CGAP’s communications team works closely with technical experts to translate complex insights into accessible content that supports financial inclusion and its role in sustainable development. This project seeks a creative firm (The Firm) to develop compelling video and multimedia assets that support these efforts; enhancing CGAP’s visibility; reach; and engagement across digital platforms.Objectives The Firm will help CGAP amplify its voice across social and digital channels by producing high-quality content that expands reach and engagement with target audiences; raises awareness of CGAP’s work and priorities; and influences key actors in the global development and financial inclusion ecosystem.Scope of Work The Firm will develop short-form digital content optimized for social media and adaptable for other formats such as websites; events; or presentations. This may include short storytelling and longer-form videos; podcasts; infographics; animated charts/graphs; animations; and designed visuals; as well as suggested social media copy as requested. Approximately 8–10 assets will be produced per month for the duration of the contract. In addition; the Firm will support broader digital communications strategy efforts; including increasing its presence on YouTube and supporting paid campaigns.Methodology and Specific Tasks The Firm will work in close coordination with the Task Manager and other members of CGAP’s communications team. Key tasks include:* Collaborating with the team to ideate and align content with CGAP’s editorial priorities.* Producing and publishing content in line with CGAP’s digital strategy and content calendar.* Tracking; evaluating; and reporting on content performance on a quarterly basis; aligned with CGAP’s reporting schedule.* Offering recommendations to strengthen CGAP’s digital communications strategy based on performance insights. The CGAP communications team will review and provide feedback throughout the production process to ensure alignment with project objectives.Deliverable(s) The following are expected deliverables based on the scope of work defined above:*Weekly editorial meetings: Participation in regular content ideation and planning meetings.*Monthly content production: Delivery of 8–10 pieces of finalized content per month.*Quarterly performance reports: Insights on content performance and strategic recommendations; aligned with CGAP’s mid-year and annual reporting timelines (mid-year and full-year reports will be provided in the second and fourth quarters; respectively).Timeline A summary of the estimated timeline for the project is provided below.Key Milestones Estimated timelineOnboarding/Strategy MeetingWeek of September 1; 2025Editorial MeetingsWeeklyAgreed monthly content produced and deliveredMonthly Performance reportsQuarterly (October; January; April; July)