Measuring for Impact: Convening Thought Leaders in Tourism
June 24, 2015Washington, DC

The World Bank Group’s Trade & Competitiveness Global Practice’s is convening an event on ‘Measuring for Impact’ in the tourism sector. The forum is an opportunity for thought leaders from the public and private sectors, civil society, and academia to discuss and advance dialogue on tourism impact monitoring tools and practices, together with Bank Group specialists.

Travel and tourism is one of the fastest growing sectors of the global economy, yet is typically underestimated as a tool for development and growth. With its enormous potential to protect places, improve lives and generate economic growth, the industry needs a cohesive and reliable means of monitoring and tracking our impact so that collectively we can demonstrate progress.

There are constant calls from both the private sector and governments to better measure and report on the full impacts derived from the tourism sector. In both cases the need is focused around the requirement to provide credible evidence of the role that the sector is playing at the economic, social and environmental levels in order to support better policy formulation, improve interventions and programs, and secure funding and commitment from a multitude of actors.

The World Bank Group, as a funder of travel and tourism related projects worldwide, and with its goal to end extreme poverty within a generation and boost shared prosperity, has a responsibility to fully capture and report the range of tourism’s impacts on people and places, and define, through evidence, interventions that create maximum impact.

The purpose of this forum, which will be the first of a series of events, is to bring together a focused group of specialists and experts to define our common challenge, identify priorities, objectives and possible next steps to improve our ability to effectively and transparently monitor the sector’s diverse impacts worldwide.  A position paper summarizing the outcomes of the event will be made publicly available.

Agenda Outline


8:00     Coffee & Registration


8:30     Welcome and Framework

Rationale, framework and inspiration


Anabel Gonzalez, Trade & Competitiveness Global Practice Senior Director, the World Bank Group

Rob Holmes, CEO, GLP Films

Sergio Pimenta, Director and Global Co-Head, Manufacturing, Agribusiness and Services, IFC


9:00     Needs and Challenges

We are all working within the sector in different ways. In terms of impact - what are the challenges faced across this spectrum, and can we define common problems?


Panel discussion:


·         Faith Taylor, ‎SVP Global Corporate Responsibility, Wyndham Worldwide

·         Charles Arden Clarke, Acting Head of 10YFP Secretariat, the United Nations Environment Program

·         James Sano, Vice President Travel, Tourism and Conservation, World Wildlife Fund

·         Olivia Ruggles Brise, Policy and Research Director, the World Travel & Tourism Council


Moderator: Mark Milstein, Director, Center for Sustainable Global Enterprise, Cornell University


Open Forum


10:15   Coffee Break



10:30   Exploring Existing and New Approaches

How have we addressed some of these problems so far? What instruments, systems or frameworks are in place at the global, national, and enterprise levels? Where are the remaining gaps and limitations?


Presentations and Discussion:


·         Dirk Glaesser, Director of the Sustainable Development Program, the United Nations World Tourism Organization

·         Roberto Crotti, Quantitative Economist, Global Competitiveness and Risk, World Economic Forum

·         Malcolm Preston, Partner and Global Sustainability Leader, PricewaterhouseCoopers

·         Vicente J. Molés, Advisor, International Sustainable Tourism Initiative, Center for Health and the Global Environment, Harvard School of Public Health

·         Henry Worthington, Lead Economist, Oxford Economics


Moderator: Louise Twining-Ward, CEO, Sustainable Travel International


Open Forum


12:00   Takeaways and Next Steps

-          What are emerging as key themes in this space? Do we require further deep-dive analysis into certain issues? How can we further develop these themes and collaboration in this series? What next?


Moderated Discussion with Colleagues


Moderator: John Perrottet, Senior Industry Specialist, Trade & Competitiveness Global Practice, World Bank Group


12:45   Closing Remarks


Cecilia Sager, Manager, Competitive Sectors, Trade & Competitiveness Global Practice, World Bank Group


1:00     Light Lunch

  • When: 8:30am-1:00pm EDT, June 24
  • Where: Preston Auditorium, World Bank Headquarters, 1818 H Street NW, Washington, DC