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Abstract of Learning Case 4
Designing Training Advertisements

The case presents how the Training and Information Services Group (TISG) of the Technology and Livelihood Resource Center (TLRC) under the leadership of Ms. Raquel C. Saclao, delivered more training services to more clients and at the same time, transformed the non-earning group to a revenue-earning one to support the agency's operations.

Still, Ms. Saclao wondered how they fared in terms of satisfying the training demands of their clients. She wanted to know what their group's contributions were in terms of fulfilling the TLRC's mandate - that of promoting appropriate technology and livelihood. With the coming of a new administration, she wanted to know their relevance and contribution in the country's economic progress with the view of improving their future approaches and direction. Thus, she spearheaded an environmental study aimed at determining the TISG's impact on its clients within their economic context.

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  • Main Document
  • Exhibits 1-2
  • Exhibits 3-4
  • Exhibits 5-6

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    This abstract is on a learning case written by Deanna R. Lijauco, (dlijuaco@aim.edu.ph), Senior Research Associate, Asian Institute of Management.

    All case materials are prepared solely for the purpose of class discussion. The cases are neither designed nor intended as illustrations of correct or incorrect management of the problems or issues contained in the case.

    This case was written for the 2nd International Workshop on Strategic Management and Marketing of Training (SMMT-2). This workshop is a collaborative effort of the World Bank Institute (WBI)/the World Bank, the Association of Development Financing Institutions in Asia and the Pacific (ADFIAP), and the Asian Institute of Management.

    Copyright © World Bank Institute (WBI) / the World Bank, 1999.

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