Learning sessions on practical “How-To” strategies for producing and scaling this more ‘nutritious’ media content; and (iii) Panel discussions on the challenges and opportunities for building commercially sustainable partnerships between the development and entertainment media sectors.
The fall 2025 events are organized in partnership with the World Bank Gender team, Women in Film (WIF), USC Annenberg Norman Lear Center, UPenn-Computational Social Listening Lab, and Eden Venture Group, with support from the Gates Foundation and the European Union (Nigeria Delegation).
Here is the latest agenda with confirmed participants.
All times are displayed in GMT+1 (not Eastern Time)
Monday October 27th, 2025 – Entertainment Media Content Day (World Bank event)
Abuja, Nigeria (Transcorp Hilton Abuja)
8:00am–9:00am — Registration and Light Breakfast
9:00am–9:30am — Opening Session
His Highness Muhammad Sanusi II, PhD, CON — The Emir of Kano
Professor Suwaiba Said Ahmad — Hon. Minister of State for Education, Federal Republic of Nigeria
Taimur Samad — Operations Manager, Nigeria, Western and Central Africa Region
Renos Vakis — Head, Mind, Behavior, and Development Unit (eMBeD) at World Bank Development Impact
9:30am-10:45am — Knowledge-Sharing Session: “What’s on Our Screens — and Why It Matters”
Johanna Blakley — Managing Director, University of Southern California Norman Lear Center: How Media Moves Us: Measuring the Impact of Narratives on Mindsets
Victor Orozco-Olvera — Senior Economist & Program Lead, Narrating Behavior Change Program, World Bank: Edutainment Works Wonders…When Done Well
Samuel Fraiberger — Data Scientist & Program Lead, DECDI AI Program, World Bank: AI Without Borders: Fighting Hate Speech with Celebrities and Across Languages and Cultures
Dr. Kemi Dasilva-Ibru — Founder/Ed Women at Risk International Foundation: “Boys Conversation Cafe”
10:45-11:00am Tea Break
11:00am–12:30pm — Learning (How-To for Scale) & Panel Sessions: “Distribution, Branding, and Investment”
- Moderator: Fifehan Osikanlu — Founder and Principal, Eden Venture Group: Branding Storytelling Initiatives for Community Action
- Audu Maikori — Co-Founder Chocolate City Entertainment
- Wame Jallow — Executive Director, MTV Staying Alive Foundation
- Adekunle Adebiyi — Executive Director, Investments, MBO Capital Management
- Sam Onyemelukwe — CEO Trace TV & COO I-Stream (an AFRIFF Tech Platform)
- Abdulrasheed Bello (JJC Skillz) — Award winning filmmaker, Musician and Animator: Presentation
- Chude Jideonwo - CEO, Joy Inc
12:45pm–2:00pm — Knowledge-Sharing Session: “How Storytelling and EdTech are Transforming Lives in northern Nigeria”
Tomas Koutecky — Education Consultant, World Bank: Promoting Girls’ Education and Learning Outcomes, and Reducing Teenage Parenthood through Community Screenings and Smartphones
Hajara Metcho — Former Country Coordinator, Impact(Ed) International: Reaching and Engaging Girls and CommunitiesOffline Populations at Scale
Tinsley Galyean — CEO & Co-Founder Curious Learning: Going Global: “Open-Source Foundational Literacy Apps in 60+ Languages”
Follow On Panel:
(Moderator) Leila Ben Amor Mathieu — Head of Section for Human Development, European Union Nigeria Delegation
Dr. Folake Olatunji-David — Director, Basic Education at the Federal Ministry of Education Nigeria
Dr. Mustapha Shehu — Executive Secretary of the Katsina State Development Management Board
Dr. Kemi Dasilva-Ibru — Founder/Ed Women at Risk International Foundation: “WARIF Educational School Program for Adolescent girls”
Iyinoluwa Aboyeji — Future Africa Fund
2:00pm–3:00pm — Lunch
3:00pm-4:00pm — “Creative Economics, Inclusive Futures: A Ministerial Dialogue on Policy, Gender, and Growth.”
(Moderator) Moriam Ajaga — Special Adviser to the President of Nigeria on Art & Culture, in the Office of the Honorable Minister of Arts, Culture, Tourism & the Creative Economy
Honorable Minister of Women Affairs and Social Development
3:00pm-4:45pm — Learning (How-To Scale) & Panel Session: “How Behavioral and Media Innovations Are Transforming Futures”
(Moderator) Banke Ajagunna — Special Adviser to the Minister of Communications, Innovation and Digital Economy
Renos Vakis — Head, Mind, Behavior, and Development Unit (eMBeD) at World Bank Development Impact: The Behavioral Science Explosion
Jacob Arback — Executive Vice Chairman, AREWA24 Television Network and Production Studio: The Development-Private Sector Media Partnership: What Makes Entertainment Media Content Work Best
Ummi Bukar — PAGED Initiatives (Malala Fund), How media is improving Northern Girls’ education outcomes
4:45pm-5:30pm — Learning (How-To for Scale) & Panel Sessions: “Policy, Partnerships, and Advocacy”
(Moderator) Moriam Ajaga — Special Adviser to the President of Nigeria on Art & Culture, in the Office of the Honorable Minister of Arts, Culture, Tourism & the Creative Economy
Cecilia-Karen ‘CC’ W’emedi — Senior Project Manager, International Programs, WIF (Women In Film): Using Advocacy to Change Scripts in Hollywood and Beyond
Ana Maria Muñoz-Boudet, Lead Economist, Gender Group at the World Bank: Mainstreaming Gender in Development Investments
Aric Noboa — Co-CEO and Executive Producer, Impact(Ed) International: Creating for Impact—From Co-Creation to Emmy Award
Oluwadamilola Amolegbe — Executive Secretary, Kwara State Education Trust Fund
Ojoma Ochai — Managing Director of CcHUB
5:30pm–7:30pm — Screenings with Panel sessions of High Impact Entertainment Media & Content
ImpactAI and Edutainment — Samuel Fraiberger
MTV SAF film — TBD
Impact(Ed) — Aric Noboa and Hajara Metcho
Gidan Badamasi — Falalu Dorayi, Filmmaker, Producer, and Director
7:30pm-9:30pm — Reception at hotel (Lagos Hall)
Tuesday October 28th, 2025 – AI-focused Entertainment Media Content Day (World Bank event)
Abuja, Nigeria (Transcorp Hilton Abuja)
8:00am–9:00am — Registration and Light Breakfast
9:00am–9:30am — Keynote Why are we here?
Renos Vakis — Head, Mind, Behavior, and Development Unit (eMBeD) at WB Development Impact: Leveraging Behavioral Science for Development Impact
9:30am–10:45am — Knowledge-Sharing Session: “AI for Development”
Sharif Kazemi — AI Products & Partnerships, DECDI AI Program, World Bank: Why Build Context-Specific AI: Assessing Biases and Building Better Models for Low-resource Languages
Osaru Alille — Founder, Light Design Factory | Design for Social Impact Advocate - AI for Dignity: Stories, Spaces, and Social Impact
- Sharath Chandra Guntuku — Associate Professor, Department of Computer and Information Science, University of Pennsylvania: Adapting Large Language Models (LLMs) for Social Good beyond WEIRD
- Jennifer Okeke-Ojiudu - Senior Ecosystem Manager at AfriLabs: Africa AI - The Race We Must Win
10:45am–11:00am — Tea break
11:00am-12:30pm — Learning (How-To Scale) & Panel Sessions: “From Research to Action: Advancing Development through Innovations”
- Moderator: Mansir Nasir — Senior External Affairs Officer, World Bank
Sharif Kazemi — AI Products & Partnerships, DECDI AI Program, World Bank: Why Build Context-Specific AI: Assessing Biases and Building Better Models for Low-resource Languages
- Nausheen Khan – Research Analyst and DECDI Nigeria Program Coordinator: Using Evidence to Scale up Jobs Initiatives
- T. Oluwaseyi Ishola – Research Consultant, World Bank Development Impact and Gender Groups: Mainsteaming Gender in the Development Agenda
- Ojoma Ochai — Managing Director of CcHUB, Evidence in Action: Developing the Ecosystem for Gender-Equitable Storytelling
- Tari Taylaur, Executive Director, Programmes — Nigerian Television Authority (NTA)
- Fu’ad Lawal, Executive Director, Archivi.ng:
12:30pm-12:45pm — Coffee Break
12:45pm-2:00pm — Knowledge-Sharing Session: “AI for Entertainment Media: Advancing Impact and Research”
Sharath Chandra Guntuku — Associate Professor, Department of Computer and Information Science, University of Pennsylvania: MAPGEN: Global Portrayal of Gender Norms in Traditional and Digital Media
Dr. Toyosi Akerele-Ogunsiji - Artificial Intelligence for Development Expert/Media Industrialist, EdTech Entrepreneur, Digital Transformation & Policy expert and FilmMaker
Delmwa Deshi Kura - Managing Partner, Nigeria’s Narrative Change Leader Delmedia Productions and Founder of Velocity Immersive Studios
- Engr Tobore Oru – Cyber Policy Expert/Founder, Center for Cyber and Digital Policy (CCDP)/Founder, Digital Economy Forum (DEF) Nigeria: The Voice Thief: How AI and Bots Hijack Truth
- Iyinoluwa Aboyeji — Future Africa Fund
2:00 pm-3:00 pm — Lunch
3:00pm–4:30pm — Learning (How-To Scale) session: “Bridging Value: Where Purpose and Profit Align”
- (Moderator) Sam Onyemelukwe — CEO Trace TV & COO I-Stream (an AFRIFF Tech Platform)
- Johanna Blakley — Managing Director, University of Southern California Norman Lear Center: Fostering a Creative Alliance for Global Health & Sustainability
- Lillian Olubi — Founder | Investor | Advisor. Driving innovative and impactful growth solutions at the intersections of Film, Finance and Philanthropy
- Folajimi Alli-Balogun — MBO Capital Management
- Stephanie Gottwald — Vice President of Content and Research & Co-Founder, Curious Learning: “Building Fun Games: Business Models from Silicon Valley and Development”
4:30pm - 4:40pm - Closing Remarks
4:40pm–6:15pm — Clinics with experts available to answer questions related to:
Entertainment Media
Technology/AI
Public-Private Partnerships & Funding/Investments
Skills & Jobs
Wednesday October 29th
7:00pm - 10:00pm - Closed sessions: Round Table “Investing in Creative Futures: Culture, Capital and Collaboration”
Hosted by: EDEN Venture Group, World Bank, MTV Staying Alive Foundation
In Partnership with: MBO Capital, Bella Naija, SBB Media, AUDACITY Assets, BGR Consulting
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Lagos, Nigeria (November 3rd - 6th, 2025)
Wednesday November 5th, 2025 — AI + Entertainment Media Content Day (World Bank event)
Four Points by Sheraton, Victoria Island
8:00am–9:00am — Registration and Light Breakfast
Event Compere — Mary Edoro, Chief of Staff and Head of Strategy at Bella Naija
9:00am–9:30am — Opening Remarks
Hon Commissioner Mrs Toke Benson Awoyinka — Lagos State Commissioner Tourism, Art & Culture
Ambassador Gautier Mignot — Head of the European Union Delegation to Nigeria and to the Economic Community of West African States (ECOWAS)
Christian Mulamula — Principal Country Officer, IFC
9:30am–10:45am — Knowledge-Sharing Session: “How Stories Shape Our World and Change Behaviors”
Johanna Blakley — Managing Director, University of Southern California Norman Lear Center:How Media Moves Us: Measuring the Impact of Narratives on Mindsets
Victor Orozco-Olvera — Program Lead, Narrating Behavior Change Program, World Bank: Edutainment Works Wonders…When Done Well
Tomas Koutecky — Education Consultant, World Bank: Promoting Girls’ Education and Learning Outcomes, and Reducing Teenage Parenthood through Community Screenings and Smartphones
David Adeleke — Founder & CEO, Communique, Why Africa’s creative economy needs mapping
10:45am-12:00pm — How-To-Scale Panel Session: “Policy, Public-Private Partnerships, and Advocacy
(Moderator) Abiodun Olusegun Aina — Principal Investment Officer Infrastructure, IFC
Leila Ben Amor Mathieu - Head of Section for Human Development, European Union Nigeria Delegation
Erikan Obotetukudo — Founder, Audacity Global, Private Financing for Social Impact Entertainment Media
Moriam Ajaga — Special Adviser to the President on Art and Culture, Federal Republic of Nigeria
T. Oluwaseyi Ishola — Research Consultant, World Bank Development Impact Department & Gender Group
Adekunle Adebiyi — Executive Director, Investments, MBO Capital Management
12:00pm-1:15pm — Knowledge-Sharing Session– Human by Design: Creativity, Culture and Code
Osaru Alille — Founder, Light Design Factory | Design for Social Impact Advocate: “AI for Dignity: Stories, Spaces, and Social Impact”
Abasiama Idaresit — CEO Wild fusions - AI Africa Expert
Obinna Okerekeocha — Director of Content, Moniepoint Inc, Film Producer, AI Filmmaker & AI Film Festival Founder
Jola Ayeye — Co-Founder of the Carousel Network and Co-host of “I Said What I Said Podcast”
1:15pm–1:45pm — Lunch
1:45pm - 2:30pm — Fireside chat with David Oyelowo — Award-Winning Actor and Filmmaker, and Chioma Ude — Nigerian Entertainment Executive
2:30pm–3:45pm — How-To-Scale Panel Session: “Distribution, Branding, and Investment”
(Moderator) Fifehan Osikanlu — Founder and Principal, Eden Venture Group
Gbolade Okeowo — Investments, Kuramo Capital Management
Wame Jallow — Executive Director, MTV Staying Alive Foundation: Redefining content for scale and impact
Aric Noboa — Co-CEO and Executive Producer, Impact(Ed) International
Igho Avuiroevarie — Chief Operating Officer, Filmmakers Mart
Busola Tejumola — Executive Head General Entertainment Channels, Multichoice Group
3:45pm–5:45pm — Knowledge-Sharing Session — “The Science of Story: AI, Data, and the Future of Impact Media”
Sharath Chandra Guntuku — Associate Professor, Department of Computer and Information Science, University of Pennsylvania: MAPGEN: Global Portrayal of Gender Norms in Traditional and Digital Media
Victor Orozco-Olvera — Program Lead, Narrating Behavior Change Program, World Bank: ImpactAI and Edutainment
Oluwaseun Dania — Managing Director, Alpha-Geek Technologies, Film Producer, Social Impact Strategist, Edutainment and AI Advocate,
Dr. Toyosi Akerele-Ogunsiji — AI for Development Expert/Media Industrialist, EdTech Entrepreneur, Digital Transformation & Policy expert and FilmMaker
Follow On Panel
TBC: (Moderator) Mansir Nasir — Senior External Affairs Officer
Eniola Mafe-Abaga — Global Advocacy and Partnerships Director, Bridges to Prosperity (B2P)
Sade Dada — Head of Public Policy, Anglophone West Africa, META
Brenda Fashugba — Co-Founder, Lagos Fringe and Convener of Women in the Arts
6:00pm-8:00pm — Reception/Evening Mixer — Four Points Terrace
Thursday November 6th, 2025 – Entertainment Media & Content Creators Day (Eden Venture Group event)
Four Points by Sheraton, Victoria Island
8:00am–9:00am — Registration and Light Breakfast
Event Compere — Chioma (Chi-Gul)
9:00am–9:05am — Keynote Opening Remarks
Hon Mrs Folasade Ambrose-Medebem — Lagos State Commissioner Commerce, Cooperatives, Trade & Investment
9:05 – 9:30am — Keynote Lightening Dialogue
Financing the Creative Economy: Catalyzing Growth Through Capital
TBC (Moderator) Samer Adbul Samad — Associate Investment Officer, lFC
Adekunle Adebiyi — Executive Director, Investments, MBO Capital
Wale Adeosun — Founder, and Chief Executive Officer, Kuramo Capital Management
9:30am–10:45am — How-To-Scale Panel Session: “Capital Meets Culture: Financing Pathways for Impact”
(Moderator) Oyinkansola ‘Foza’ Fawehinmi — Founder, Lead Consultant, Zaeda Oracle Limited
Biola Alabi — Delta40 Venture Studio
TBC Meissa Deguene Gueye — Investment Officer, IFC
Johanna Blakley — Managing Director, University of Southern California Norman Lear Center: Fostering a Creative Alliance for Global Health & Sustainability
Lilian Olubi — Founder and CEO of Gold Lilies Global Services
10:45am-12:00pm — How-To-Scale Panel Session: “Beyond Celebration: How Cultural Gatherings Shape Identity, Economy, and Development”
(Moderator) Katharina Link — CEO, Pulse Africa
Aisha Adamu Augie — Director-General at the Centre For Black and African Arts and Entertainment: “Festac Reboot: Reviving Festac ’77 and Unleashing Its Sociological and Economic Impact on Youth Empowerment”
Bobo Omotayo — Creator Fuji A Opera
Keke Hammond — Founder/CEO of Road14 Studios, COO, Flytime Promotions
Tiwa Medubi — Managing Director, Livespot360
Tola Akerele — Founder, Soto Gallery
12:00pm-1:15pm — How-To-Scale Panel Session: “The New Playbook: Media, Mindsets and Markets”
(Moderator) Habibah A. Waziri — Managing Director, BGR
Hugo Obi — Founder, Maliyo Games
Fela Oke — Director, Hyphen8 media
Tobi Akinkunmi — Co-Founder, Head of Brand Development, Ancore Africa
Iseolupo Adepitan — Co-founder, Educational Basketball
Tega Onojaife - Ladies In Sports International
TBC Chizoba H I Onoh — Operations Officer, IFC
1:15pm - 1:45pm — Lunch
1:45pm-3:00pm — Knowledge-Sharing Session: “Influence in Action: Creators, Entrepreneurs & Change Agents”
Bolanle Olukanni — Nigerian Celebrity and Founder God’s Wives Foundation
Audu Maikori — Chairman and Founder Chocolatecity Group
Joel Kachi Benson — Emmy Award winning Director of Madu, JB Multimedia Studios
Nosariemme Garrick — Emmy nominated producer
Tolu Eros — Storyteller, Chef Eros and Company
Chinaza Onuzo — Inkblot Studios
Ebi Atawodi - Senior Director of Product Management, Google
3:00pm-4:15pm —Knowledge-Sharing Session: Storytelling for Well-Being and Social Change
Tonye Faloughi — Founder/Author/Producer, Simone’s Oasis Foundation
Joseph ‘Jay on Air’ Onaolapo — Radio and TV Broadcaster, Content Creator, Actor and Host
Chude Jideonwo — Founder, Joy INC
Colette Otusheso — CEO, Accelerate TV
Daniel Ochuko — Nigerian Food and Lifestyle Creator
4:15pm - 5:15pm — Faith & Culture as Catalysts: Reframing Norms for Human Development
[Moderator] Eniola Mafe-Abaga — Global Advocacy and Partnerships Director, Bridges to Prosperity (B2P)
Khadija Yusra Sanusi — Journalist, Educator, Creative Thinker and Corporate Communications Officer, MTN
Delmwa Deshi Kura — Managing Partner, Nigeria’s Narrative Change Leader Delmedia Productions and Founder of Velocity Immersive Studios
Dr. Folake Olatunji — Director, Basic Education / National Program Coordinator
Shawn Faqua — Actor, Nollywood
Dimbo Atiya — Co-Founder & Executive Producer, Innovative Television Kontents
5:15pm–7:15pm — Screenings with panel sessions of High Impact Entertainment Content and AI Metrics
Big Cabal media’s storytelling — Anita Eboigbe, Chief Operating Officer, Big Cabal Media
MTV SAF — Wame Jallow, Executive Director, MTV Staying Alive Foundation
ImpactEd — Aric Noboa, Co-CEO and Executive Producer, Impact(Ed) International
ImpactAI and Edutainment — Victor Hugo Orozco-Olvera, Program Lead, Narrating Behavior Change Program, World Bank
Opening Remarks
Master of Ceremonies
Government
Entertainment Media
Behavioral Science, Development & Gender
Private Sector
EdTech and AI
Previous Edutainment Events
Recent Blogs:
- WB Let's Talk Development, Improving school enrollment and learning through videos and mobiles: Experimental evidence from northern Nigeria
- HFPA WB forum (2), Preventing Violence Against Women and Girls Through Edutainment
- World Bank Blogs, Combating regressive gender norms and violence against women through social media edutainment campaigns – Lessons from India
Media Coverage:
- NPR, “Watch The MTV Soap Opera that Is Secretly Teaching Sex Ed”
- The Hollywood Reporter, “MTV Shuga' Viewers Twice as Likely to Get Tested for HIV, World Bank Study in Nigeria Finds”
- Bloomberg TV, “Using Data, Entertainment to Combat HIV Stigma”
Websites