- Overview
- Agenda
- Organizing Committee
- Speakers
- Related
The LEADS (Lead. Adapt. Scale.) is a collaboration between the World Bank’s Development Impact Group (DECDI) and other departments in the World Bank and the International Finance Corporation (IFC) aimed at systematically integrating global evidence and trial-and-adopt impact evaluations into project design and implementation, with the goal of steering operations toward greater development impact at scale.
Entertainment media (EM) - film, television, streaming, gaming, and digital content - reaches billions daily. When aligned with social impact objectives, EM has enormous potential to influence attitudes and behaviors at scale. With audiences seeking content that reflects their realities and values, new opportunities are opening for productions from emerging markets to succeed at home and abroad.
To harness this potential, a coalition led by the DECDI Edutainment Program, together with partners across the development and EM sectors, is curating a series of policy and industry dialogues. These aim to accelerate collaboration to expand the creation and circulation of high-quality, socially impactful storytelling. Sessions will also explore how EdTech complements EM, and how AI is being used to analyze gender portrayals in media while driving the production and evaluation of edutainment.
In fall 2025, the World Bank will co-host policy and EM industry events in NYC, Nigeria (Abuja and Lagos) and Los Angeles. These gatherings will feature (i) Knowledge-sharing sessions on media trends and the impact of EM with social objectives (often termed edutainment), Education-Technology (EdTech) and AI on human development and gender equality; (ii) Learning sessions on practical “How-To” strategies for producing and scaling this more ‘nutritious’ media content; and (iii) Panel discussions on the challenges and opportunities for building commercially sustainable partnerships between the development and entertainment media sectors.
The fall 2025 events are organized in partnership with the World Bank Gender team, Women in Film (WIF), USC Annenberg Norman Lear Center, UPenn-Computational Social Listening Lab, and Eden Venture Group, with support from the Gates Foundation and the European Union (Nigeria Delegation).
Confirmed speakers to date. For the latest agenda, please refer to the attached PDF.
Monday, October 27th, 2025 (WB Event)Abuja, Nigeria |
Registration and Light Breakfast |
Opening Session
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Knowledge-Sharing Session I: “What’s on Our Screens — and Why It Matters”
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Tea Break |
Learning (How-To for Scale) & Panel Sessions I – “Distribution, Branding, and Investment”
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Coffee Break |
Knowledge-Sharing Session II: “How Storytelling and Technology are Shaping Girls' Futures”
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Panel Session: "How Storytelling and Technology Are Transforming Girls' Futures"
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Lunch Break |
Creative Economies, Inclusive Futures: A Ministerial Dialogue on Policy, Gender and Growth
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Learning (How-To for Scale) & Panel Sessions II – “Policy, Partnerships, and Advocacy”
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Screenings of High Impact Edutainment (MTV, ImpactEd, Big Cabal Media) |
Reception |
Tuesday, October 28th, 2025 (WB Event)Abuja, Nigeria |
Registration and Light Breakfast |
Why are we here?
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Knowledge-Sharing Session I – “AI for Development”
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Coffee Break |
Learning (How-To for Scale) & Panel Sessions I – “From Research to Action”
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Lunch |
Knowledge Sharing Session II - "AI for Entertainment Media: Advancing Impact and Research"
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Knowledge Exchange Roundtable session “Capital Meets Culture: Financing Pathways for Impact in the Media
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| Clinic-style tables with experts available to answer questions on edutainment, edtech, AI, skills and jobs. |
October 19th and 30th
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Tuesday, November 4th, 205 (AFRIFF events and Cinema Venues)
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| Big Cabal Spotlight: A case study presesntatoin session on Big Cabal media’s approach to storytelling |
| AFRIFF Presentation and Panel Session I: “What’s on Our Screens — and Why It Matters” |
| AFRIFF Presentations and Panel Session II (90 mins): “Narrating Behavior Change” |
Wednesday, November 5th, 2025 (WB Event)Lagos, Nigeria |
Registration and Light Breakfast, Event Compere - Mary Edoro, Chief of Staff/Head of Strategy at Bella Naija |
Opening RemarksSenior leadership from Government, International Finance Corporation, and Entertainment Media Industry |
Knowledge-Sharing Session I – Narrating Behavior Change
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Knowledge-Sharing Session II – AI for Entertainment Media: Advancing Impact and Research
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Coffee Break |
Learning (How-To for Scale) Panel Session I – “Distribution, Branding, and Investment”
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| Lunch |
Learning (How-To for Scale) and Panel Sessions II “Policy, Partnerships, and Advocacy
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Creative Spotlights
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Reception & Screenings of High Impact Edutainment (MTV, ImpactEd, Others) |
Thursday, November 6th, 2025 (Eden Venture Group Event, Location TBD) Partner Agenda will be posted soon. |
Entertainment Media
Behavioral Science and Gender
EdTech and AI
Previous Edutainment Events
Recent Blogs:
- WB Let's Talk Development, Improving school enrollment and learning through videos and mobiles: Experimental evidence from northern Nigeria
- HFPA WB forum (2), Preventing Violence Against Women and Girls Through Edutainment
World Bank Coverage:
Econothon (interview): The Late with Nate Show
PROFOR, Innovation and Action for Forests, “In Mexico, payments for ecosystem services benefit forests and communities”
Main WB website article and joint interview with Abhijit Banerjee
IMF-WB Spring Meetings (interview), Mission: #ItsPossible Facebook Live
Media Coverage:
- NPR, “Watch The MTV Soap Opera that Is Secretly Teaching Sex Ed”
- The Hollywood Reporter, “MTV Shuga' Viewers Twice as Likely to Get Tested for HIV, World Bank Study in Nigeria Finds”
- Bloomberg TV, “Using Data, Entertainment to Combat HIV Stigma”
Websites